5 Ways to Get More Leads From Your B2B Blog

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This presentation shows you five ways to turn your B2B blog into a lead-generation


<ul><li><p>My company has a blog, but none ofour readers are turning into leads.What gives?</p></li><li><p>If you have asked this question, thenyou are not alone.</p></li><li><p>Although 77% of B2B marketers haveblogs, only 59% find blogging effective.</p><p>Source: 2013 B2B Content Marketing Benchmarks, Budgets and Trends North America report</p></li><li><p>To improve the ROI from your blog, youneed to move more visitors from yourblog to your e-list.</p><p>Here are five ways you can do this:</p></li><li><p>Blog More Often</p></li><li><p>Companies that have published 200 ormore blog posts generate 5 times asmuch traffic* as those with 10 posts orless.</p><p>Just dont sacrifice content quality toincrease your page count.Source: Polaris B</p></li><li><p>Increase YourInternal Links</p></li><li><p>Link keywords in your blog posts torelated posts.</p><p>This can improve your SEO andincrease the amount of time visitorsspend on your site.</p></li><li><p>Dont Be Afraidto Advertise</p></li><li><p>Your blog content should educate youraudience not sell to them.</p><p>However, you should still providevisitors with ways to join your list.</p></li><li><p>Include banner ads for premiumcontent, such as webinars and whitepapers, throughout your blog.</p><p>Customize ads for each post (i.e. runan ad for an e-commerce white paperon a blog post about e-commerce).</p></li><li><p>Ask NewSubscribers toRegister byEmail</p></li><li><p>The RSS feed makes it easy for peopleto subscribe, but </p><p>You have more control over yourmessages and deeper insight into youranalytics when you get people tosubscribe via email.</p></li><li><p>Your email opt-in box should be moreprominent than your RSS option.</p><p>You can even remove your RSS buttonand require everyone to sign up viaemail. Your new subscribers may drop,but your leads will be more qualified.</p></li><li><p>Include a Callto Action atthe End ofEvery Post</p></li><li><p>The request in your call to action shouldnot be big (i.e. contact a sales rep).</p><p>Instead, it can ask leads to opt in forpremium content, visit another page onyour website, subscribe to your blog orconnect with you on social media.</p></li></ul>