SeattleBusiness

INSIGHT INTO THE PEOPLE AND COMPANIES THAT DRIVE

BUSINESS IN WASHINGTON

2014 MEDIA KIT

SeattleBusiness

INSIGHT

STRATEGIC PERSPECTIVE FOR THE WASHINGTON EXECUTIVE

W H O W E A R E

• In-depth insight on the state’s leading business issues• Distinguished events that bring business leaders together• References, resources and expert, thought-leader analysis

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Our glossy magazine is the cornerstone of a business marketing platform of advertising, lucrative event contacts, online marketing and social media traffic. Pacific Northwest executives depend on, value and keep their monthly copies of Seattle Business magazine.

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MAGAZINE

Seattle Business is Washington’s award-winning business magazine, high-end business events producer, and website with a monthly total audience of more than 100,000 C-suite business decision makers.

KIRO-TV anchor Steve Raible emcees Washington’s 100 Best Companies to Work For 2013 event in June 2013.

SeattleBusiness

INTEGR ATION

MULTI CHANNEL PLATFORM HELPS INTEGRATE YOUR BRAND

P O S I T I O N YO U R S E L F

Seattle Business is more than a magazine.  We offer a platform to integrate your brand into the fabric of the business community through prestigious events, the frequency of social media, and online, relevant content. By participating in more than one area of our platform, your company can quickly be positioned as a business leader.

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Build executive credibility for your brand to increase sales. Each month, more than 60,000 of the state’s most influential business leaders spend time with Seattle Business magazine.

Fueled by a flow of B2B social media traffic, seattlebusinessmag.com and eNewsletter sponsorships build brand and drive traffic to your site from the people who matter.

Sponsorship of our acclaimed business awards events can position your company as a thought leader in the market, a respected expert in your industry.

P R I N T A DV E RT I S I N G

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O N L I N E E V E N T S P O N S O R S H I P

in

OUR MISSION

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SeattleBusiness

PROVIDE INSIGHT INTO WHAT DRIVES BUSINESS IN WASHINGTON

WHAT WE DO

BRIGHT IDEA The innovators and business minds you need to know

STATSHOT A look at numbers that fascinate, inform, intrigue

TECHNOLOGY News from such cutting edge sectors as biomedicine, IT and gaming

REAL ESTATE The trends and people affecting commercial property

DEALMAKERS The scoop on the region’s biggest deals, from financing to mergers and acquisitions

MARKETING Inventive ways companies are helping you get the word out

POLICY Where business and politics meet

R E G U L A R D E PA RT M E N T S

HEALTH Developments in a sector that has a big impact on business costs

MADE IN WASHINGTON A look at manufacturers and other enterprises that produce goods

EXECUTIVE LIFE & STYLE Leisure and style tips for life inside and outside the office

BIZ BUZZ Candid event images showing the social side of business

FINAL ANALYSIS John Levesque’s humorous, insightful look at the world of business

TALKING POINTS An interview with an executive of broad interest to the business community

WORKPLACE How regional businesses are managing their most important asset, their employees

Seattle Business magazine delivers insight into the key people, enterprises and trends that drive business in Washington state, providing a per-spective critical to businesses operating in this region’s ever-changing economic environment.

Every month we identify and analyze impor-tant developments, highlighting some of the reasons why our region is recognized around the world as an important source of business innovation. Using eye-popping imagery and engaging prose, we provide in-depth profiles of innovators and business leaders. We put a spotlight on the region’s success stories, draw-ing lessons that help readers exploit opportu-nities and avoid pitfalls.

Seattle Business also provides information that will be useful to business leaders in their day-to-day operations. We tell you about inspiring new inventions that may change the world, but also about the developments in trade, law and marketing that affect businesses on a daily basis. We examine the policies that encourage business or impede growth, but also offer tips and advice to better operate your business.

Seattle Business is your companion on this great adventure — the search for growth and prosper-ity in the Pacific Northwest and in the world.

