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This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Do you want to sell more, build a bigger list, or get people clicking in the right spot? It all starts with improving your conversions. In 18 minutes, you’ll discover the top 7 things that are killing your conversion rate AND what you can do to avoid them. Be ready to take notes so you can immediately implement these useful conversion tips!
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7 Conversion Killers
(And How You Can Avoid Them)
@mercertweets #PMS14
Who Am I?• Chris Mercer• Conversions
Consultant• Co-Creator Of:
@mercertweets #PMS14
1) Fonts• Less Is More
• What Does Your Font Shout?
• Size Does Matter
@mercertweets #PMS14
Example• Our videos are simple, quick, and easy!
• Our videos are simple, quick, and easy!
• Our videos are simple, quick, and easy!
@mercertweets #PMS14
2) Focus•What’s The Goal?
•Watch The Nav
•Location, Location, Location
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Example
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3) Social•Connect
(Where It Makes Sense)
• Interact (Where You Have A Presence)
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Example
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4) Layout•Different Reading Styles
•Whitespace
•What’s The Flow?
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Example
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5) Mobile•You’re All Thumbs
•You’re Also Fingers
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Example
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6) Images•Do Your Images Help Or Hurt?
•The “Eyes” Have It!
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Example
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7) Authority•Reviews
•Security Badges
•Press Logos
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Example
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#1 Fonts#2 Focus
#3 Social#4 Layout
#5 Mobile#6 Images
#7 Authority @mercertweets #PMS14
The Ultimate Conversions Cure
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Questions?• [email protected]
• @mercertweets
• chrismerceronline (Facebook/LinkedIn/G+)
@mercertweets #PMS14