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Credible,Credible,Creative &Creative &CustomizedCustomized…Medical Content…Medical Content

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Provide Medical CONTENT of High “Cuality” that is …Provide Medical CONTENT of High “Cuality” that is … Creatively processedCreatively processed Client-CustomizedClient-Customized Correct & CredibleCorrect & Credible

… … and which fulfills the diverse objectives of our diverse and which fulfills the diverse objectives of our diverse clients.clients.

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NameName:: Dr. Amit BhargavaDr. Amit Bhargava

Professional QualificationProfessional Qualification: : M.B.,B.S.; M.D.M.B.,B.S.; M.D.

Academic InstitutionAcademic Institution: : Maulana Azad Medical CollegeMaulana Azad Medical College

Organizations ServedOrganizations Served:: MAMCMAMC NIH, Bethesda, MD, USANIH, Bethesda, MD, USA SIIL, Cadila Labs, Sun Pharma, Alembic, Elder PharmaSIIL, Cadila Labs, Sun Pharma, Alembic, Elder Pharma Vasishtha Technologies, HyderabadVasishtha Technologies, Hyderabad

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1988 ‘95 2000 ‘05 ‘10‘90 ‘09

TeachingTeachingTeachingTeaching 11

R&DR&DR&DR&D 11 66

Medico-MarketingMedico-MarketingMedico-MarketingMedico-Marketing 11 77 141488 99

TrainingTrainingTrainingTraining 11 77 141488 99

Clinical ResearchClinical ResearchClinical ResearchClinical Research 11 88

RegulatoryRegulatoryRegulatoryRegulatory 11 55

Content ManagementContent ManagementContent ManagementContent Management 11 33

1 1 yy

14 14 yy

6 6 yy

14 14 yy

8 8 yy

3 3 yy

5 5 yy

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SKILLS:SKILLS: Presentation capabilitiesPresentation capabilities Simplification of complex medical conceptsSimplification of complex medical concepts Knowledge application for promotional fulfilmentKnowledge application for promotional fulfilment Creative treatment to informationCreative treatment to information

ATTRIBUTES of ASSOCIATIONATTRIBUTES of ASSOCIATION:: Ethical focus to promotionEthical focus to promotion No compromise with legal or regulatory issuesNo compromise with legal or regulatory issues Strict confidentialityStrict confidentiality Commitment for non-duplicity of assignments for mutually agreed Commitment for non-duplicity of assignments for mutually agreed

time periodtime period

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WATERMELON :WATERMELON : Thought Partners to Healthcare CompaniesThought Partners to Healthcare Companies 3C Spectrum as Content Provider3C Spectrum as Content Provider 1 Project completed, 1 Project underway, 2 Projects pending approval1 Project completed, 1 Project underway, 2 Projects pending approval

RANBAXY :RANBAXY : Leading Indian Pharmaceutical CompanyLeading Indian Pharmaceutical Company 3C Spectrum as Partner for Sales Medical Training & Product Launches3C Spectrum as Partner for Sales Medical Training & Product Launches

MICRO LABS :MICRO LABS : Leading Indian Pharmaceutical CompanyLeading Indian Pharmaceutical Company 3C as Consultant for training, product-promotion, strategization, and 3C as Consultant for training, product-promotion, strategization, and

knowledge center managementknowledge center management

1 Association under discussion1 Association under discussion

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““CMI” Preparation (Crux-of-Medical Information)CMI” Preparation (Crux-of-Medical Information) Our special skill guarantees conversion of the most “tedious” medical information into an interesting Our special skill guarantees conversion of the most “tedious” medical information into an interesting

adaptation that invites attentionadaptation that invites attention

““CMEs” Presentations & ParticipationCMEs” Presentations & Participation Strictly Evidence-based; Not “Expert-opinion” or “Experience-based”Strictly Evidence-based; Not “Expert-opinion” or “Experience-based”

Customizing ContentCustomizing Content Updates, Newsletters, Flowcharts, AlgorithmUpdates, Newsletters, Flowcharts, Algorithm

Sales Medical TrainingSales Medical Training General Medical Topics and/or Product-Specific TopicsGeneral Medical Topics and/or Product-Specific Topics

QuizzesQuizzes Intelligent and unambiguous, auto-assessing quiz modules for various audiencesIntelligent and unambiguous, auto-assessing quiz modules for various audiences

Product Launch MeetsProduct Launch Meets For sales team … and doctorsFor sales team … and doctors

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Assignments pertaining to:Assignments pertaining to: CMI PreparationCMI Preparation CME facultyCME faculty Content-based assignmentsContent-based assignments Training AssignmentsTraining Assignments

Nature of Association:Nature of Association: Sporadic: Assignment-based or,Sporadic: Assignment-based or, Regular: Activity-Partner or,Regular: Activity-Partner or, Commitment-based: Retainer-shipCommitment-based: Retainer-ship

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Content & its Presentation Content & its Presentation form the crux of any communicationform the crux of any communication

High-Quality of content is becoming increasingly important, more High-Quality of content is becoming increasingly important, more so in the crowded and competitive scenarioso in the crowded and competitive scenario

Content Content is now identified as the is now identified as the only real differentiatoronly real differentiator

Thus, HQ Content is Thus, HQ Content is imperative for all communication-centered imperative for all communication-centered activities and businessesactivities and businesses..

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COMMUNICATIONCOMMUNICATIONCOMMUNICATIONCOMMUNICATION

WHATWHAT is said… is said…

HOWHOW it is said… it is said…

CONTENTCONTENTCONTENTCONTENT

CREATIVITYCREATIVITYCREATIVITYCREATIVITY

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Customized MedicalCustomized MedicalCOMMUNICATIONCOMMUNICATIONCustomized MedicalCustomized MedicalCOMMUNICATIONCOMMUNICATION

Product-PromotionProduct-PromotionProduct-PromotionProduct-Promotion

Sales Medical TrainingSales Medical TrainingSales Medical TrainingSales Medical Training

Patient InformationPatient InformationPatient InformationPatient Information

CME ProgramsCME ProgramsCME ProgramsCME Programs

Need forprogressivesimplification&differentialfocus

Need forprogressivesimplification&differentialfocus

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Sales Team MedicalSales Team MedicalTRAININGTRAINING

Sales Team MedicalSales Team MedicalTRAININGTRAINING

Simplification for Conceptual GraspSimplification for Conceptual GraspSimplification for Conceptual GraspSimplification for Conceptual Grasp

Prioritize InformationPrioritize Information

Focus on SkillsFocus on SkillsFocus on SkillsFocus on Skills

Basic Medical ContentBasic Medical ContentBasic Medical ContentBasic Medical Content

Upgradation to Professional LevelUpgradation to Professional LevelUpgradation to Professional LevelUpgradation to Professional Level

Memorize InformationMemorize Information

Verbalize InformationVerbalize Information

Vocabulary FocusVocabulary Focus

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