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Fashion, apparel, textile, merchandising, garments
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David Kay
Sero Consulting
Chair - Digital South Yorkshire
Making sense of it all
Creative & Digital IndustriesA broad spectrum
• Advertising• Art & Crafts• Design – from architecture to fashion• Film, Video & Still Photography• Hardware – from computers to hand held devices to embedded chips• Interactive leisure software – including console games• Music – including recording, DJing and distribution• Network services – ranging from internet to local office provision• Performing arts – including lighting and special effects• Publishing – from print to web• Software and computer services• Television and radio – including digital TV and internet radio
Key Digital Concepts• ICT – Information & Communications Technology• Hardware – devices that process, store and present things• Software – programmes that make these things happen• Data – Information stored by hardware and used by software• Digital / Creative Media – content of all types (‘multimedia’) used
in business, learning & entertainment• Networks – technologies for moving data and digital media around
the world (or the office or the home); the internet is simply a big network
• Convergence – The coming together of the computer, communications and content industries, largely brought about by the take up of the internet
• Cross-platform – the same content is used in more than one context, such as web, digital TV, phone
CDI skills & technologies are pervasive
The internet, information technology and digital media are used in most sectors.
Sectors which are big in South Yorkshire and which are particularly reliant ‘creative & digital’ include:
• Advanced Manufacturing & Engineering – such as aerospace• Design – from architecture to fashion• Call centres & Service desks• Financial Services – such as banks, insurance and stockbrokers• Libraries, Museums and Galleries• Logistics – road, rail & air transport• Sports Science• Travel & Tourism
FinancialServices
Simulation
SoftwareHardware
Film &Music
2D & 3DProductDesign
Construction
Marketing
GamesService &
Support
Security& Tracking
User
Technical
ICT Creative
EXPERTISE
TECHNOLOGY
Other Sectors
Specialist Creative & Digital IndustriesNetworks Websites
Transport& Logistics
Retail
Defence
Journalism
Engineering & Manufacturing
Healthcare
Education
TV &Radio
Who is involved? Yorkshire &Humber - 2004
• 123,000 people working in 13,400 businesses in the Creative & Digital Cluster
• Around 50,000 ICT and digital media professionals working elsewhere across the private and public sectors
• As many as 900,000 Users of desktop ICT and digital media, ranging from managers to administrators - with a further 750,000 having less formal contact with ICT in their jobs.
Y&H Regional Summary - 2004
Data Item Value
Total Sector Employment (2004) 123,000
% Change Employment 1998-2004 19.4%
Total number of Businesses (2003) 13,400
% Change Businesses 1998-2003 18.6%
Number of employees 105,000
% of regional employment 4.6%
Number of self-employed 18,000
Share of employment – Micro-enterprises (1-10) 23.5%
Share of employment – SMEs (11-250) 65.1%
Total gross value-added (2003) £4.7bn
UK Comparative Employment 1998-2004
Regional Comparative EmploymentRegion % of regional employment
1998 2004
East Midlands 4.5 4.6
Eastern 7.1 6.3
North East 4.5 4.0
North West 4.6 4.8
South East 8.1 8.3
South West 5.9 5.2
West Midlands 4.8 4.8
Yorkshire & the Humber 3.9 4.6Source: ONS © Crown Copyright 2006
Yorkshire & Humber is growing fastest
Y&H Employment Breakdown - 2004
Creative & Digital Cluster
Sector
Employees Self
employed
Total
Media and New Media 18,188 2,506 20,694
Music, Visual & Performing Arts 4,883 5,769 10,652
Design 10,225 4,293 14,517
Electronics 24,766 2,616 27,382
ICT 24,995 2,328 27,323
Print & Packaging 21,958 490 22,448
Total 105,019 18,002 123,021
Electronics and ICT account for 72.5% of regional CDI employment growth
Y&H Creative & Digital ClusterBusiness Size by Employment 1998-2004
Size 1998 2004 Micro (1-9) 90.6% 90.9% Small (10-49) 6.9% 6.6% Medium (50-199) 2.0% 1.9% Large (+200) 0.5% 0.6% Source: ONS © Crown Copyright 2005
Most jobs are in small companiesthough they may involve working on large projects
South Yorkshire: EmploymentFigure 17 South Yorkshire Digital Sector Employment (1998-2004)
Source: ONS © Crown Copyright 2006
0
5000
10000
15000
20000
25000
1998 1999 2000 2001 2002 2003 2004
Year
Nu
mb
er
of
em
plo
ye
es
Print/Pack.
