ONLINE MARKETING METRICS TO MONITOR

IMPORTANT

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While using web analytics is useful for some applications, there are more important metrics that will give you a truer picture of how your website is performing.

High page rankings and hundreds of visitors look great when you see the numbers,

but they don’t mean you’re actually attaining the goals you’ve set in building your

site. The following 3 Internet marketing metrics will give you a true picture of how

well your site is accomplishing what you’ve set out to do.

IMPORTANT ONLINE MARKETINGMETRICS TO MONITOR

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Conversion Rate & Goal Completion01.

The ratio of visitors that visit your site and complete desired actions

based on your plan is called the conversion rate. This could be

signing up for newsletters or making purchases. In order to calculate

your conversion rate, you’ll need tools such as Google Analytics to

help determine how many visitors are completing the

goals you’ve set forth. This is a very important way

to determine if you are marketing your site to its

maximum potential.

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02.Researching pingbacks or “back links” that have pointed to your

site is extremely important. With the Penguin algorithm update

by Google, pingbacks may penalize your search engine results

if they’re considered bad links; gambling and pornography

links being among those. You also need to check for links that

contain too many natural keywords. While keyword density

is important, their overuse is also critical. Finally, in regards

to pingbacks, you need to make sure none of those links

point to sites that have been created simply for search engine

optimization (SEO) purposes. These are the types that have a

“factory” appearance, put together simply to be keyword dense

and not created and managed for content by a real person. The SEO

algorithms are getting increasingly stricter about quality content

Backlink Profile

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Backlink Profile (Cont.)02.and pingbacks. Some essential tools to monitor your pingbacks

are Majestic SEO and Open Site Explorer. Both tools have a cost

involved, but finding and removing bad links will greatly improve

your chances at higher conversion rates.

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Visitor Engagement03.Lastly, the amount of time readers spend on your site and

the number of pages they visit is vastly more important than

the number of people that visit and leave after viewing the

front page. There are several factors involved in this which will

improve your SEO.

• Highest possible length of time visitors spend on your site once

they land.

• A bounce rate of less than 50%. The bounce rate is the number

of visitors that leave after viewing only your front page. You must

draw them in further.

• The number of pages viewed per visitor; again you want this as

high as possible.

• The number of shares across social media platforms. This would

be considered “word of mouth” advertising.

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Visitor Engagement (Cont.)03.Taking time to research the numbers and make improvements that

will keep your visitors engaged while on your site will improve not

only your search engine rankings, but improve your conversion rates.

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SUMMARYThese are the three most important ways to measure the success

of your website in reaching your goals. Following these guidelines

and investing some time and money will be worth the extra work

involved when you begin to realize the higher conversion rates and

higher search engine rankings.