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My Life on The SIM – a VisionMobile Monday / First Tuesday, Rockefeller, 02.09.2008.
Lars Ingvard Hoff, Telenor Research & Innovation
Warning, research ahead!
!
AgendaAgenda
Telenor and Telenor R&I
Scenarios
Next steps
My Life on the SIM Vision
AgendaAgenda
Telenor and Telenor R&I
Scenarios
Next steps
My Life on the SIM Vision
• One of the world’s largest mobile operators with 150 mill. mobile subscriptions*
• Norway’s leading telecommunications company
• Largest provider of TV services to the Nordic market
• Total workforce: 33,550 man-years (23,750 outside Norway)
* 100% figures - all companies per 19.06.2008.
Telenor facts
ThailandDTAC 73.2% (*)
HungaryPannon 100%
BangladeshGrameenphone 62.0%
MalaysiaDiGi 61.0%
UkraineKyivstar 56.5%
DenmarkSonofon 100%
NorwayTelenor 100%
MontenegroPromonte
PakistanTelenor Pakistan 100%
RussiaVimpelCom 29.9%
Telenor’s mobile world
SwedenTelenor 100%
*Economic exposure
100%
SerbiaTelenor 100%
Telenor Research and Innovation
• A competence center for Telenor worldwide with approx. 250 employees at 4 locations
• World class research within chosen areas
• Innovation engine for the whole group
• Several focus areas:
– Wireless broadband
– Innovation and profitability in emerging markets
– Content and Services
– Future SIM
– Connected Objects
AgendaAgenda
Telenor and Telenor R&I
Scenarios
Next steps
My Life on the SIM Vision
SIM – a widespread technology
Credit Cards
TicketsLoyalty cardsCoupons
Money
Access
ID Cards
Photos
My Life on the SIM Vision
YOUR APPLICATION!
Network ID
Gift cards
Phone book
Available today
AgendaAgenda
Telenor and Telenor R&I
Scenarios
Next steps
My Life on the SIM Vision
Scenario: Tickets
Sheila buys a theater ticket on the net or from her cell
phone
1
She receives her ticket on the phone. The ticket is stored securely her SIM
2
At the theater she presents her ticket by tapping her phone to a contactless
reader
3
How was the ticket read from the phone?
• NFC – Near Field
Communication
• Short range 2-way wireless
connectivity technology
• A small amounts of data can
be exchanged between reader
and phone when brought next
to each other.
Scenario: Hotel keys
Sheila checks into a hotel on her business trip
1
She receives her door key to her room on her
phone. The key is stored securely her SIM
2
At her room door she taps her phone to the contactless reader on the door and it opens.
3
Key is erased from SIM when she checks out
4
How did the door key get into the phone?
• Keys are sent to the cell phone / SIM using the
mobile network
• End to end security from hotel to SIM ensures that
nobody can spy on the keys
Scenario: Gift card
1
Sheila's son is buying a gift card for his mum's birthday, automatically sent out to her on the
big day...
Baffled, she receives her gift card on her phone. The card is stored securely her
SIM.
2 3
Sheila goes shopping and pays
with her gift card by tapping the phone
to the store's payment terminal
4
She verifies the gift card balance and sees that there is some left
for shopping tomorrow, too.
How could she see the gift card balance?
• Access to SIM through phone
• By using the phone features the user experience can
be enhanced over ordinary plastic cards
• Branding, administration, value added services,
advertising and more can be added
Screen
Keyboard
Loudspeaker
Vibration
Antenna
Scenario: Credit card
Sheila orders a new credit card in her net bank
1
Credit card and credentials are installed onto mobile /SIM
2 3
Sheila views card on her mobile /SIM
4
She purchases items using her
phone using contactless NFC
payments
What happens if I loose my phone/SIM?
• You discover you have lost your phone.
• You call your mobile operator
• A poison-pill message is sent to phone / SIM to erase all cards and keys
AgendaAgenda
Telenor and Telenor R&I
Scenarios
Next steps
My Life on the SIM Vision
Only a vision?
Yes, we are working on it and hope to get back to you with more news in the near future...
www.dn.no, Dagensit.no, 27.11.07
