1. Y&Lee CRIY&Lee

2. 1. 4. 2. 5. 1 3. ( ) 6. 1. 7. 2. 8. 3. On-Line Kosdaq 9. Y&Lee 2 3. 1. ? , ConceptY&Lee3 4. 2. 1) . , , , . , , , , , , , , , Y&Lee 4 5. . . , .2) 4 , , , Y&Lee 5 6. , , , , . 800~1,200( 8~15) . , 300 , ( 6) . 63 . . , , CRI Y&L Y&Lee6 7. . . , .3) , , : /, 200 , , 10~15 - 1 500 ( )BusinessActuality 63 Y&Lee 7 8. . 18 , 18 , . Business Opportunity Y&Lee 8 9. , . , , , . () VIP Network Y&Lee9 10. 3. 1) Positioning Concept Positioning , NetworkY&Lee 10 11. , , . , . Service Concept Positioning / ( , , ) + ( ) (, , , )VIP 1 / - , (, )Y&Lee 11 12. . 18 , 18 , . Positioning , 20 ( , ) , , ( ) VIP Concept Interior Positioning (ex. ) Major Interior Concept Y&Lee12 13. , , , , . VIP Positioning / VIP - VIP /// 1 - VIP VIP Member Club - // Club - VIP - , - , Y&Lee 13 14. . . VIP VIP VIP List VIP VIP Y&Lee14 15. -, (%)-53, - (), , VIP Marketing Concept1. (1) (9) 1,000 100 - () - ( )- 1 - ( )- 2 - ( )- 3 - ( )- 4 - ( )- 5 - ( )- 6 - ( )- 7 - ( , )- 8 - ( ) VIP - 9 - ( ) 1,000 1,000 1,000 Y&Lee 15 16. -, (%)-60, -,, , , 2. 1 10 100 100, 200...,1,000 1) 1 2 1 ( ) 100 1 , 1 () , ( ), 9 , , - VIP Y&Lee 16 17. -, (%)-45, - 2) - 1,000 - 100 - , , 3) 1,000 - 1,000 ( ) - 1,000 , - Group( ) (2 ) Y&Lee17 18. -, (%)-61, 1 5 4) VIP Marketing - , - , , , , , , , , - , VIP - VIP ( 10 )- VIP - / - VIP 20% Y&Lee18 19. -, (%)-45, -4 PositioningC RI Y&Lee ( (Franchise ) )Y&Lee19 20. . . , .2) Section Composition 160 (4*30 Table, 8*5table) (Hall) VIP -10 1 ( VIP ) / Gold 20 2 / Silver 20 2 / 10 (Room) 5 1 ( Interior Concept Setting) , , , Concept Interiot Setting Interiot Concept : 30~40 : 20~39 ( 4, 10 ) : 30 Y&Lee20 21. . . , .3) VIP 50% 30% 20% VIP ( VIP )Y&Lee21 22. , . , , , . - , , , , - , Course Course - - 1 : Service- 2 : - 1 1 ( )- 3 : ( 1,000 1 3 ) MenuStrategy Course Menu ( )- Hall Strategy Menu- 10 - 10 - , 10 - 10 - - () 10 100 Course Y&Lee 22 23. , , . , . Course1 2 Price 100 Strategy (1 1 ) , , , Y&Lee23 24. . . , . 50% VIP 30% - - (10) - (1 3) - - Y&Lee24 25. . . , .4) / / / , , ( 2M ) ( ) .( , ) ( )Y&Lee25 26. , , . , .5) Point Convergence Method 1,000 1 1 VIP / VIP ( ) Y&Lee 26 27. . 18 , 18 , . 1 - 2 ( ) / , ( ) , VIP ( / ) 10 / TV ( )Y&Lee27 28. , , , , .6) On-Line . 1 1 vip V. A L . vip vip U. , E . . , , . . Cyber Community ( ). . 1 , 2 Y&Lee 28 29. . . 7) - / /- Y&Lee29 30. 4. 1) * ~ 6 1. : 20 ( 300 )2. : 6 ( 200)3. : 2 (6) - 4. : 1 ( )5. ( ) : 16. : 27. . 6 32Y&Lee30 31. -, (%)-53, - () , , 2) Y&Lee31 32. -, (%)-60, -, , , , 3) BEP Y&Lee32 33. 5. 1 - : 250 ( ) Item Aanalysis1 5 3 : 250 1 1 (250, / ) - 250 * 30 * 5 = 37,500 / 3 : 250 1 2 (500, / ) - 500 * 30 * 5 = 75 / (1 5 ), , , 500 1 1 260 (30page / , , ) 3 (250 1) : 1 490 / 16,020 3 (250 2) : 1 1,740 / 32,040 / 384,480 250 1 1 39% 250 1 2 69% Y&Lee 33 34. 6. 1. BEP Brand Power - 2 3 - 4 10 ( 4, 6) 50% Y&Lee34 35. 7. 2. Setting 1) Franchise Setting , DB Franchise Franchise , , /// , 3~4 ,, Franchise Y&Lee 35 36. -, (%)-45, - 2) franchise - 1,000 10 10 franchise Concept Franchise - franchise / franchise / franchise / franchise 5 franchise Setting Guangdong FoodY&Lee36 37. -, (%)-61, 1 5 3) , , Network Y&Lee 37 38. -, (%)-45, -4 4) 200() / / 1 200 20 1 1 1 1 4 * 200 = 1 800 (1 288) Network - Item Franchise Y&Lee38 39. 8. 3. Cosdaq Project 50,000 - 20,000 - 10,000 - , Network 4,000 - 2,000 - 1,000 - Stock..Y&Lee 39 40. 9. Business Time11. Schedule7. 9. 5. 3. 1. 2002. 2/4 20032002. 3/4 20042. 4. 6. Setting8. 10. Y&Lee 40