Presentation 02/05/16

CEOAndré Pereira

Goals: Bring the company's vision to lifeDevelop an efficient tech system to support baseline activityStrategic Tasks:Strategic plan Partnership relations

Tactical Tasks: Closure of exclusivity deals with laundriesTo create an innovative platform for baseline activities

CEOAndré Pereira

MarketingCatarina Roleta

C&Q Management

Ines Star

FinanceEduardo Luizi

LogisticsFelix Wagner

Goals: Uncover the needBrand awarenessBrand identity

Strategic Tasks:BM activitiesBrand’s messagePositioning

Tactical Tasks: Marketing ResearchTendenciesTPC

Goals: Optimizing customers’ experienceStrategic Tasks:Identifying customer’s needs, wishes and dreamsFollow up on issues and suggestionsTactical Tasks: Quality Man.Statistical Analysis

Goals: Yearly profit growth of 15%Reduce costs in a constant basisStrategic Tasks:New sourcesFirm’s assets Tactical Tasks: Credit and Cash ManReceipt of payments and funds

Goals: Dynamic logistics systemsConstantly smooth running business

Strategic Tasks:Ensure smooth operationsReliable on-time oper.

Tactical Tasks: Logistics Management, Operations Management

Value Chain

Finance & AccountingCustomer Support

Long-Term PlanningHuman Resources

Mar

ketin

g &

Sale

s

IT

(App

M

aint

.)Lo

gist

ics

Partn

er

Dev.

& M

aint

.

Support Activiti

es

Main Activities

Process Map - Individuals

Log In App

Choose Options

Choose Pick-Up

& Delivery

Time

Pick-Up Back Delivery

Instant automat

ed Payment

Order Received

Calculate eff.

route/driver/laundr

y

Pick-Up at

Customer

Delivery to

Laundry

Pick-Up at

Laundry

Customer Internal

Process Map - Companies

Log In App Define Time Pick-Up Back Delivery

Monthly Payment

Order Received

Calculate eff.

route/driver/laundr

y

Pick-Up at

Company

Delivery to

Laundry

Pick-Up at

Laundry

Company Internal

Key Partners Strategic Alliances with regional Laundry Services

Partnering up with existing laundry services in order to:

- pool resources to create more value for customers

- create mutually beneficial relationships

- reduce risk & uncertainty- reduce implementation costs- reduce expansion costs

Key Resources Smart & Efficient Logistics System

To succeed as an On-Demand Laundry Home Service we need to:

- create and maintain an appealing and convenient App

- create an efficient, constantly learning logistics system in order to ensure 100% reliability and on-time service

strong focus on IT!

Design & Ease of App Usage

New HypothesisH16: Facebook, YouTube, Instagram are the most used social networks by our target segmentH17: Our target segment goes to work by car

H19: We can ask for a minimum price of 1,2€ per piece

H18: Clients are willing to pay 1,6€ for a single piece

New Hypothesis

Facebook, YouTube, Instagram are the most used social media by our target segment

FB TWTR INSTA YOUT LINKEDIN LINKEDIN PULSE

G+ SNAP TUMBLR PINT

In which social media channels do you spend most of your time?

New Hypothesis

Our target segment goes to work by car when 30% of respondents answer positively

67%

17%

17%

How do you usually go to your workplace?

BycarPTFoot

New HypothesisClients are willing to pay 1,6€ for a single piece

We can ask for a minimum price of 1,2€ per piece

10% 23% 13%

98 Unique18.2% Conversation Rate

Facebook - 39Google.com - 14GoogleAds - 5

TEAM 2 AWESOME

THANK YOU