EASY WAYS

POWERFUL TESTIMONIALS

to get 5

for your businessMade with love by @ingridcliffVisit: www.heartharmony.com.au

"When you're good, youtell people. Whenyou're great, others sayit for you."Scott Stratten

What to Expect in thisSlidedeck

- Why people struggle asking for testimonials- 5 practical strategies to reduce fear & getbetter testimonials- 6 rules for positivetestimonials- 15 ways to usetestimonials in yourmarketing

Hi, I'm @ingridcliffChief Word Wizard (aka Copywriter) at

Most of my clients struggled with getting

testimonials for theirbusinesses

www.heartharmony.com.au

Asking their customers fortestimonials felt awkward &uncomfortable

And frankly ...quite terrifying

So they would put it off

... and off

... and off

They knew thereasons why they

should gettestimonials ...

... People believe it more whenother people talk about abusiness than whena business ownertalks abouttheir business

... When people areuncertain, they lookat what others havedone before takingaction (also called

social proof)

... People wantvalidation thattheir decision is"right", so lookfor others whohave made thesame decision

... Testimonials convertmore sales = More $$$$

But ... it stillfeels scaryasking fortestimonials

Why?

People are afraid ofwhat they may hear.

But whenthey actuallyask, it ismore likethis.

5

Waysto Reduce Fear

&

Get BetterTestimonials

The words and the process youuse to ask for a testimonial will

affect the result you get.Choose both with care

Stuff to Know

Option 1: No Writing Required

Turn your Unique Selling Proposition into aquestion or a statement and get people torate you on a scale or tick sheet.

99.2% of our clients say their piano is smoother & easier to playafter we have tuned it.

How to Use: Aggregate the results.

Option 2: Customer Satisfaction Calls

Call your customers to check their satisfactionafter your project or service.

Listen to their feedbackClarify & dig for specificsAsk for areas to improveTake notes as they talk

If they are a super happy client ask "THE QUESTION"

And What Is "The Question"?

"Thank you for your feedback.I am so glad you loved our

service. Would you mind if Iused some of the things you

said in our marketing"

And when they say ...

1. Type up your notes2. Email it to them3. Get them torespond "OK"4. Do a little happydance

Option 3: Don't Write a Testimonial

Asking people to"Write aTestimonial" is likeasking people tosuck lemonswithout the vodka.

It isn't going to happen!

Jotting is less scarythan writing &

people are morewilling to comply.

Ask people to"Jot a

few words"

Option 4: Ask the Right Questions

Ask people a series ofshort questions either inwriting or over the phone.

Join the answerstogether into onefantastic, long, richtestimonial.

Testimonial Gathering Questions

1. What prompted you to choose our product or

service?

2. Was there anything you were concerned about

before choosing us?

3. What happened when you bought the product

or service? What results did you get?

4. What was your favourite feature?

Testimonial Gathering Questions

5. What did you like most about our approach?

6. Who would you recommend us to and why?

7. What's the most important thing people need

to know about working with our business?

8. Anything else you want to add?

When you put itall together itlooks like this

Option 5: Transform Unsolicited Feedback

If you get unsolicited positive feedback,ask "The Question."

Then when they say:

You are good to go.

6

RulesYou Must Follow

For PositiveTestimonials

Rule 1 Ask.

If you don't ask, you won't get.

Rule 2 GetConsent.Never use someone's words

without permission.

Rule 3Use their

own words

Never write a testimonial for someone.If they ask you to write it for them -

use the question approach.

Rule 4Don't Make

Them Up!

Testimonials must be 100%genuine

Rule 5 Be Timely

The best testimonials come justafter a purchase or event

Rule 6Names are

Better ThanInitials

Names, suburbs & identifying detailscarry more weight than initials

Want More?

Download testimonialgathering email templates,

phone scripts & letterresponses

bit.ly/gettestimonial

Did You Like this Presentation?Please share it

Don't hesitate to contactme if you would like toknow more.

@ingridcliff

www.heartharmony.com.au