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和用户一起做设计吴卓浩，用户体验总监weibo.com/uxworks
“free” ≠ free
beta + data
UGC x SNS
U S E R Sconsumer contributor developer
improve
test
design
research
Qualitativesample
truth
empathy
insight
improve
test
design
research
Quantitativemetrics
data sample
overview
beyond data
improve
test
design
research
Project Impact
Project Impact
Design leverage on
research and test?
B&O Serene (Nov 2006) iPhone (Jan 2007)
B&O Serene (Nov 2006) iPhone (Jan 2007)
Design for users,
or for you?
Can needs be created?
How to deal with
user data and feedback?
Create a fusion reaction!
