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www.wildfiresocialmarketing.com Mobile: 0422 431 039 Social Media Strategy, support and Training 3 Steps to Personalising your LinkedIn Profile A complete, up to date, optimised LinkedIn Profile is something every business professional needs in their personal branding toolkit. Aim to complete your Profile and make time to review and update to stay visible and current, and use this asset you have created to connect and communicate with your target market. 1. Update your Profile image Organise a professional headshot – infuse your personality into your image and take your personal brand seriously. Book a professional, or create one yourself that is a good representation of you professionally. Take the photo against a plain background, be in front of your brand, on location or holding a tool of your trade to position yourself. Don’t be too far away and don’t crop in too tight – generally aim for head and shoulders, but don’t use a passport style photo! You know the look I mean! 2. Update your Headline Write an engaging keyword rich problemsolution focussed headline in 120 characters, to gain the interest of your ideal clients. What you do / your keyword rich title, the problem you solves and if relevant your organisation. Think of it as an online elevator pitch’ to grab attention and encourage someone to click. 3. Update your Summary You have 2000 characters to share your professional story from your voice (i.e. in 1 st person), but with your ideal reader in mind. Does it reach out to your target audience? Is it interesting and engaging? Does it talk about the problems you solve for your ideal clients? Does it inspire action and tell the viewer what to do next? Here is our formula for those in business; Identify the problem – this could be in the form of a question. Twist the problem – talk about the effects of the problem. Introduce yourself who you are, who you help, and the problem you solve. Why you – establish big picture credibility (reference profile sections to direct the viewer to discover more) and talk about what you are passion about. Share your main services that relate to the problem Reframe the problem looking forward – relate to the ideal client. Offer the main solution t the problem. Invite action – tell the reader what to do next > Connect with you/ phone / email / book a meeting. Include contact details that relate to this, to make it easy for them to take action. Take a look at my LinkedIn Profile to see how I have created mine. To really kick start your LinkedIn strategy, book a mentoring session with us in person or via Skype. Jo helps experienced professionals connect and communicate with their target market using the right strategy and right online tools. She is an independent LinkedIn educator and trainer with a passion for learning through curiosity.

3 steps to a personalised linked in profile

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www.wildfiresocialmarketing.com      Mobile:  0422  431  039  Social  Media  Strategy,  support  and  Training  

 

 

 3  Steps  to  Personalising  your  LinkedIn  Profile  

A  complete,  up  to  date,  optimised  LinkedIn  Profile  is  something  every  business  professional  needs  in  their  personal  branding  toolkit.    Aim  to  complete  your  Profile  and  make  time  to  review  and  update  to  stay  visible  and  current,  and  use  this  asset  you  have  created  to  connect  and  communicate  with  your  target  market.  

1.   Update  your  Profile  image  

Organise  a  professional  headshot  –  infuse  your  personality  into  your  image  and  take  your  personal  brand  seriously.    Book  a  professional,  or  create  one  yourself  that  is  a  good  representation  of  you  professionally.  

Take  the  photo  against  a  plain  background,  be  in  front  of  your  brand,  on  location  or  holding  a  tool  of  your  trade  to  position  yourself.        Don’t  be  too  far  away  and  don’t  crop  in  too  tight  –  generally  aim  for  head  and  shoulders,  but  don’t  use  a  passport  style  photo!  You  know  the  look  I  mean!  

2.   Update  your  Headline  

Write  an  engaging  keyword  rich  problem-­‐solution  focussed  headline  in  120  characters,  to  gain  the  interest  of  your  ideal  clients.  What  you  do  /  your  keyword  rich  title,  the  problem  you  solves  and  if  relevant  your  organisation.  Think  of  it  as  an  online  elevator  pitch’  to  grab  attention  and  encourage  someone  to  click.  

3.   Update  your  Summary  

You  have  2000  characters  to  share  your  professional  story  from  your  voice  (i.e.  in  1st  person),  but  with  your  ideal  reader  in  mind.  Does  it  reach  out  to  your  target  audience?    Is  it  interesting  and  engaging?    Does  it  talk  about  the  problems  you  solve  for  your  ideal  clients?    Does  it  inspire  action  and  tell  the  viewer  what  to  do  next?  

Here  is  our  formula  for  those  in  business;  

• Identify  the  problem  –  this  could  be  in  the  form  of  a  question.  • Twist  the  problem  –  talk  about  the  effects  of  the  problem.  • Introduce  yourself  -­‐  who  you  are,  who  you  help,  and  the  problem  you  solve.  • Why  you  –  establish  big  picture  credibility  (reference  profile  sections  to  direct  the  viewer  to  discover  

more)  and  talk  about  what  you  are  passion  about.  • Share  your  main  services  that  relate  to  the  problem  • Reframe  the  problem  looking  forward  –  relate  to  the  ideal  client.  • Offer  the  main  solution  t  the  problem.  • Invite  action  –  tell  the  reader  what  to  do  next  >  Connect  with  you/  phone  /  email  /  book  a  meeting.    

Include  contact  details  that  relate  to  this,  to  make  it  easy  for  them  to  take  action.  

Take  a  look  at  my  LinkedIn  Profile  to  see  how  I  have  created  mine.  

To  really  kick  start  your  LinkedIn  strategy,  book  a  mentoring  session  with  us  in  person  or  via  Skype.    

 Jo helps experienced professionals connect and communicate with their target market using the right strategy and right online tools. She is an independent LinkedIn educator and trainer with a passion for learning through curiosity.