3 strategies to attract referrals from your networking contacts

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    11-Apr-2017

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<ul><li><p>3 strategies to attract referrals from your networking </p><p>contacts </p><p>If you know my story, you know that I filled two different </p><p>practices by networking. Yet, some people get frustrated, </p><p>expecting faster results from networking. So let me explain </p><p>how to make the most of the process and set your </p><p>expectations. </p><p>Networking is a lot like dating and one of the best ways </p><p>to attract clients. </p><p>Im going to use an analogy to help make my point. The </p><p>first time you meet someone, you have to get to know each </p><p>other right? However, many clients who are frustrated with </p><p>networking think they can get married on the first date, </p><p>going from the first kiss directly to the marriage proposal. Thats not how things work. </p><p>With networking, its about collecting referral sources or potential clients, and then </p><p>romancing them. Here are three easy ways to do this: </p><p>1. Add new contacts to your ezine list. Of course you do this with permission. Then every time </p><p>you send out a newsletter, they will learn something new about you and your business, keeping </p><p>you top-of-mind. </p><p>2. Start a warm letter campaign. Everyone knows at least 300 people by first name. When you </p><p>send a personalized warm letter, you can help them talk to people about what you do. This </p><p>helps contacts start generating referrals. </p><p>3. Send out warm letter updates. When you share your client success stories and what you </p><p>have been up to, you create the impression of increase in your business. Obviously, you need </p><p>permission from your clients or keep the examples anonymous to protect their privacy. Telling </p><p>these stories helps people think of friends, family or colleagues who could benefit from your </p><p>services. </p></li><li><p>You can also send: </p><p>A letter containing an interview with a client, which provides a case study </p><p>A testimonial from a satisfied client </p><p>An invitation to a teleclass </p><p>An update on new employees </p><p>Connecting with your contacts regularly will help them know exactly what you do, who you </p><p>can help and what kind of success you are known for. This makes it easy for people to give you </p><p>referrals so your network is really working for you. </p><p>None of this happens in an instant. It takes time and courtship. Romance your contacts so they </p><p>naturally want to refer people to you. Once you understand that it takes time to get referrals, </p><p>you will recognize the possibilities networking does provide and how well it builds on itself to </p><p>fill your practice. </p><p>Your Client Attraction Assignment </p><p>If youve been frustrated that your networking activities arent producing the results you want, </p><p>start working the system to romance your contacts. Write your warm letter, plan future letters </p><p>and mark the calendar when you will be sending them out. This type of letter writing campaign </p><p>builds awareness and relationships and can really pay off in referrals. </p><p>Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, </p><p>the proven step-by-step program that shows you exactly how to attract more clients, in record </p><p>time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &amp; </p><p>success mindset articles on attracting more high-paying clients and dramatically increasing your </p><p>income, visit http://attractclients.com </p></li></ul>