6Capital RaisingMyths Exposed

Myth #1

"Numbers alone are enoughto attract investors"

"No spreadsheet, no

bibliography and no list

of resources is sufficient

proof to someone who

chooses not to believe."

SETH GODIN

Entrepreneur

Myth #2

"Investors will read yourbusiness plan"

"Investors will NOT

read your business

plan for the same

reason that book

buyers will not first

read the book they are

interested in buying."

BILL FISHER

Entrepreneur

Myth #3

"I don't know any angelinvestors"

If you live in Siberia then this

might be the case. Otherwise,

it is simply not true.

Myth #4

"NO, means no more talking"

The most valuable

information you will

receive....will be available to

you at the precise moment

that the serious investor tells

you that they are NOT going

to invest.

Myth #5

"Valuation doesn't matter"

No matter how well your

business performs between

your first and second round

of funding, it will not fully

escape the force of its initial

valuation.

Myth #6

"The deal is done when aninvestor says yes"

Your funding round will

close...when the investor's

money arrives in your

business checking account.

Until then, however, nothing

is certain.

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