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Bucket lists are often full of places we’d love to visit one day. But unfortunately, visiting Madagascar to speak to tribesmen about what they really want from your latest brand of healthy chips is not financially viable or time proficient. But how do you scope out a new global market when the jet-setting option is not realistic? We think that mobile qualitative is the best way to understand new (or existing) global markets.
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5 ways mobile qual extends global reach
#1 Mobile & smart phone penetration is high and getting higherBy 2017, global mobile phone penetration will rise from 61.1% to 69.4%, with Brazil and China leading smartphone growth. 79% of adults use their smartphone 22 hours a day, 80% check theirs within 15 minutes of waking up. When people have such close relationships with their mobiles, it makes sense to tap into them, literally.
#2 It’s way more cost effective than international face to face qualitative…
Mobile qual saves thousands on travel and logistics of sending teams around the globe. By using mobile for global studies, you can interact closely with, and gather meaningful insights from people far, far away, at a fraction of the cost.
#3 …But you still get powerful insightDigital research is a clumsy observational medium, but it’s great for engagement and confession. Plus, participants can post audio, photos and videos - raw materials of consumer experiences in context as they occur. So you get a rich understanding of behavior, environment and emotion in different markets, without leaving your desk.
#4 Collect and analyze insights 24/7Results are collected in-the-moment and sent in-the-moment. So research fits into your time zone and that of your respondents. Periods of lost opportunity are removed as the responsibility of collecting and reporting research doesn’t lie on one person’s shoulders – every member of your team can collect and analyze insights.
#5 Do it on their termsIt goes without saying that our platform is available in 16 languages, but it is also important to note that mobile qual goes with consumers, fits into their lives (and their pockets!) and delivers levels of engagement that many quant researchers can only dream of.
Get inspired with digital qual
Get in touch at:[email protected] call +1 503.808.1492.
www.revelationglobal.com
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