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Page 1© 24-7 Business Networking
Page 2© 24-7 Business Networking
What We’ll Learn About LinkedIn Showcase Pages
1: What They Are2: Why You Want Them3: Where You Find Them4: How To Create Them5: Next Steps
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What Are & Why Have a LinkedIn Showcase Page?
• Allows Members to follow those aspects of your business that interests them.
• Extend Your Company page & Spotlight specific brands, product lines or services.
• Allows You to share More Focused Information about product & services.
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Where You Find LinkedIn Showcase Pages
Company Page
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How To Create Your LinkedIn Showcase Page
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How To Create your LinkedIn Showcase Page
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How To Create your LinkedIn Showcase Page
You will be set up as admin – here you can
add more people
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How To Create your LinkedIn Showcase PageUsual ‘prescriptive’ boxes to
fill in, and logo’s to load
Max 200 characters
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Open Space Advertising Ltd Showcase Page
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Showcase page for 24-7 Training
And here is the Showcase page on our Company Page
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Next Steps With Your Showcase Page: Create Content
Showcase page is now ready to starting publishing content
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Next Steps With Your Showcase Page: Analytics
Only for Page Administrators
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Next Steps With Your Showcase Page: Notes
You can have up to 10 Showcase Pages. Although LinkedIn say ask them if you need more !!
Currently there are no ‘Vanity’ or customizable URL’s. LinkedIn say they are looking at this.
Currently you cannot ‘copy’ your company page to your Showcase Page – again LinkedIn are looking into this.
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BUSINESS SPOTLIGHT
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Three Great social Media Tools
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3 Great Social Media Tools
1. Create a marketing strategy2. Create images3. Curate content
You will need these to:
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STRATEGY
Tool Number 1: Create A Successful Campaign
Why do it?
What do I want?
Who do I need to connect to?
How do I organise them?
What do I say to them?
How do I know it’s working?
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Creating Images
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Create Images with Canva.com
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• Email Banners• Social media post images• Presentations• Posters• Facebook cover & post images• Pinterest• Instagram
Use Canva To Create:
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Inside Canva.com
Choose options from the bar to
create image
This is where you view your image
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Inside Canva: Creating Your Image
You can select a category or search for an image to use as A Background.
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Inside Canva: Creating Your Image
Once You Enter a Search Term or Click on
a Category a Large Selection of Images Appears For You To
Choose From
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Social Media: Layouts
Layouts
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Inside Canva: Creating your Image
Scroll Down and Choose From One of The Available
Layouts
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You Can Now See The Layout You Have
Chosen
Inside Canva: Creating Your Image
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Inside Canva: Adding Text
Text
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Inside Canva: Creating Your Image
Scroll Down and Choose a Text Style you Would Like To
Use
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You Can Now See The Text Style You Have
Chosen
Inside Canva: Creating Your Image
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Inside Canva: Creating Your Image
Instead of Using An Image or A Layout You Can Choose A
Background
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Inside Canva: Creating Your Image
Lastly You Can Choose To Use Your Own Image That You
Upload Or Take From Facebook.
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Curating Content
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Curate Content With Swayy.com
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Curating Content: Inside Swayy
Social media accounts you have
connected with Swayy
Keywords that will be used to search for
content you can share
Trending content and sources
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Curating Content: Inside Swayy
Once you find content you like, click the share
button
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Curating Content: Inside Swayy
Click here and add your tweet.
Click here and add text to your post.
Click here to add a comment to your
post
Choose which accounts to share
your content
Choose to post now, or schedule
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Curating Content With Swayy: Analytics
This gives info like who's clicked on links, liked and shared content
Scrolling down gives analytics for each
individual post
If you click Graphs you get an array of Information Which shown bar charts, pie
charts and graphs.