3 Hidden Strategies To Boost Ecommerce Traffic

Are you not getting enough traffic to your website after implementing your marketing

strategies? SEO, Online Advertisement, AdWords and Social Media are among the popular

marketing mediums which are being used by almost everyone today. To boost the traffic and

conversions it is important not to completely depend upon the traditional marketing practices.

Here we are sharing 3 overlooked strategies to drive traffic and sales. Take a look:

1. Don’t Forget Your Existing Customers

Maintaining relationships with your existing customers is very crucial. Before creating strategy

for new acquisition you should work on customer retention part. New customers can be turned

into loyal customers if the relationship is managed correctly. Your brand’s appearance in

existing customers’ inbox is important as it keeps them updated about the latest offers and

services. However not every time will a customer be looking to buy the products so avoid

sending sales or promotional mails every time, instead you can provide some valuable

information about the product or about a new launch. You can also offer exclusive discounts to

keep reminding them about your company. This way you can build trust and keep them

investing as well.

2. Go Mobile

Majority of us today is using hand held devices to buy products and to collect information about

the company and services. So for the customers who are on the go, making your online store

available is your best bet to increase engagement and sales. User experience should be on your

priority list this year.

3. Content Is Just Content. Usability Is “King”

People like to share entertaining and informative content. Build awareness and grow

relationship by providing usable content to your visitors. Consider an interesting Infographic,

engaging video connected to your business or animation to encourage people to share. If your

content is interesting enough, don’t worry about the reach. People will likely share it on their

social media platforms and blogs.

For more advice and tips to increase conversions and engagement, keep visiting our blog.