Christian CEOs & Owners Building GREAT Businesses for a GREATER Purpose

©2011, The C12 Group, all rights reserved

5

WORKING ‘ON’ MY BUSINESS

B0711.103

MINISTRY

OPERATIONSMANAGEMENT

ORGANIZATIONDEVELOPMENT

FINANCIALMANAGEMENT

REVENUEGENERATION

To those touched

by the Business,

Eternal Fruit

Product/Service Supply Chain,

KƌĚĞƌ�&ƵůĮůůŵĞŶƚ�dĞĐŚŶŽůŽŐLJ�Θ��ĚŵŝŶŝƐƚƌĂƟŽŶ

ZĞĐƌƵŝƟŶŐ�,ŝƌŝŶŐ�dƌĂŝŶŝŶŐPersonal Growth,

�ŽŵƉĞŶƐĂƟŽŶ�^ƵĐĐĞƐƐŝŽŶ

dŽƉůŝŶĞ�'ƌŽǁƚŚ�^ĂůĞƐ�DĂƌŬĞƟŶŐ�WƌŽĚƵĐƚ�>ŝŶĞ�DĂŶĂŐĞŵĞŶƚ�Θ�

�ƵƐƚŽŵĞƌ�ZĞůĂƟŽŶƐŚŝƉƐ

WƌŽĮƚZĞƚƵƌŶ�WƌŽũĞĐƟŽŶƐ�DĞƚƌŝĐƐ��ŽŶƚƌŽůƐ�ZĞƉŽƌƟŶŐ

�ĂƐŚ�DĂŶĂŐĞŵĞŶƚ

Purpose, Vision,& Core Values

�ůŝŐŶŵĞŶƚ�ďƌŝŶŐƐ�ĐŽŵƉŽŶĞŶƚ�ƉĂƌƚƐ�ŽĨ�Ă�ďƵƐŝŶĞƐƐ�ŝŶƚŽ�ŚĂƌŵŽŶLJ�ǁŚĞƌĞ�ĞĂĐŚ�ĨƵŶĐƟŽŶ�ǁŽƌŬƐ�in concert with others to produce a worthy overall result. A symphony orchestra best

ĞdžĞŵƉůŝĮĞƐ�ƚŚŝƐ�ǁŚĞŶ�Ăůů�ŝŶƐƚƌƵŵĞŶƚƐ�ƉůĂLJ�ŽŶ�ŬĞLJ�ĂŶĚ�ŝŶ�ƐLJŶĐŚƌŽŶŝnjĂƟŽŶ�ĂĐĐŽƌĚŝŶŐ�ƚŽ�ĂŶ�ŽǀĞƌĂůů�ƉůĂŶ��tŚĞŶ�ũƵƐƚ�ŽŶĞ�ŝŶƐƚƌƵŵĞŶƚ�Žƌ�ƐĞĐƟŽŶ�ƉůĂLJƐ�ŽīͲŬĞLJ�Žƌ�ŽƵƚͲŽĨͲƟŵĞ�ƚŚĞ�ƋƵĂůŝƚLJ�ŽĨ�ƚŚĞ�ƉĞƌĨŽƌŵĂŶĐĞ�ŝƐ�ƐŚĂƌƉůLJ�ĚŝŵŝŶŝƐŚĞĚ��/Ĩ�ƐĞǀĞƌĂů�ƉůĂLJ�ƚŽ�ƚŚĞŝƌ�ŽǁŶ�ďĞĂƚ �ĐŚĂŽƐ�ƌĞŝŐŶƐ��

�ŚŝĞĨ�ĞdžĞĐƵƟǀĞƐ�ĂƌĞ�ůŝŬĞ�ŽƌĐŚĞƐƚƌĂ�ĐŽŶĚƵĐƚŽƌƐ�ƌĞƐƉŽŶƐŝďůĞ�ĨŽƌ�ƚŚĞ�ŽǀĞƌĂůů�ƚĞĂŵ�ĚŝƌĞĐƟŽŶ�ĂŶĚ�ŚĂƌŵŽŶLJ��>ŝŬĞ�ŽƌĐŚĞƐƚƌĂƐ�ŽƵƌ�ďƵƐŝŶĞƐƐĞƐ�ĐŽŵďŝŶĞ�ĚŝīĞƌĞŶƚ�ƉůĂLJĞƌƐ�ĂŶĚ�ĚŝƐĐŝƉůŝŶĞƐ�ƚŽ�ƉƌŽĚƵĐĞ�ĂŶ�ŽǀĞƌĂůů�ƉĞƌĨŽƌŵĂŶĐĞ���LJ�ůĞĂĚŝŶŐ�ŽƵƌ�ŽƌŐĂŶŝnjĂƟŽŶƐ�ƚŽ�ĂĐŚŝĞǀĞ�ĂŶĚ�ŵĂŝŶƚĂŝŶ�ĂůŝŐŶŵĞŶƚ�ǁĞůů�ƉƌŽĚƵĐĞ�ůĞƐƐ�ĨƌŝĐƟŽŶ�ĂŶĚ�ǁĂƐƚĞ�ŝŵƉƌŽǀĞ�ŽƵƌ�ƌĞƐƵůƚƐ�ĂŶĚ�ŵĂdžŝŵŝnjĞ�ŽƵƌ�ŽĚĚƐ�ŽĨ�ůŽŶŐͲƚĞƌŵ�ƐƵĐĐĞƐƐ��dŚŝƐ�ĐŽŶĐĞƉƚ�ŝƐ�ƐŝŵƉůĞ�ƚŽ�ŐƌĂƐƉ�ďƵƚ�ŵŽƌĞ�ĚŝĸĐƵůƚ�ŝŶ�ƉƌĂĐƟĐĞ�

