Content contentby your friend, Mark Pollard

I live here:@markpollard

www.markpollard.netwww.mccann.com.au

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How to make good online

content

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7 secret tips about online

content that will make you famous

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Why listen to me?

5 years radio 5 years street press 60+ mags

When I was 19, I taught myself how to build websites to publish music interviews; I then made

this little publication

I believe you should practise

what you preach; so I

blog

http://www.markpollard.net

I Tweet

http://www.twitter.com/markpollard

I make presentations

http://slideshare.net/markpollar

d

I’ve collaborated in book projects

http://www.theperfectgiftforaman.co

m.au

All of this brings me to

the first point

Secret 1

Make it to learn it

If you enjoyed this point, you may also enjoy ‘Why strategists should make stuff’ at www.markpollard.net

But before I go any

further, I’d better tell you why I

believe content is so

important

Earned media Bought media

Owned media

The big shift

“When everything becomes a commodity, what is going to matter is the ability to design and

deliver value.”Edward de Bono, The Six Value Medals

2009 - MarchBrand or channel unique audience:

Facebook 4,979,000MySpace 2,179,000Blogger 2,029,000WordPress 832,000

Twitter 679,000Bebo 543,000

Yahoo!7 Groups 391,000Six Apart TypePad 326,000

Google Groups 266,000LinkedIn 258,000

OCTOBER 2009Facebook 8.1MYouTube: 5.8MMySpace 2.3M

Twitter: 1.2-1.5M

Source: Nielsen Online NetView, October 2009 – via SMH

(At this point I rattle off 2010

stats)

Australia now leads the world for time spent each month on social media sites (7.12 hours) - Nielsen, October 2009

Just under one-third of all time spent online by Australians in October 2009 was spent on Facebook - Nielsen

My definition of social media

Places where people interact on the public record

The main ingredients: content and interaction

And because so much action is

happening online…

Secret 2

Balls stand out

Related post: ‘Words that you social media and agency types need to stop killing’ at www.markpollard.net

INSIGHT

Anunspokenhumantruth

Keep digging until you hit a nerve

To help yourself stand out, make content that’s insightful

An insight is typically something the sub-conscious brain knows but the conscious brain doesn’t

think about

We share stuff that reveals

something awe-inspiring about us

or the worldaround us

New York Times

Secret 3

It’s not about you

People like you like: ‘How IKEA games you: the Real Gruen Transfer’ at www.markpollard.net

Secret 4

Make love to Google

Google this: ‘How to get a man to open up’ at www.markpollard.net

Secret 5

Habit through cycle

Google: ‘The Perfect Gift for a Man’ (book, ebook, blog posts)

You may think this …but this can help the kickstart

Content-making is heavy-lifting;

routine can help you get

momentum

Set yourself some goals around this circle (eg blog 5 times a

week)

Secret 6

Some formulas work

Find on AustralianINFront: ’10 things about trying’ at www.markpollard.net

Number + Adverb + Adjective + Topic + Focus + Benefit/Effect

Headlines

(just don’t over-use them)

Secret 7

Instruct people to act

Re-Tweet This: ‘How to milk an advertising agency for all it’s worth’ at www.markpollard.net

Bonus secret

Cross-promote: live isn’t dead

7 secret tips about online content that

will make you famous

1. Make it to learn it

2. Be ballsy

3. It’s not about you

4. Make love to Google

5. Habit through cycle

6. Some formulas work; break others

7. Instruct people to act

BONUS: Cross-promote your content

Iz u hav qwestshuns? LOL

Adventure with me here:@markpollard

www.markpollard.net