The material presented as guest lecturer at University of Indonesia - communication studies Dec 11,2010.
Text of 5 happy things working in digital
1. 5HAPPY THINGSWORKING IN DIGITAL CREATIVE/PLANNING Miranti Daniar December, 11, 2010 University of Indonesia
2. 1. New way of understanding people 3. Great ideas come from understanding human behavior : needs, problems, doubts, motivation If you cant turn yourself into your customer, you probably shouldnt be in the ad business at all Leo Burnett 4. The Break Up We dont talk anymore You dont even listening, are you? If you knew me, you know I dont care about that 5. People Today Connected Consumers : They are louder than before Create. Share. Influence. Real-time. They are source of powerful insights 6. How to understand them.. (before) SURVEY FGD OBSERVATION RESERACH IS IT ENOUGH? 7. Technology enable us to do this : The listening platform Insights of : Brand overview Sentiment analysis Influence analysis Competitive analysis Engagement analysis 8. Social media monitoring (sample) 9. 2. Amazingly measureable 10. Why is it important? - No more assuming. - Let you know if your idea/creative is really working. - Inform you which creative is deliver the highest engagement. - We can rework the idea/creative for maximum result = optimization 11. A/B Testing 12 MP Camera Home Theathre Film- Edit HD Ovi Music 12. Photo Demo and HD Demo delivered the highest click and conversion to Nokia N8 demo page Conversion to N8 pages Conversion to Nokia N8 demo Clicks recorded Photo Demo Music H. Theater HD Demo 13. Result driven = better ROI = client happy 14. 3.Continuously change = continuously learn 15. Point of mass adoption.. years a go few years a go 1-2 years go today whats next? 16. Technology continue evolving : The merging of the real & virtual worlds Layar apps : augmented reality apps that lets you get useful information on your surroundings Recognizer apps : enable you to take a photo of someone and pull up their Facebook or Linkedin page 17. new form of technology enable us to leverage ideas http://www3.lost-in-val-sinestra.com/ 18. Uniqlo Campaigns 19. 4.Specialization is coming soon! 20. The area keeps growing. It will become a specialization path ofcareer : Search engine specialist Social media specialist Digital data analyst etc The skillful talent is still very RARE. The more you specialized = The more Job offer coming in (make sure you have LinkedIn!) 21. 5. Last but not least : the future is here 22. Indonesia & digital world The 2nd largest Facebook users in the world : 31,784,080 users Source : Facebook.com as per 10 Dec 2010 23. Indonesia & digital world The 6th largest Twitter users in the world (2009) : est. 5 million Source : Sycomos report 2009 24. Indonesia & digital world Jakarta the 11th on contributing tweet in the world Source : Sycomos report 2009 25. Indonesia & digital world The biggest users of Mig33 in the world reaching est. 22 millions 26. Indonesia & digital world It was said the growth of Foursquare users is faster compared to Twitter No valid data available yet for total of of Foursquare users in Indonesia 27. Indonesia & digital world Total internet users Indonesia reaching est. 45 millions (June 2010) Internet user 45 M Internet subscriber 31 M 25 M 20 M 16 M 2,1 1,8 1,5 1,1 2008 - 2009 2006 2007 2010(June) 2005 Source : APJII, Google adplanner 28. Thanks! Miranti DaniarWunderman Indonesiafollow @mirantidaniaradd mirantidaniarhttp://mirantidaniar.com