8 ways to use your £2,000 free strategicmarketing advice to improve your smallbusiness

Talking to the right people iscrucial.

When a business is your own, it'seasy to think that your targetmarket is: everyone.

Creating a buyer persona, andnarrowing your target market willhelp each £1 spent on marketinghave a much higher return.

EFFICIENCY

01:

One of the best value for moneyaudiences to target is: people whohave already bought yourproduct or service.

I can work with you to re-engageshort-term customers, andtransform them into long-termcustomers, who will be highlyvaluable to your company.

RETAIN CUSTOMERS

02:

Business plans are notoriouslyhard to put down on paper, butthey are essential. And most smallbusinesses have one.

A communications plan is nodifferent. It's crucial tounderstand what you are selling,to who and why. And this shouldbe absolutely in line with yourbusiness plan and objectives.

MAKE THAT PLAN

03:

Operating in an industry wherethere is competition is healthy forany business. But it's important toestablish what your competitiveedge is, and to communicate thisto your target audience.

I can help you work through yourUSP, and how you differ fromyour competitors. And how to getthis message to potentialcustomers.

COMPETE

04:

Digital marketing, social mediaand marketing automation can allbe great tools for small businessesto use. But working out the rightchannels and strategy is key.

I help businesses explore thewealth of opportunities out there,and make sure you're puttingyour efforts in the right places tomaximise the effects.

INTEGRATE

05:

Taking an objective look at themarket your business is operatingin can avoid huge mistakes lateron down the line.

It can be helpful to have anoutside consultant guide youthrough this process, and adviseyou on how to overcome thesechallenges. Or even turn theminto opportunities.

AVOID THREATS

06:

Whilst many big companies takecreativity very seriously, smallerbusinesses (and especially B2Bs),don't put a lot of stock intoimproving their creativity.

Instilling a culture of innovationand creativity into your businesscan make a vast difference.Employees take more initiative,become problem solvers and aremore fulfilled by their work.

CREATIVITY

07:

I help my clients create thispowerful combination. Build acredible reputation for being anindustry expert, and then makesure the right people know aboutit.

Through the Growth Vouchersscheme, I can advise your how todo the same.

CREDIBILITY +VISIBILITY

08:

Growth VouchersWHAT ARE THEY?

The Growth Vouchers programme will deliver supportfor up to 20,000 small businesses in England.Businesses looking for advice can apply to theprogramme online.

Some businesses will be randomly chosen to get avoucher for up to £2,000 to help pay for businesssupport. You’ll have to match the amount with yourown funds. The Growth Vouchers programme isavailable to small businesses in England who areactively selling goods and/or services, have aturnover no greater than £45m, own 75% or more oftheir business, and have 250 employees or less.

Apply here

Get in touchFor more information call Sallie on 07791 572 461 or email sallie@communicapr.com