PowerPoint

1 , R&D

: 010.2474.3217kdantony@naver.comhttp://cafe.naver.com/motclub www.myhrd.co.kr

/ :[ ]

- -

: ( )

(: )- (: , )- (: )-KIST, KAIST, UNIST, GIST, (, , ),, -, , , - 200

(: , )-2016 R&D (FMICW )-2015 , M&A-2014 (HF )-2013 , , R&D (: )-2012 ETRI : 010.2474.3217kdantony@naver.com [ ]

Technology-ITEM-MarketTMI

TechnologyItemMarketTechnical NameDevelopment NeedsCurrent situation of TRipple effectComparative AdvantageProblem(C / U)Product/ServicePlatformComparative Advantage

Top-DownBottom-UpAction(T)Action(M)Action(I)Action(Staff)Action(Invest)

Sales

1 2 3 4 T-VP MAP(Value Propositon)////

Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE//// (I-T/M-Action/Money)

() p75, ,

1.

2. 2-1) 2-2)

3. 3-1) 3-2) 3-3) ()

4. (, ) 4-1) ( ) 4-2) ( ) 4-3)

5. 1) 2)

6.

7. 16

16

1.

2. 2-1) 2-2)

3. 3-1) 3-2) 3-3) ()

4. (, ) 4-1) ( ) 4-2) ( ) 4-3)

5. 1) 2)

6.

7.

() Wi-Fi, , ( ) , Wi-fi, -> DB ( , )-> DB Wi-Fi (, , )

DB

1 2 3 4 T-VP MAP(Value Propositon)

Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE (P-T/M-ActionPlan/Money)

() p75, ,

1 2 3 4 T-VP MAP(Value Propositon)

Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE (P)

() p75, ,

BUSINESS IDEATION (1) T-CANVAS

() ~ ->() () ? ?->() () -> () () , , ( ) ?() ?() , () , HOW TO MAKE()HOW TO SELL()ITEM(/)

BUSINESS IDEATION (2) T-I-M MODEL

Technology Item - MarketBig Data TechnologyCuration PlatformMarket Size, growth, Segmentation, Targeting

->->->(P/S) /

PLATFORM BUSINESS BASED ON T-CANVAS

( : )1:1

CASE:

CASE:

->->->(P/S) /

( : )1:1

?

CASE:

CASE: ARCHIDRAW

CASE: ARCHIDRAW

->->->(P/S) /

B2C

B2B

B2B 3D

P(/)E()S()T()->->->(P/S) /

: (Value) : (Value) :

P(/)E()S()T()->->->///

[] 2017 80, 280 (: , , 10.4)[] -> []

-> OO1000W (30 ) FMICW A1) A2)

B1) : A1) A1) A2) ,

B1) / NEPTUNE ->

(, , ) -> ->

(CODAR Radar) 2 / > > -> -> -> A/S -> CODAR(), WERA()

-> (Buoy)[] -> [] (60->30) ->

A1) NETUNE A2)

B1) / VOC

P(/)E()S()T()->->->///

[] 2017 80, 280 (: , , 10.4)[] -> []

-> OO1000W (30 ) FMICW A1) A2)

B1) : A1) A1) A2) ,

B1) / KOICA

,

()

NEPTUNE ->

(, , ) -> ->

(CODAR Radar) 2 / > > -> -> -> A/S -> CODAR(), WERA()

-> (Buoy)[] -> [] (60->30) ->

A1) NETUNE A2)

B1) / VOC

221)

2) "" " " .. , , .

3)Wespace HF 24 365 "" "" .

4) )24 365 1 , ) 1M

5) (CODAR, WERA) ,

6) .. CODAR , .. CODAR 30 , 1 ()/

OTT(Over The Top) Service (VOD:Video on Demand) ) UCC -> TV Program (+ )) Netflix OTT Service TV , IPTV ->

TV ( , ) -> + QoE(Quality of Experience : ) : QoE : CDN(Content Delivery Network) CDN cp ISP CDN Edge Service Cisco 2019 CDN 2014 39% 2019 62% CDN 60% Google(YouTube) Netflix . CDN ISP(Internet Service Provider)

Netflix

Netflix Business Model

/() -> -> -> // /

600

CDN(Content Delivery Network)

Bic DataAWS( )Hadoop User Data 5(EB)=~2013 B2C !1(13) X ?ISP(Internet Service Provider) ISP (vs ISP)

(vs ) Good

XHulu

AWS -> , IP TV

Or

() http://gizmodo.com/how-much-happens-on-the-internet-every-60-seconds-950463150 +

100% (lead time) ->5 :

-> : 2015 (, ) +

-> / ( ) UI

+

+

-> -> , ? ( )

( )

-> ->( ) !!!