ICT
Electronics
Design
MVPA
MNM
How do you expect your employment of multimedia professionals to change in
the next 3 years? (SY 2005)• 59% expect an increase• 38% expect it to stay the same• 3% said don’t know
• Percentage expecting an increase:– West Yorkshire 63% – The Humber 62% – South Yorkshire 56% – North Yorkshire 50%
• The most prominent demand increases are expected in– Interactive media 18%– Marketing & e-business 18%– Still & moving image 16%
How much value you attach to the following qualifications? (SY 2005)
• Employers value:– 76% Degree (specialist multimedia subject)– 73% Degree (generalist subject)– 53% AS / A2– 47% Foundation Degrees– 46% Proprietary provider accreditation– 45% NVQ– 45% Modern Apprenticeship Frameworks– 38% National & Higher National awards– 38% Trade body accreditation– 31% 16-19 vocational curriculum (inc AVCEs)
General Adoption
Convenience & Productivity
Use
SpecialistApplication
ServiceIntegration
ImplementationSupport &
Management
7
6
5
4
3
2
1
E
TechnologyAdvancement
Product Origination, Design &
Development
SkillLevel
Type of Employment
Digital & ICT Skills Segments
Technical Skills SpectrumHorizontal Mobility between disciplines
Hardware Networks Systems Programming Content User
Trends & Issues• Jobs at 16? No• Jobs at 19? Possible with Level 3 skills• Apprenticeships? Uncommon• 14-19 Diplomas from 2008 (Level 2 & Level 3)
– ‘IT’ & ‘Creative & Media’ are in the first group
• Creative & Digital sector – still growing in SY• Creative & Digital jobs in other sectors? Big trend• The ‘Person Specification’ – as important as the
specialist skills
KS4
A level
Employmentin industries using ICT & Creative Media
GCSE
FoundationDegree
3 YearDegree
ApprenticeRoutes
Choice & Opportunity - Pathways to Employment
KEY Academic FocusWork Focus
OtherPost-16
Unlikely
Possible
Age 18 Age 21 Age 24Age 16
4Year
OtherPre-16
What Qualifications do I need?
• You need good literacy (English) and numeracy (Maths) at GCSE
• Very few people enter these sectors after GCSE aged 16 – even administrative posts require advanced office technology skills
• So definitely study A levels or a relevant vocational qualification at 6th Form or College
• There are jobs (in both technical and support roles) that you can enter from age 18 - but the track to success is easier with a university degree
What A Levels should I choose?
If you are following the A level pathway• There are very focused options like Computer Science &
Information Studies – but there is no need to do them if you have other preferences
• Depending your interests, consider– Maths, Physics – great for programmers and games designers– English, History, Economics – excellent background for business– Media, Film Studies, Art & Design – sound creative choices
• Remember you can move from these to a more specific degree or vocational choice – so long as you’ve built up some technical knowledge in your own time
What vocational courses could I do?
• These days, the best college vocational courses open up the way both to jobs and to university
• Whilst some skills are transferable, your course choice ought to be specific to the sector you are interested in; e.g.– Programming– IT systems and support– Digital design
• Choose courses that involve– Work placements in the industry– Certificates and experience in widely used products (often called
‘vendor skills’)– Credits that are recognised for University entrance
Course choices are not everything
Regardless of your course choices, make sure you build up experience in such as using software in addition to your course choices; for example
• Take ECDL & Microsoft Office Specialist courses to become skilled with office productivity tools
• Try to get relevant work experience through course placements and making contacts – why work in a shop if you can be paid to learn the ropes in your chosen sector?
• Read magazines and keep up with websites in your areas of interest
For a full set of free resourcesvisit
www.teendigital.info
•Print ready pdf files of each brochure page•Links to every website listed in the brochure•Brochure artwork files•This presentation•PowerPoints that walk through the brochure•PowerPoint templates to make your own•And more …
14-19 Specialist Diplomasin IT and in Creative & Media
• Subject to DfES approval, some Local Authorities will offer 14-19 diplomas from 2008
• For general information go to www.dfes.gov.uk/14-19/
• For the ‘IT’ Diploma visit
www.e-skills.com/diploma • For the ‘Creative and Media’ Diploma visit
www.creativeandmediadiploma.org
Area 1The Arts
Area 2Media
Area 3Design
Disciplines … Print & Publishing
Craft Advertising 2D Visual Art
Creative Writing Film 3D Visual Art
Drama TV Graphic Design
Dance Radio Product design
Music Interactive Media Fashion
Animation Textiles
Computer Games
Photo Imaging
Creative & Media 14-19 DiplomaRange of Disciplines
Themes Level 1 Focus
Level 2 focus
Level 3 Focus
Business The Digital World Technology in Business
The Potential of Technology
UnderstandingOrganisations
People Working with People
Enterprise &Professionalism
Professional Development
Making projects successful
Technology Working withTechnology
Technology Systems
Creating technology solutions
Supporting technology solutions
IT 14-19 DiplomaThree themes at all levels