VIRGIN ON BUSINESS Verteran columnist Bill Virgin’s monthly take on buisness developments

PLAN AHEAD

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2014 EDITORIAL CALENDAR

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEPT

OCT

NOV

DEC

FEATURE DEPARTMENTS/SPECIALS

AD CLOSE

MATERIAL DUE

ONSALE

EVENTS

The 2014 Executive Excellence Awards

2014 OutlookThe Outsiders Driving Growth

The Executive Excellence Awards

Washington’s Leaders in Health Care

Retail

Washington Manufacturing

The Business of the Arts

100 Best Companies to Work For

The Post-Retirement Economy

FinanceWomen Executives

Tech Impact Awards

Washington’s Greenest Companies

Family Business Awards andThe Best and Worst of 2013

Banking, Legal, Tech, Healthcare

Big Data, HR , Private Equity, Nonprofits

Accounting, Biotech, Manufacturing, Next Great Brands

Agriculture, Wealth, Tech, Workplace

Global Trade, Family Business, Natural Resources, Healthcare

Tech Consulting, Retail, Philanthropy, Real Estate

Finance, Workplace, Health

Banking, Healthcare, Continuing Education

Biotech , Workplace, Technology

Corporate Giving, Health, Family Business, Commercial Real Estate

Wealth Management, Leadership, Marketing, Policy

Finance, Manufacturing, Big Deals

11/22

12/18

1/24

2/21

3/21

4/18

5/21

6/20

7/18

8/22

9/19

10/17

11/26

12/20

1/30

2/26

3/27

4/24

5/23

6/26

7/24

8/28

9/25

10/23

12/26

1/30

2/27

3/27

4/24

5/22

6/26

7/24

8/21

9/25

10/23

11/20

Washington’s Leaders in Health Care Awards

Washington Manufacturing Awards

Best Companies

Tech Impact Awards

Green Washignton

Washington’s Family Business Awards

ESSENTIAL

SeattleBusiness

DEMOGRAPHICS + CIRCULATION*Readership estimates compiled from 2013 CVC circulation and readership survey data

18,40015,300 qualified controlled, 250-400 newstand, 2,805 paid subscribers

CEO/President/Senior Management

Business Owner/Proprietor

Professional

Technical

Administrative/Retired/Other

37%

31%

14%

11%

7%

70%

22%

8%

3%

12%

28%

31%

19%

7%

13%

11%

9%

9%

8%

7%

7%

6%

5%

5%

4%

4%

4%

2%

6%

Under 25 yrs.

25-34

35-44

45-54

55-64

65 yrs. or over

Banking/Finance

Technology

Real Estate

Legal

Health

Manufacturing

Human Resources

Marketing/Communications

Construction

Telecomm/Wireless

Government/Public Policy

Wholesale/Retail

Education

Entertainment

Other

Approve

Recommend/Other Involvement

Not involved

C-LEVEL EXECUTIVE CONTROLLED, PAID SUBSCRIBER & NEWSSTAND CIRCULATION

READERS OF SEATTLE BUSINESS MAGAZINE

PURCHASING POWER-92% INVOLVED IN CHOICES

COMPANY TYPE - WELL READ IN A VARIETY OF BUSINESS SECTORSAre prominent small-business owners

32% employee 4-99 people

Run Washington’s midsize companies 46% are senior management for companies

employing 100-600 people

Work for Washington’s largest corporations 9% of our readers are director-level or higher

executives for companies employing more than 600 people

Are affluent, influential executive leaders With an average annual pre-tax income of

$216,844 per year

MONTHLY COPIES

EXECUTIVE READERS64,000

Seattle Business magazine is an essential resource for people leading Washington’s mid-cap growth companies.

Are 71% male and 29% female

of Seattle Business readers “frequently purchase products or services from ads seen in Seattle Business magazine.”*

648%

R ATE CARD

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SeattleBusiness

2014 MAGAZINE RATES

Full Page (w/bleed)

Full Page

1/6 Page (hor)

1/6 Page (vert)

1/3 Page (sq)

1/3 Page (vert)

1/2 Page (vert)

1/2 Page (hor)

2/3 Page (vert)

2-Page Spread

Covers and Page 1

The following specifications should be used in the preparation of files for Seattle Business magazine.

