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Visit! www.coffeeclubnetwork.com
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© Copyright P&A80026090
Carlos Henrique Jorge BrandoP&A - Radiumsystems – June 2008
FLICKCOFFEE, COFFEETUBE, MYCOFFEE.COM, FACECOFFEE, ORKOFFEE,
COFFEECLUBNETWORK
INTERNET 2.0 IS VERY, VERY, VERY DYNAMIC
© Copyright P&A
SOCIAL NETWORKS
STRUCTURED
LOOSE
STRUCTURED
LOOSE
COFFEE
• thousands of coffee related users searching for coffee photos in more than 3,000 communities
COFFEE• many coffee related videos scattered in
the network• no coffee groups
myCOFFEE.com• coffee related music, bands and people• little else about coffee
COFFEE• Over 500 coffee related groups from
companies to themes• groups mostly do not interact with each
other
OFFEE• coffee related communities with more than
50,000 users• mostly light, irreverent comments and
dialogs
• all coffee related subjects and gadgets in other networks…• together in an exclusive network created for
coffee lovers
WHAT IF WE “BLEND” THEM ALL WITH A COFFEE FOCUS?
COFFEECLUBNETWORK
COFFEECLUBNETWORK
HOW TO JOIN THE
COFFEECLUB
NETWORK?
- accept invitation or enter site www.promotionetwork.com www.coffeeclubnetwork.com
- sign up
- login
- join favorite communities
COFFEECLUBNETWORK
COFFEECLUBNETWORK
LINK TO SITE
LINK TO SITE
DISCUSSION FORUM
VIDEO
PRESENTATION
http://www.ico.org/
- on-line members
- ICO Guide
- consumption clock
COFFEECLUBNETWORK
LINK TO SITE
COFFEECLUBNETWORK
LINK TO SITEPositively Coffee
LINK TO SITEICO-News From The Executive Director
DISCUSSION FORUM
KEY ISSUES: Producting Countries
VIDEOJust Coffee
PRESENTATIONEspresso Shots
COFFEECLUBNETWORK
COFFEECLUBNETWORK
COFFEECLUBNETWORK
COFFEECLUBNETWORK
HOW TO POST- click on add
- insert a title
- insert a description
- insert address (URL)
- save
ACCESS “HELP” IF NEEDEDCOFFEECLUBNETWORK
HELP
COFFEECLUBNETWORK
• surveys• widgets• videos• others
Institutions
Business
Themes
NameCityCountryNameCityCountry
NameCityCountry
COFFEECLUBNETWORK
COFFEECLUBNETWORK
HOW TO ENTER A COMMENT- click on existing topic
- click on reply
- enter a title
- enter content
- save
ACCESS “HELP” IF NEEDEDCOFFEECLUBNETWORK
•click on existing topic
COFFEECLUBNETWORK
• click on reply
COFFEECLUBNETWORK
- enter a title
- enter content
- saveCOFFEECLUBNETWORK
HOW TO ENTER A TOPIC- click on new topic
- enter a title
- enter content
- save
ACCESS “HELP” IF NEEDED,
COFFEECLUBNETWORK
•click on new topic
COFFEECLUBNETWORK
- enter a title
- enter content
- saveCOFFEECLUBNETWORK
description of the network
your profile
description ofa community
COFFEECLUBNETWORK
HELP
- FREQUENTLY ASKED QUESTIONS (FAQ)• main questions asked by users • respective answers
- ASSISTANCE• update yourself about the environment • interact with other users and managers
COFFEECLUBNETWORK
COFFEECLUB COMMUNITIES
DO YOU WANT TO BECOME THE MEDIATOR OF ONE OF THESE
COMMUNITIES?
COFFEE PROMOTION IDEAS
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- discuss coffee promotion issues- propose ideas- vote on new ideas
- provisional mediator: P&A- seeking permanent mediator
GROWERS & ORIGINS- growers’ space to discuss and exchange
experiences- meeting point for growers and associations /
cooperatives
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
CERTIFIED, ORGANIC AND OTHERS- certification issues- exchange experiences (consumers, certifiers,
consultants, growers…)
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
COFFEE RESEARCHERS’ FORUM- agronomy, technology, science, innovation-a place to exchange ideas and projects and to promote innovation
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
AROUND THE CUPPING TABLE- cuppers’ discussion forum-exchange information and meet cuppers around the coffee world
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
TRADING MATTERS- coffee trading, warehousing, financing, logistics- business opportunities- meet traders and coffees around the world
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
ROAST MASTERS- grinding and roasting techniques- blends- marketing strategies
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
THE ART OF ESPRESSO- for espresso lovers- techniques and innovation- blends and quality
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
HOT & COLD BEVERAGES- new ideas, ingredients and products- exchange experiences and give your opinion on
new products
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
BARISTA WORLD- baristas’ meeting point in the web- exchange experiences- job opportunities and competitions
- mediator: Edgard Bressani
PROMOTE YOUR COFFEE- the ideal marketing channel for everyone to show
their coffees, brands, etc- green, R&G, soluble…
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
MY FAVORITE COFFE- give your opinion- find the best brands and vote- help your peers and learn more about coffee
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
COFFEE & HEALTH- discussion forum- publish new findings- positively coffee site promotion / link
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
COFFEE & TRAVEL- coffee places to visit- exchange information about coffee spots- meet others who love travel… and coffee
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
COFFEE ART- create a virtual coffee art gallery- meet coffee artists around the world
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
COFFEE ADVERTISING- post videos, photos, billboards, etc. related to
the coffee world- publish your own coffee advertisement idea
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
COFFEE IMAGES- have a photo of your farm, cup, people, yourself,
anything about coffee?- this is the place to share it with the world
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
COFFEE MUSIC- is there anything better than a cup of coffee and
your favorite song?- what is your favorite music style?
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
MY COFFEE PLACE- where am I in the coffee world?- what is my favorite coffee space? - meet coffee lovers like you
- mediator: Mauricio Galindo International Coffee Organization (ICO)
WHAT IS THE ROLE OF THE MEDIATOR?
- invite members, your friends and start community- post topics, photos, videos, etc…- promote members’ interaction- support members in your community-manage your community, or else it won’t
grow and last- interact with other communities in the
network
HAVE FUN DOING YOUR JOB!
WHAT A MEDIATOR HAS TO KNOW?
- How to invite real life contacts to join CoffeeClub Network
- technical knowledge:• some HTML to link his community with
other networks and sites• some HTML to post videos, photos and
other widgets-most important: be open to learn how to
operate in a new environment
HAVE FUN DOING YOUR JOB!
WHY BECOME A MEDIATOR?
-meet coffee contacts and friends- interact with potential clients and partners- expand your network of contacts- enlarge your coffee knowledge
- promote yourself• your work• your company
- do business and make money
PROMOTE YOURSELF, YOUR IDEAS,YOUR COMPANY, YOUR BUSINESS...
CREATE YOUR OWN COMMUNITY
- communities available if you want to become a mediator- if you have a different idea and want to
discuss a different coffee related subject…- go ahead and create your own community- create your own coffee space• personal• private / professional• business / company• association• you name it
PROMOTE YOURSELF, YOUR IDEAS,YOUR COMPANY, YOUR BUSINESS...
www.coffeeclubnetwork.com
COFFEECLUBNETWORK
www.coffeeclubnetwork.com
THANK YOU!
COFFEECLUBNETWORK
