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Emerging Issues for AssociationsApril 14, 2015
Trevor Mitchell, CAEExecutive Director, Membership & Technology
ARMA International
Kent Van Amburg, CAEExecutive Director
American Society of Baking
Today’s Topics
• The “good old days” are gone• New Reality:
• Forced to look at everything differently• People have different expectations• Creating meaningful Value Prop
• Today• External trends impacting associations• Impact of Technology• New look of “office”• How to look forward
External Trends Impacting Associations
• Humanize Organizations• Sympathetic Pricing• Self-Tracking• Driven• Responsible Consumption• Radical Openness• Hashtags• Collaborative Culture• Crowdsourcing
The Major Technology Shift• Role shift from support to collaborative• Manage 2 sets of systems
• Internal Infrastructure• Customer Experience
• Corporate Innovation Pushes Demands• 24/7 World is the New Normal
Association
TechnologyCustomer
No Bricks, No Mortar, No Problem
Kent Van Amburg, CAEAmerican Society of Baking
Networking and Education
Standard Association ModelsSTAND ALONE
AMC – ASSOCIATION MANAGEMENT COMPANY
CARBONITERING CENTRAL
FREE CONFERENCE CALL.COM
DropboxSKYPE
IPHONESPO BOXES
TECHNOLOGY MAKES IT POSSIBLE
AMANDA TAWNEE DARLA KENT VENDORS
MembershipDevelopment
Meetings Website Governance Accounting
Newsletters Market Place Young Professionals
Affiliations Graphic Design
Committees Hotel Relations
Social Media Strategic Planning Printing
Email Blasts Innovations Program
Technology Hall of Fame Bookkeeping
ROLES AND RESPONSIBILITIES
FLEXIBILITY
Advantages
DISADVANTAGES
TRUST
How to Sell Your Board
MEMBER PERCEPTIONS
Office Space for Rent
Hours at Work vs Hours Working
ANOTHER DAY IN THE OFFICE
Keeping your finger on the Pulse
• How do we keep our finger on the pulse?• Implications for budgeting, staffing, infrastructure
• How do YOU? If you aren’t now, how do you begin?
Thank you and good luck in your career
Resources:• CIO Magazine - http://www.cio.com/ • Road to Relevance and Race to Relevance
(Amazon and ASAE)• Your association management colleagues!
Trevor Mitchell: [email protected] Van Amburg: [email protected]