$5,295

$5,295

$1,640

$1,640

$2,505

$2,505

$3,200

$3,200

$4,170

$9,000

$7,305

$4,500

$4,500

$1,495

$1,495

$2,200

$2,200

$2,850

$2,850

$3,500

$7,100

$5,495

$3,950

$3,950

$1,200

$1,200

$1,750

$1,750

$2,295

$2,295

$3,195

$6,395

$5,495

8.875”

7.75”

4.625”

2.25”

4.625”

2.25”

4.625”

7.75”

4.625”

17.25”

8.875”

11.375”

10.25”

2.3125”

4.875”

4.875”

10”

7.25”

4.875”

10”

11.375”

11.375”

x

x

x

x

x

x

x

x

x

x

x

PRINT ADVERTISING MECHANICAL SPECIFICATIONS1X 6X 12X WIDTH DEPTH

DIGITAL FILESAds should be supplied on a CD or via FTP or email as a high-res PDF (CMYK, 300 DPI, fonts embedded). All fonts should be converted to outlines or supplied. Please provide a color proof produced under SWOP specification (www.swop.org) when you submit new color ad material. We will do our best to match the proof that you supply, but due to CMYK magazine printing standards, we cannot guarantee color accuracy. We do not accept film. If using large fields of black in a full color ad, please use a 4-color build instead of 100% black. (i.e., c 20/m 20/y 20/k 100). A fee of $150 will be charged if a file is received after 12 noon, two business days after Materials Close date.

DPI SPECIFICATIONSSeattle Business magazine is printed with a 133- line screen. Provide all photos at 300 dpi. Line art should be provided at 600–1200 dpi.

*BLEED SPECIFICATIONSMaterial intended to bleed must be furnished with a minimum of .25” image area beyond the trim (8.875” x 11.375”).

TRIM SIZE8.375” x 10.875”

LIVE AREA 7.75” x 10.25”All type or graphics not intended to trim should be positioned .3125” from trim.

GUTTER SAFETYAll copy should be placed .375” from either side of trim.

SHIPPING INSTRUCTIONS Ads under 10MB can be shipped electronically via email to ads@seattlemag.com. Ads up to 150 MB can be shipped via FTP. Files need to be compiled into one folder and stuffed or compressed. In any web browser, go to: http://ads.tigeroak.com, when prompted, enter:

Username: advertiserPassword: top207

Follow the instructions for entering pertinent information and uploading files.

Send materials over 150 MB to: Ad Traffic CoordinatorSeattle Business magazine1417 Fourth Avenue, Suite 600Seattle, WA 98101

AD PRODUCTION RATESThe following production charges are minimum rates for up to one hour of production and two rounds of adjustments. Additional time spent will be billed at $125/hour in quarter-hour increments.

1/6 page: $250; 1/3 page: $250; 1/2 page: $500; 2/3 page: $500; full page: $500

FULL PAGE

1⁄6 V1⁄3 SQ

1⁄2 H

2⁄3 V 1⁄3 V

1⁄2V

1⁄6 H

Please add .25” bleed beyond trim size

DIGITAL

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SeattleBusiness

ONLINE + eNEWSLETTER ADVERTISING

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Fueled by a flow of social media traffic, seattlebusinessmag.com and eNewsletter advertising builds brand and drives traffic to your site from the people that matter. Thought-leader contributions may be available to certain C-level executives.

Seattlebusinessmag.com carries the entire archive of stories published by Seattle Business as well as breaking news, event information, blogs and custom, industry-specific, expert insight.

FILE REQUIREMENTSRGB color • 72 dpi • Maximum file size 50k

ACCEPTED FILE TYPES.jpg, .gif, .swf*, 3rd party tags

*.SWF FILE REQUIREMENTSmust have the following in the ActionScript: on (release) {getURL(clickTag,”_blank”);}Publish Settings:-Player: Flash 8-Script: ActionScript2.0

Top Banner

Top Banner

Top Banner

Side Tile

728

728

728

300

90

90

90

250

Width(pixels)

Height(pixels)

$3,000

$2,000

$1,000

$750

Monthly Rates

45,000

30,000

15,000

45,000

Guaranteed Impressions

W E B A D U N I T S

Top Banner

Top Skyscraper

Lower Skyscraper

728

160

160

90

600

600

$600

$500

$500

Width(pixels)

Height(pixels)

Per Issue Rates

*opted-in subscribers as of 08/15/13

The Seattle Business Insight eNewsletter mails every other Tuesday to 5,120 Western Washington business leaders.

E L E C T R O N I C N E W S L E T T E R

Ask your Account

Executive for multi-web,

eNewsleter and print

bundle discounts

BUNDLE & SAVE!