,

, .

, Business Model. But

() p59, ,

1 2 3 4 T-VP MAP(Value Propositon)

Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE (T-M)

() p75, ,

, , , ( )

SOLUTION

CONTENTS

SERVICE

PCH/W , , , () , () ,

e-Book

33

-PROCESSValue chain1st

2nd

3rd

4th

DRM5th

6th

7th

Terminal8th

Definition (), e-Book CMSDRM& E-Book E-Book E-Book Player , , , , KDMT ,KT ()() KT, SKT, LGT B2B( )

B2C

34

Main Player ., , ()()()

B2C

e-KPC()()

(, )

()KPC()(DRM)K-ePUb()

35

1 , , , e-Book . (2012) . 2011 , SK . NHN , 24, KPC 10

2e-Book , , e-Book 25 App 24% , $7.82 25 App 55.5% . (2010. 8.14)

3 . But, 30%, 50% 504 70 .

4 e-Book EPUB , Top-Down

37

12010 [ ]20062010201120122013(:)8261,9252,8913,2505,838

2e-Book

2012 , K 1 ( e-Reader 6 ) . 2010 702011 120(70% ). 2012 1 40 . 150 ( 2009 4~2010 3 1 16.8 2011 4~2012 3 21.6 4.8 . 3.1 , PC Top-Down

1

,

, ()

-

1

2 , , ,

Top-Down

,

1

2

3

4

5 e-Book

+

+

- /+

+ e-Book

Top-Down

EPUB , e-Book KEY WORD () EPUBEPUB e-Book ( 25 App 55.5% )FTA ,

Top-Down

41

EPUB , e-Book KEY WORD . 2010 4,940( 19%) 2011 7,400( 26%) / APP 72%, APP 16% (2010. 8.14 )ASP 25 $5.03 / 18 ASP $5.11 (2010. 8.14)Ipad 25 / 4 , , 1 ,

Top-Down

7%2010201120122013201420152016( )4940(19%)7400(26%)-----19252891(+966)3250(+359)5838(+2588)7142(+1304)8446(+1304)9750(+1304)e-Book( )366(19%)752(26%)1073(33%)2335(40%)3356(47%)4223(54%)5978(61%)1. e-Book 2. 2011,2012,2013 3 , 2016 . 3. e-Book

7%

7%

Top-Down

43

45

46

47

48

24 1 1000ton

1 2 3 4 T-VP MAP(Value Propositon)

Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE (Action Plan-Money)

() p75, ,

[][][][]

[][][]

, (, , ). , , . . . , ,

[][][][]

[][][]

, , (, , ). , ,

. . . , ,

[][][][]

[][][]

), , )(, , ). ), , . . .

, ,

MEMO

3-5

[]()

1 ( ) (%) , , ,

YY+1Y+2(1, 1)

) , , ,, , , , . . .

), , , , , , ,

YY+1Y+2()

() , , , , , , , , () 20 , , , , , , , , , , , ()

(R&D)

2 ( ) /()()YY+1Y+2(1, 1) ) , (, , ),, , , . 1y2y3y1y2y3y1y2y3y . ), ,

2016-07-0867

1y2y3y1y2y3y1y2y3y

1y2y3y(1, 1) , , , , , , , , . ,

YY+1Y+2()////

3 ()() YY+1Y+2

//

YY+1Y+2 / / /

YY+1Y+2()

[]5 based on Business Model

1. () ,

2. / ( ? ?)

3.

4. ?

5. /

6. , , 4 5 3

Item PT Templet 74

()imageText- - -title

()/ 1/ 2 1 2 1 21( )

()

Text- - -

()

Text- - -

(/)

Sheet1

12341234123412122

Sheet1

12341234123412344

Sheet1

12341234123412344

Sheet1

12341234123412122