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6 Ways to Become a Better Marketo User
The Road to Becoming a Marketo Rockstar!
1. Visit the Community
Page 3 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Visit the Marketo Community
Page 4 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Visit the Marketo Community
• Online Training Courses • https://community.marketo.com/MarketoCourses
o Over 1,000 KB Articles o 30 + tutorials o Between 15 – 20 courses & 25 videos
• Ask and answer questions • Answered in under 24 hours! • Over 21,000 posts!
• Submit product ideas • Over 1,700 Total Ideas Submitted • We have launched 156 Customer Product Ideas to date, and have 57 in the works!
2. Join a User Group
Page 6 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
User Group Mission Statement
For customers by customers!
Page 7 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Why is Joining a User Group Important?
• To share and exchange ideas
• Build your personal brand
• Increase flow of ideas / New ways to use Marketo
• Gain insight from other marketers throughout different industries
• Find solutions to challenges that others are facing
• Develop a powerful marketing community/network
3. Network on LinkedIn
Page 9 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Join the LinkedIn Group for your Region
• Join the LinkedIn Group https://www.linkedin.com/groups?gid=4270455
• View presentations and meeting materials • Request meeting dates and topics • Engage in discussions about future meeting
topics • And more!
• Also, sign up to receive information and view upcoming meeting dates at: • http://bit.ly/Marketo_Users
Page 10 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Where to go for what…
(Some Suggestions…) • Marketo Community
• Quick way to get questions answered, global audience • Direct line (Ideas) – Marketo can hear you
• Marketo support • Specific problems or apparent bugs
• LinkedIn Group • Users’ Group discussions • Materials
4. Become an Advocate!
Page 12 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Join the Customer Reference Program
What is it? • Recognizes our customers for being thought leaders and
acknowledges the participants for their personal achievements and companies’ successes
Page 13 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Why should I join?
• Network – Network with each other as well as with industry experts, analysts, and key Marketo executives.
• Thought Leader – Share all of your success with peers and industry enthusiasts and gain visibility within your company.
• Marketing Buzz – Generate positive exposure that highlights their personal successes and their organization’s achievements.
• Join the “IN” Crowd – Elevate your status at Marketo events, be invited to private receptions with executives and key product and development team events.
• Free T-shirts! – Receive the latest Marketo purple attire and swag!
Page 14 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Get signed up!
If you’re interested in hearing more…
There’s power in the stories real people tell!
Contact us today!
5. Become a Champion!
Page 16 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Become a Champion!
Champions are Leaders in the Marketo Community, are experts in Marketo products, are avid contributors in the social world, and are loyal advocates of the Marketo brand
• 2 classes a year
• 25 exceptional customers in each class
Inducted based on: • Expertise
• Responsiveness
• Leadership
• Evangelism
• Community Activity
• Engagement
Click Image for Details
Page 17 © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Benefits of a Champion Status
• Receive awesome swag
• Get invited to special events
• Build your personal brand
• Be the voice of innovation
• Provide outstanding Leadership in the Marketo Community
• Be considered an expert in Marketo products
• Be an avid contributor in the social world
• Be loyal advocates of the Marketo brand
6. Come to Summit 2013
Page 19
#MarketoTour © 2012 Marketo, Inc. Marketo Proprietary and Confidential.
Summit 2013 in San Francisco!
April 8 – 10, 2013
Thank you!