TOP LEADERBOARD

SIDE TILE

SIDE TILE

TOP LEADERBOARD

TOP SKYSCRA

PPERLOW

ER SKYSCRAPPER

DRIVES TRAFFIC

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SeattleBusiness

EXPERT INSIGHT PROGRAMEXCLUSIVE ONLINE CONTENT MARKETING

PROGRAM ELEMENTS

KEY BENEFITS

COST

Seattle Business magazine’s custom, new Expert Insight Program, serves as a portal to broadcast your content, increase SEO rankings, and drive traffic to your site.

Disappointed with organic search results rankings? You’ve created videos, but need a lot more people to watch them?

This content marketing program lets companies create their own branded content to be hosted on SeattleBusinessMag.com. Dynamic Expert Insight pages are offered only to select advertising partners and are exclusive by industry.

• 20-image slide show linking to articles, reports, power-point presentations, etc.• 4 advertising spaces linking to industry groups, HR/recruiting, executive profiles, etc.

• Top and Bottom Leaderboards • Two Tile ads

• 3-4 videos highlighting your firm, webcasts, white board presentations, etc.• 3-4 content pieces describing partner’s offerings• A link to a contest promotion or special event

• Seattle Business’ promotional engines serve as a marketing portal to your site

• Dramatically increased SEO results• Trusted brand status• Support multiple groups within your firm• Increased views of existing video content

• One dedicated e-mail blast to over 5,000 subscribers with links to Expert Insight page.

• 4x (min) promotion of the site to our 7,500+ social media followers with links to Expert Insight page.

• Online ads on SeattleBusinessMag.com home page with links to Expert Insight page.

• 2x (min) promotion of Expert Insight page on Seattle Business eNewsletter

• Print ads announcing your custom Expert Insight page.

• The Expert Insight program is sold on a 4-month commitment basis.

• Cost: $3,000 - $4,000 net per month.

As a content partner, you will receive the ability to log in to the page administration and update the content as you like.

DIRECT PROMOTION INCLUDES

SELECT INTER ACTION

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SeattleBusiness

SIGNATURE EVENTSPOSITION YOUR BRAND

Seattle Business magazine produces seven highly respected awards programs per year. Each custom event provides unique opportunities to position your brand and interact with targeted audiences and decision makers in a positive, enthusiastic setting. Event sponsorships deliver an integrated marketing platform that includes networking, advertising, lead generation and C-level audience interaction.

THE EXECUTIVE EXCELLENCE AWARDSJanuary 2014 • VIP audience of 250 peopleSeattle Business magazine’s Executive Excellence Awards dinner is one of the region’s most prestigious events of the year. Together with Leadership Tomorrow, the program recognizes Washington best-of-the-best executives who have

shown outstanding leadership in guiding their companies to success. The goal of this program is to recognize the CEOs, CFOs, CLOs, CMOs, CHROs and examplary nonprofit executives who have best demonstrated the ability to inspire

their organizations and be a model of civic engagement for other executives in the region. A special Lifetime Achievement Award will be given to an individual whose leadership has changed the business and community forever and provided inspiration around critical issues that others can follow for the future.

WASHINGTON’S 100 BEST COMPANIES TO WORK FORJune 2014 • 2013 attendance: 870 peopleSeattle Business magazine’s showcase event celebrates its 24th year of

honoring Washington’s 100 Best Companies to Work For. It celebrates companies that are setting the standard for work environment, employees’ perceived importance, responsibility and decision making, executive leadership, benefits, innovative training programs and much more. Ultimately it is employees themselves who decide by completing 3rd party-administered, anonymous, in-depth surveys about their organization’s work culture. The competition is fierce, but for those who survive the rigor, being a 100 Best Company to Work For can be the pinnacle of an HR executive’s career.

“What a magical evening! We received an unbelievable number of calls and emails which speaks well to your scope of readership.”

“… Everyone I spoke with raved about the event. From the VIP cocktail reception to the food, conversation, and John’s job as emcee.”— Jerry Lee, Chairman, MulvannyG2 Architecture

— Kevin Cipoletti, Area Vice President, Gallagher Benefit Services

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EXECUTIVEEXCELLENCEAWARDS

SELECT INTER ACTION

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SeattleBusiness

SIGNATURE EVENTS (CONT.)

techawards

WASHINGTON’S 2014 LEADERS IN HEALTH CARE AWARDSFebruary 2014 • 2013 attendance: 325 peopleWashington’s Leaders in Health Care Awards is the premier event for recognizing individuals, institutions, companies and organizations who are making

substantial contributions to their industry. Now in it its sixth year, the competition continues to grow and expand as we honor outstanding achievements in nine categories ranging from health care executives to innovation in medical devices.

