7 Things You Should Know About

Tweeting for Brands

www.amisampath.com / @Amisampath

www.amisampath.com / @Amisampath

One: Focus on Quality, Not Quantity

• Don’t blindly follow people, with the hope of getting a follow back from them

• Make sure your followers qualify to be in your target market

• Having 10,000 irrelevant followers for your brand is as ineffective as having 0

www.amisampath.com / @Amisampath

Two: Expect for Rudeness, But Don’t Be Rude • Unlike traditional media, Social Media is two-

way, and interactive

• They can’t tell you “your brand sucks!” as a response to a TV commercials

• But they can do so on Twitter!

• Loud enough to be heard by other customers!

• Don’t react to rudeness with rudeness

• You represent the brand

www.amisampath.com / @Amisampath

Three: Know who are following you on Twitter • Hands on knowledge about your

followers

• Are they spammers?

• Can they actually buy from you?

• How many people follow them back?

• Are they regularly Tweeting?

www.amisampath.com / @Amisampath

Four: Don’t shout on Twitter. It’s not the Sunday fare

• You are not in the center of the universe!

• Your followers may not have enough time to pay attention

• Don’t shout to get their attention

• Excess use of capital letters is shouting

• Repeating same tweet is shouting

• Be patient!

www.amisampath.com / @Amisampath

Before the Next Point Just a Quick Note!

Visit www.amisampath.com to get more similar posts on Twitter, Social Media and Marketing

Follow me on Twitter, @Amisampath

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Five: Encourage engagement

• Use Twitter to keep your followers engaged with each other, and with your brand

• Twitter sometimes can be boring for many people

•

• Ask interesting but simple questions from your followers

• The secret of keeping your followers engaged with your brand is to attract as much as relevant followers

www.amisampath.com / @Amisampath

Six: Listen more, and talk enough

• Most brands come on Twitter for just to talk about themselves

• Following too little people can be a sign that you are not ready to listen to others

• Regularly send @ replies to your followers

• Appreciate their Tweets

www.amisampath.com / @Amisampath

Seven: Measure your Twitter presence regularly • Everything that you do for your

brand must get measured and evaluated

• Number of re-tweets you earned is a good measure of exposure

• Number of @ mentions about your brand

• The followers-friends ratio is another good tool

www.amisampath.com / @Amisampath

Thank You!

Read the full article on http://www.amisampath.com/2010/03/7-things-you-should-know-when-tweeting.html

Visit www.amisampath.com to get more similar posts on Twitter, Social Media and Marketing

Follow me on Twitter, @Amisampath