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Mark BellInteractive Scotland/PA Consulting
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Shereen Nanjiani
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“Future Worlds”
CREATING A BUZZ WITH DIGITAL
David Pugh-Jones, Director, Brand Strategy, Europe Buzzfeed
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“Make it Digital”
DIGITAL CREATIVITY FOR THE NEW GENERATION
Jessica Cecil, Controller, Make it Digital BBC
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Steve PerryFounder & CEO, Visa Europe Collab
Facilitator : Edward Donald, UKTI
Steve Perry Founder & Co-creator of Visa Europe Collab
3 Sep 2015
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Panel Session: Ripe for Disruption?
Facilitator : Prof Mark Skilton, PA Consulting/University of Warwick
- Jon Bradford: Tech Stars - Marino Fresch, Eventbrite- Steve Perry, Visa Europe Collab - Thomas Tamblyn, Huffington Post
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Welcome Back!
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Panel Session: Big Digital, Wee Digital
Facilitator: Edward Donald, UKTI
- Dr Jo Twist: UKIE - Gareth Capon, Grabyo - Alistair Brown: STV - Robin Cramp, BBC Connected Studio - Richard Scott, Axis Animation
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Soapbox
Introduction & Facilitator: Robin Cramp, BBC Connected Studio
Soapbox 6: Judges: - Clear Returns - Thomas Tamblyn, Huffington Post - Delta DNA - Heather Kane, Communicorp UK - Made Brave - David Pugh- Jones, Buzzfeed - Mallzee - Lesley Fordyce - Screen Media - SwarmOnline
Bringing Innovation to Audiences
Who are we?
We support the creation of groundbreaking online experiences that our audiences will love
External collaborationEncourage risks & ‘fail fast’
Early audience exposure
Brief CreativeStudio
BuildStudio
Live onTaster
Audience input & insight
26 Audience-led Creative Briefs102 Workshops & Events
796 Ideas53 Funded Pilots
Where we see the market
going?
Future of Content – Immersive Media ExperiencesFuture of Content – Smartphone Storytelling
Where will we be in 3.6 years?
Thank you!@[email protected]
@clearreturns | www.clearreturns.com | 0141 554 4175 | [email protected]
deltaDNA Analytics for Games
41
• Founded in 2010
• Edinburgh, London & San Francisco
• Valuable blend of games and big data heritage
• Hewlett Packard Vertica gold partner
• 100x faster than competitor tech
• 1,000 new accounts in circa 12 months
• Working with the biggest names in games
• Independently reviewed as the industries most advanced analytics provider!
deltaDNA
What is Analytics For?
Players who pay later, pay more
Premium daily rewardsSlow content/DLC locking
Good game mechanics are:
Night-time players come back
Concentrate live events and time-based rewards for the evenings
Night-time players pay
Aggressive offers in the evenings
18% increase
The day of the week impacts retention
Plan User Acquisition for when engaged players are most likely to play
PC users convert best to payers
Cross-platform is the future, in Unity or others it is easy to release across multiple platforms
Even for obvious mobile games we see strong conversion numbers on PC
www.deltadna.com
“Helped by the very responsive team, deltaDNA gives us the possibility to make easily quick and precise analysis on our data, thanks to its dedicated features and direct access tool. No study looks impossible with deltaDNA!”
Céline Holzmann, Bandai Namco
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Welcome Back!
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Fireside Chat with ... Nigel EcclesCEO & Founder, FanDuel
Facilitator: Shereen Nanjiani
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Closing Comments & Final Reflections
Shereen Nanjiani & Jon Bradford
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Thank you for coming!
