BernadetteKor

Rachel Low

LinJiamin

IM Designers of iXperience

Genevieve Lee Serene Tan

Overview

• Cultural Tourism• Recreation of a virtual 3D

environment• Allows user to experience different

festivals• Promotes cultural experiences • Allows engagement of any festivals

anytime• Experience, not boring education

Yes

No

6

912

3 102468

1012

$ 16-25 $ 26-35 $ 36-45 $ 46-55

Price Range

Number of Respondents

19

Tourists Who Have Visited/ Would Like To Visit Heritage Sites

Maximum Amount Tourists are Willing to Pay to Use the Technology

Research Findings

Problem statement: Activities

• GoalPromotion of

Chinese culture through interactive experiences

• ActivityExperience Chinese festivals

• TaskRecreate festivals through 3D technology

http://www.bicycle-adventures.com/festivals-in-malaysia.html

Problem statement: Activities Research insights

Interactive 3D environment is able to:- Accommodate user’s short attention span- Create wholesome experience

http://www.bicycle-adventures.com/festivals-in-malaysia.html

• Physical- an empty room- mouldable objects- 3D environment.

• Social- single - groups of not more than 6

+ privacy

- supportive environment (experts) + further elaboration of certain artefacts

• Cultural- stimulated environment of Chinese festivals

+ rituals, customs

Context

http://rampantgames.com/blog/2006_08_01_rampantgames_archive.html

• Interactive technology• Integrates user into festivals

• Interacts with: artifacts and other users

Technological Solution

http://img.metro.co.uk/i/pix/2009/06/PeopleGlassesGE_450x300.jpg

Technological Solution

• Comes in the form of a headgear.– Stimulates sense of sight, smell and hearing.

• Shapeable and moldable objects- Sense of touch: enhance the realism

• Gloves– Connected to headgear

( wireless)– Haptics technology

• With a facilitator - Setting up - Discussion/ explanation

http://i141.photobucket.com/albums/r46/Motorbiker_photos/NewsPics2/Airwolf-Helmet.jpg

Technological Feasibility1. Real-time interactive 3D

platform; presenting cultural heritage and educational content.

• Virtual reconstruction of Japan’s Matsumoto castle (feudal era).

• Participants can explore and learn about this architectural wonder.

2. Haptics technology to enable sense of touch through devices (ie. gloves) present in computer games (ie. Novint Falcon)http://upload.wikimedia.org/wikipedia/commons/archive/e/

e1/20060127125155!Matsumoto_Castle_far3_0504.jpg

Strength of Solution

1. Novelty

2. Complement textual learning and experience

3. Applicable to a wide range of audience* not limited to tourists, but locals as well

4. Ideal platform* allows integration of source materials

* environment of an approximation in their original context.

* technology once established, can be implemented in various contexts (i.e include other festivals)

Criticisms of Solution• Recreation of experience may lead

to a reinvention of culture• Can this 3D environment really

recreate the REAL experience?• Reception of technology to public

http://english.sina.com/life/p/2009/0125/214182.html

ANY QUESTIONS?

THANK YOU!