3 RECENT FACEBOOK CHANGES YOU NEED TO KNOW ABOUT(SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

#1: Facebook Now Lets Marketers “News Feed Bomb” Other Pages

3 recent Facebook changes you need to know about

WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

• Tag (@ mention) a page in an update. The fans of that page MIGHT see your update.• This means more organic reach for updates

mentioning peer pages.•Works best to enhance an existing partnership.

The News Feed algorithm considers several factors:• Posts that are getting the most engagement.•Which users have engaged with similar topics.• Posts are getting the most engagement from people who like both Pages.• Relevant topics the Pages share.• The degree of overlap within the fanbase.

#1: Facebook Now Lets Marketers “News Feed Bomb” Other Pages

3 recent Facebook changes you need to know about

WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

Great news for organic reach!

• Facebook now allows you to add various CTAs to link posts using the Power Editor.• CTAs include: “Sign Up”, “Book Now”,

“Learn More”, “Shop Now” and “Download”.

#2: Facebook Call-To-Actions for Link Posts

3 recent Facebook changes you need to know about

WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

Works best to convert subscribers, event registrants.

• Facebook now allows you to add various CTAs to link posts using the Power Editor.• CTAs include: “Sign Up”, “Book

Now”, “Learn More”, “Shop Now” and “Download”.

http://youtu.be/rlSDl3mXJZA

#2: Facebook Call-To-Actions for Link Posts

3 recent Facebook changes you need to know about

WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

• Facebook now allows you to add various CTAs to link posts using the Power Editor.• CTAs include: “Sign Up”, “Book

Now”, “Learn More”, “Shop Now” and “Download”.

#3: Target Recent Website Visitors With Facebook Ads

3 recent Facebook changes you need to know about

Whoa... I was just visiting their website, and now I see

Facebook ads?

WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

• Target fans based on recent behavior.• Audience is highly relevant.• Target people based on webpages

they’ve visited.

3 recent Facebook changes you need to know about

http://www.jonloomer.com/2014/01/28/website-custom-audiences-facebook/

#3: Target Recent Website Visitors With Facebook Ads

WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA

Creator: The Nonprofit Facebook Bootcamp

Instructor: Marketing Profs University and Charityhowto

Author: Facebook Marketing for Dummies, 3rd and 4th Editions

Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.

Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,