3 fast and easy marketing methods when starting a new

business

If you just started a new business, you may be

wondering “What are the most powerful first

steps I can take to market your services?” I know

it’s overwhelming because there are so many

exciting marketing opportunities. However, there

are three particular methods that you can count on

to jumpstart your business and get the traction you

need to begin building.

1. Meet new people through networking

In order to find new clients, you want to meet lots of new people! That’s where networking

comes into play. Do a search online to find the networking groups in your area and look for BNI

which is also a referral group. Don’t forget about associations as well, which can be a rich

source for potential clients. There are also philanthropic groups such as the Lions Club and

Rotary Club that work together to help the community or chosen charities.

2. Start speaking to groups

Decide what your signature talk is and then find places to present it. The more groups you can

speak to, the more you are seen as an expert in your field. Many of the networking groups,

associations and clubs that you visit are looking for speakers. So, while you may visit at first to

meet people, your second objective is to ask if they are looking for speakers.

One thing that can help is to write up a one-page document that pitches your signature talk.

Come up with a snappy headline, keeping the problem you are solving in mind. Then include a

list of benefits attendees gain from hearing what you have to say.

3. Start building your ezine list

Writing and distributing an ezine is a powerful marketing tool for any business. Once you start

networking and speaking, it will be easy to build a list of people to market your services to. The

ezine becomes your way to:

• Stay in touch

• Keep yourself top-of-mind

• Share tips and advice

• Set yourself up as an expert

• Offer products and services

Weekly or bi-weekly emails work best to get your readers engaged and in the habit of

expecting your ezine. As you grow, you can add other emails to announce special offers or

events. Shorter emails are more likely to be read. A catchy subject line will be the hardest

working piece of the email to get people to open and read it.

I recommend using Aweber to manage your database and send out emails if you’re starting

out. This service is easy to use, inexpensive to start and allows you to send professional looking

emails that get through spam filters.

Your Client Attraction Assignment

Start by brainstorming topics to write about for your ezine. Think about all the subjects your

ideal clients want to know about and how to solve their problems. Then you can start writing

articles and create a stock pile for future use. It can be easier to sit down and write a few

articles at a time to get a flow going.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,

the proven step-by-step program that shows you exactly how to attract more clients, in record

time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &

success mindset articles on attracting more high-paying clients and dramatically increasing your

income, visit http://attractclients.com.