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Agency Presentation
September 2016
VO – The strength of a communications group
+80 experts
DateClient’s name
1. Mission2. Values3. Services4. Cases5. Team
DateClient’s name
1. Mission2. Values3. Services4. Cases5. Team
A few concerns
EngageConversations
AttractLikability
BrandingImageEmployer
SellConversations
AttractLikability
ActivationBrandProductsServices
Content creationConversation Territory
rationalcontent
RationalEmotional
Curation Creation Recycle UGC
SEO Minded
70% 30%
How we generate and manage content
EngageEditorial calendar
Creation on basis of the content ressources
Message adaptation following content ressources
Content committeeKey subjects definition General communication
ActivationDaily management
Ana
lysi
s
DateClient’s name
1. Vision2. Values3. Services4. Cases5. Team
Our approach
Measurable
Responsible
Methodological
Results-driven
HOW?
VOICE
DateClient’s name
1. Vision2. Values3. Services4. Cases5. Team
Our services
DigitalBranding
SocialMedi
a
Social PR
ConversionMarketing
Internalcommunication
TERRITORYSTRATEGY
CONVERSATIONS
DateClient’s name
1. Vision2. Values3. Services4. Cases5. Team
We are proud of our client base!
Social Media-CASES
PR – SOCIAL MEDIAA rebranding is no small operation, especially if you're a grocery chain with 81 stores throughout Brussels and Wallonia. Voice helped with a social media strategy and social media monitoring.
Carrefour market Groupe Mestdagh
MISSION• Awareness of a new insurance brand•Enhance NN Belgium likability.
ACTIONS• Creation of a conversational territory -> Running -> Urban Trail series• Create and follow a new FaceBook page.• Community Management.
RESULTS•To new (launch mid June 2015) to give any relevant results
NN BelgiumRuNN
SOCIAL MEDIA – SOCIAL PR – DIGITAL
MISSION• Efteling is a unique amusement park in the Netherlands, with strong
potential to attract the Belgian audience (distance/culture/lodging/…)
ACTIONS• The website, social PR & social media were the main focus points of the
activation plan.
RESULTS• Voice developed a strong long-term social media strategy for the Belgian
audience, resulting in a solid & engaging Belgian community of +170.000 fans in Jan 2015 (in Nl & FR).
• A dedicated blog was created for the Belgian audience (Fabulons’ - Sprookjes betaan)
• Press trips with Belgian influencers & bloggers.
EFTELING
SOCIAL MEDIA - DIGITAL
MISSION• Create visibility for the EU film sector• Engage with audience & allow the audience to vote for their
favourite European film.
ACTIONS• A dedicated Facebook Page was created and managed• Creation of editorial calendar & community management in
Eng.• A voting application was created was created & promoted
thought social media RESULTS• Facebook page with ± 16.000 fans
VO EuropeLux Prize
SOCIAL MEDIA – SOCIAL PR – DIGITAL MISSION• Event promotion• Generate traffic to website, ticketing site & merchandising e-shopACTIONS• Creation of a conversational territory• Creation of social media channels in 4 languages (Facebook, Tiwtter, YouTube)• Development of a sales driven content strategy in 6 key countries (BE, NL, Lux,
Fr, DU, UK)• Development of a digital & social sales conversion plan in 6 countries• Development of a social advertising campaign • Creation of a YouTube media plan• Creation of editorial calendars & live community management in Fr, En, Nl & Du • Social press & public relations with press releases, conferences, interviews, on
site press centre during 1 weekRESULTS• 622 national/international journalists & 111 photographers on site during 5 days• +11.500 online articles worldwide - 2281 press articles in Belgium• +350,000 YouTube views• +15,000 Facebook fans• +1,480 Twitter followers• + 118.000 tickets sold for the re-enactments, +29000 vistors to the historic
encampments• + 30.000 visitors with the Museum Pass
VO EVENT - WATERLOO 2015
SOCIAL MEDIA – SOCIAL PR – DIGITAL MISSION• Create & organise visibility campaign in social media • Create dedicated website with online activity calendar• Develop press campaign for Flemmish media ACTIONS• Creation of a conversational territory• Creation of ‘Mobilmix’ branding on social channels (Facebook, Tiwtter, YouTube)• Creation of editorial calendars & live community management in Fr & Nl• Development of a digital & social promotion plan for the main events of the week.• Development of a social advertising campaign (Facebook & YouTube) for #mobilmix• Live Tweet Wall on event & publication of live testimonials during Car Free Sunday• Set-up & management of media deals with TV & radio stations in Flanders• Press & public relations with press releases, press conference & interviews with
participating companies & schools.• Creation & development of responsive website in 3 languages with daily updates &
social feed• Creation & development of dedicated mobile application for iOS & AndroidRESULTS• 240,000 impression of #mobilmix on Twitter & Facebook in 3 weeks + trending topic on 20/09/2015• +20,000 YouTube views of viral movies• 353 app downloads in 1 week• ± 28,000 UV on website• Facebook page with +13.000 fans, 3 Facebook events & Twitter account with 574
followers• +230 press articles & news items in local & national press • Media deals with 1 national radio station (Radio 2) + 1 local TV station (TV Brussel)
VO Event – Brussels Mobility Week 2015
Social PR-CASES
MISSION• Creating a positive public opinion around Docks Bruxsel.• Increase the awareness of Docks Bruxsel in audiences and potential merchants / retailers.
ACTIONS• Creation of a pressroom with the latest news.• Communicate key developments to the general and specialized press.• Daily monitoring of the press.
RESULTS• +100 Positive articles on Docks Bruxsel in the national press• Strong visibility Docks Bruxsel on online search engines• Positive image of Docks Bruxsel within the retail environment• Lasting relationships with journalists
DOCKS BRUXSEL
SOCIAL PR
MISSION• Create visibility around the brand and the platform in the national press• Convince consumers to use the platform of CarAmigo
ACTIONS• Define an overall PR strategy• Organise a press conference for the specialized press• Organise a press tour for the general press• Sending out a press release• Follow-up of experts and journalists RESULTS• 46 articles in the national press• 6 articles in the specialized press• 4 audiovisual articles• +328 subscriptions to the platform
CARAMIGO
ACTIONS• Blogger outreach to Belgian beauty bloggers.• Social media newsroom with interesting content.
RESULTS• 52 positive articles via 45 bloggers• 3 pages with results in Google• Average 6 comments per post
Digital CasesInformation & registration websites
WALLONIA.BE – Information website & logo creation
WILINK– Corporate website & logo creation
Digital Cases Press Room on line
CBC – ONLINE PRESSROOM
Digital CasesStatic & dynamic infographics
MISSION• Creation of infographics to convey financial, marketing, sales & corporate news from ING Belgium
ACTIONS• Develop inforgraphics styleguide based on ING brand guidelines• Create & produce animated & static infographics about sponsoring, financial results, consumer insites.in Nl - FR - EN
RESULTS • In 6 months: 1 animated infographic video & 8 statis infographics used in external & internal communication by ING
ING Belgium
DateClient’s name
1. Vision2. Values3. Services4. Cases5. Team
A dedicated team
Our competences8 years hands-on experience in social media
Senior Multilingual experts
Dedicated to Social Media& Social PR
creativity
Strong conversation knowledge skills
ROI minded
Act as a partner
Content Strategy