�ĞĐĂƵƐĞ�ǁĞƌĞ�ƐŽ�ŽŌĞŶ�ďƵƐLJ�ǁŽƌŬŝŶŐ�in�ŽƵƌ�ďƵƐŝŶĞƐƐĞƐ�ƚŽ�ƉƵƚ�ŽƵƚ�ĮƌĞƐ�ƐŽŌ�ŝƐƐƵĞƐ�ůŝŬĞ�ĂůŝŐŶŵĞŶƚ�ĂůǁĂLJƐ�ƐĞĞŵ�ƚŽ�ďĞ�ǁĂŝƟŶŐ�ĨŽƌ�Ă�ĨƵƚƵƌĞ�ƟŵĞ�ǁŚĞŶ�ǁĞ�ĮŶĂůůLJ�ŚĂǀĞ�ƚŚĞ�ŵŽƌĞ�pressing issues under control. Of course, this never happens, since choosing to live with

ĐŚĂŽƐ�ŝƐ�Ă�ƐĞůĨͲĨƵůĮůůŝŶŐ�ƉƌŽƉŚĞĐLJ��/ƚ Ɛ�ƚŽƵŐŚ�ƚŽ�ďĞ�ĚŝƐĐŝƉůŝŶĞĚ�ĞŶŽƵŐŚ�ƚŽ�ǁŽƌŬ�on our

businesses while working in�ƚŚĞŵ�ďƵƚ�ƚŚŝƐ�ƚLJƉĞ�ŽĨ�ůĞĂĚĞƌƐŚŝƉ�ĂŶĚ�ŝŶƚĞŐƌĂƟŽŶ�ŝƐ�ǁŚĂƚ��ϭϮ�ŝƐ�Ăůů�ĂďŽƵƚ��dŚŝƐ�ŝƐ�ĂůƐŽ�ƚƌƵĞ�ŽĨ�ƚŚĞ�ŝŶƚĞŐƌĂƟŽŶ�ŽĨ�ŽƵƌ�ŵŝŶŝƐƚƌLJ�ŝŶ�ďƵƐŝŶĞƐƐ�ĂŶŽƚŚĞƌ�ƐŽŌ�ŝƐƐƵĞ�ƚŚĂƚ Ɛ�ĞĂƐŝůLJ�ƉƵƐŚĞĚ�ĂƐŝĚĞ�ĚƵĞ�ƚŽ�ƚŚĞ�ƉƌĞƐƐ�ŽĨ�ĞǀĞƌLJĚĂLJ�ĐŽŶĐĞƌŶƐ��,ŽǁĞǀĞƌ �ŵŝŶŝƐƚƌLJ �ůŝŬĞ�ĂůŝŐŶŵĞŶƚ�ŝƐ�ŽĨ�ĐƌŝƟĐĂů�ůŽŶŐͲƚĞƌŵ�ŝŵƉŽƌƚĂŶĐĞ�ƚŽ�ƵƐ

Let’s pause to consider what alignment could look like in our companies and how we might

ŵĞĂƐƵƌĞ�ŝƚ��,Žǁ�ĚŽĞƐ�ŝƚ�ƌĞůĂƚĞ�ƚŽ�ǁŚĂƚ�ŽƵƌ�ƉĞŽƉůĞ�ĂƌĞ�ďƵƐLJ�ĚŽŝŶŐ�ĞǀĞƌLJ�ĚĂLJ��/Ɛ�ĂůŝŐŶŵĞŶƚ�ũƵƐƚ�ĂŶ�ĞůƵƐŝǀĞ�ĐŽŶĐĞƉƚ�Žƌ�ŝƐ�ŝƚ�ƚƌƵůLJ�ƉŽƐƐŝďůĞ�ƚŽ�ĚĞĮŶĞ�ĂŶ�ŽǀĞƌĂƌĐŚŝŶŐ�ƉƌŽĐĞƐƐ�ƚŚĂƚ�ƉƌŽĚƵĐĞƐ�ĂůŝŐŶŵĞŶƚ��&Žƌ�ďƵƐŝŶĞƐƐĞƐ�ŽĨ�Ăůů�ƚLJƉĞƐ�ĂŶĚ�ƐŝnjĞƐ�ĂůŝŐŶŵĞŶƚ�ĐĂŶ�ďĞ�ŝŶƚĞŶƟŽŶĂůůLJ�ƉƵƌƐƵĞĚ�ǁŝƚŚŽƵƚ�ĐŽŵƉůŝĐĂƚĞĚ�ƐLJƐƚĞŵƐ�Žƌ�ĐŽŶƐƵůƟŶŐ��tŝƚŚ�ƉĞƌƐŝƐƚĞŶƚ�ĞīŽƌƚ�ǁĞ�ĐĂŶ�ŚŽŶĞƐƚůLJ�and intelligently work towards achieving and maintaining it. Let’s look further at the

components of our &ŝǀĞͲWŽŝŶƚ��ůŝŐŶŵĞŶƚ�DĂƚƌŝdž to see how: