3 simple tips on using your business card as a client

generating tool

Usually, most business cards serve only two specific

functions:

1) Provide your contact information

2) Inform the holder of what you do

However, your business card is an advertising tool

that can do so much more! If you make your card

memorable and use a “call to action”, then you can

engage prospects and land new clients.

Since you have the cards printed any way, use all the available “real state” fully and make it

work for you. You can even print on the back side.

Leverage your card to engage prospects

Rather than people throwing your card away because it only has contact details, make it

engaging and valuable so they want to hold onto it.

1. Put a tagline on the card that states the result people gain from working with you. This is

important so people don’t have to struggle to figure out what you do and why it might serve

them.

2. Put your Irresistible Free Offer (IFO) on the card with a call to action. This gives prospects

the opportunity to get something for free and learn more about the solutions you provide.

3. The offer takes them to your website, so they can browse other areas too like your blog,

videos, testimonials, etc.

Your Client Attraction Assignment

Take out your business card and look at it with fresh eyes.

• Have you made the most of this client attraction tool?

• How can you make it more memorable?

• Did you put your IFO on there?

• Did you use a call-to-action to engage with the card holder?

Make sure your card does everything it can to engage prospects and attract new clients.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,

the proven step-by-step program that shows you exactly how to attract more clients, in record

time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &

success mindset articles on attracting more high-paying clients and dramatically increasing your

income, visit http://attractclients.com