THE WASHINGTON MANUFACTURING AWARDSApril 2014 • 2013 attendance: 300 peopleIn partnership with Impact Washington, Seattle Business magazine has a very

popular awards program to celebrate this vital component of the state economy. Now in its 5th year, this event gathers the leading manufacturers in our state as

we collectively celebrate achievements including Washington’s Manufacturing Company of the Year, Innovation of the Year, Emerging Manufacturer and more.

THE TECH IMPACT AWARDSSeptember 2014 • 2013 attendance: 290 people2014 will be the 4th year of the competition celebrating our state’s unparalleled technology companies whose work and products have significant impact on bottom

lines and the world around us. Seattle Business writes about NW tech companies and the people who lead them with in-depth feature stories nearly every month. As a hub for advancements in IT, we are honored to showcase our state’s unparalleled leaders

and emerging game changers with award categories including cloud, enterprise, mobile, healthcare, retail/consumer, productivity, SaaS and more with a who’s who assembly of the region’s most-acclaimed tech companies and executives.

THE GREEN WASHINGTON AWARDSOctober 2014 • 2013 attendance: 350 peopleNow in its 6th year, the popular Green Washington Awards recognize the

companies and green-minded business leaders making efforts to further sustainability in their industries, companies and communities. At the event you’ll find innovators in nearly every industry who have taken it upon themselves to make Washington a hub of environmental conscientiousness. In addition to special category awards, the annual Green 50 list salutes our state’s fifty greenest companies of the year.

WASHINGTON’S FAMILY BUSINESS AWARDSNovember 2014 • 2013 attendance: 300 people

Through the Family Business Awards, Seattle Business magazine tips its hat to a unique and essential business category: family business. This well-established program focuses on the heritage, successes and achievements of Washington state’s multi-generational family run enterprises, which account for a large percentage of Washington’s wealth and commerce.

Panelists at a 2013 Seattle Business executive forum.

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DISTINCTION

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SeattleBusinessSPONSOR PACKAGES

• Company logo featured prominently in all collateral: signage, advertising, and website with link to sponsor’s website

• Full-page ad in Seattle Business magazine• A complimentary table for 10 with

preferred seating• Logo on event page as a sponsor with

link to your website • Acknowledgment in all press releases,

event collateral materials, event ads, on website, etc.

• Prominent, personalized introduction of company from podium during the program

• Featured profile in event program• Projection of company logo

during program• Opportunity to provide promotional

items for gift bags• Company identified with table sign• Dominant logo placement in all

event materials• Six-foot display table during reception • Branded collateral/gift at event tables

(e.g., wine, notebooks)• Participation in pre-event

executive reception

“I am very pleased to say that everyone is completely aligned with my excitement to renew the presenting sponsorship for next year’s event with Seattle Business. We were very happy with how the vision came to life. What a great success.”

PRESENTING SPONSOR ($15,000-$17,000) TYPICAL SPONSOR BENEFITS

SIGNATURE SPONSORS ($10,000-12,500)

Seattle Business has but one Presenting Sponsor for each exclusive business event. These are generally sold out a year in advance but check for availability as only the Presenting Sponsor receives a prominent speaking role at awards events in front of a who’s who audience of regional CEOs and business leaders.

Seattle Business events are unique in that we limit sponsorships to five sponsors per event (one Presenting, and up to four category-exclusive Signature Sponsors). Signature Sponsors receive prominent billing and inclusion in on-stage awards presentations. Many marketers look to the Signature Sponsor benefit of receiving a full-page glossy ad in the magazine (a $5000 value), netting their event sponsorship investment at $5000-$7500… an exceptional value considering that no one delivers finer, better run, more respected business events with “the right people” than Seattle Business and its esteemed partners, sponsors and judges.

Sponsor benefits vary between Presenting and Signature Sponsors, as well as between events – but benefits typically include:

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Don and Brad Root of GM Nameplate accept co-Manufacturing Executive of the Year honors at the 2013 Washington Manufacturing Awards dinner.