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This presentation runs through how to be a content marketer and not a blogger. You can check out a full interview on this topic at http://inform.ly/podcast-34-going-from-blogger-to-content-marketer-with-tim-conley/
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5 WAYS TO BE A CONTENT MARKETER
(and not a blogger)
Wednesday, 27 March 13
1. KILL YOUR VANITY METRIC
ADDICTION
Focus on actionable metrics instead
Wednesday, 27 March 13
2. CHOOSE QUALITY OVER
QUANTITY
Take the time to create great content and forget about daily blogging
Wednesday, 27 March 13
3. STOP BLOGGING ABOUT
BLOGGING
Define a target customer for your business and create for them
Wednesday, 27 March 13
4. DEVELOP A CONTENT
MARKETING STRATEGY
All content has a purpose, determined by your business model
Wednesday, 27 March 13
5. CREATE CONTENT THAT
DRIVES LEADS
Do you know what content sent which customers to your business?
Wednesday, 27 March 13
Informly Content Analytics is a world first dedicated content marketing analytics app designed to help every day content marketers build views, engagement and leads.
Become a content marketer today!
Wednesday, 27 March 13