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Many organizations are using advocacy strategies to meet their missions. Just like any other work that foundations and nonprofits engage in, advocacy needs to be continually assessed, tweaked, and strengthened through a process of evaluation and learning. In this webinar with the National Committee for Responsive Philanthropy, Johanna Morariu and Will Fenn shared the nine steps of advocacy evaluation. The webinar is based on Innovation Network's report titled "Pathfinder: A Practical Guide to Advocacy Evaluation." The webinar took place on Wednesday, June 26, 2013. Innovation Network is a nonprofit evaluation, research, and consulting firm. We provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. To learn more, visit www.innonet.org.
Citation preview
Innovation Network’s Pathfinder Series9 Advocacy
Steps to
Evaluation
@InnoNet_Eval @NCRP@j_morariu @wtfenn
#AdvocacyEval
Let’s Connect
www.innonet.org | Slide 2 | @InnoNet_Eval
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Chat with Us
Q &A
facebook.com/NCRPcommunity
Technical Issues?
www.innonet.org | Slide 4 | @InnoNet_Eval
PresentersJohanna MorariuDirector, Innovation [email protected]@j_morariu
Will FennAssociate, Innovation [email protected]@wtfenn
Lisa RanghelliDirector of the Grantmaking for Community Impact Project, [email protected]@NCRP
Webinar Agenda
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1 Pathfinder: 9 Steps to Advocacy Evaluation Innovation Network
2 Real Results ReportNCRP
3 Resources
4 Q&A
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Pathfinder Series
Advocacy
Funder’sperspective
evaluation
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Steps to Advocacy Evaluation
Evaluation PurposeRoles & ResponsibilitiesTheory of ChangeWhat to MeasureMethodology & Data CollectionAnalysis, Reflection, & Data UseCommunications & ReportingGrantmaking Decisions
9
Checking the Big Picture
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Evaluation Purpose1
Why are you conducting the evaluation?
Who is the audience?
What will the evaluation look at?
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Roles & Responsibilities2
What is your role?
What is the grantee’s role?
Who will be the evaluator?
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Theory of Change3
What are your goals?
How do those goals align?
What are your grantee’s goals?
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What to Measure4
Which external changes will the evaluation measure?
What is the evaluation timeline?
Which internal changes will the evaluation measure?
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Methodology & Data Collection5
Which evaluation methodology is a fit?
Which data collection approaches are a fit?
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Analysis, Reflection, & Data Use6
How often should the data be analyzed?
Who should look at the data?
How should data be shared?
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Communications & Reporting7
Who should be kept in the loop?
How can learning be supported?
How often should there be communication or reporting?
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Grantmaking Decisions8
Should you offer multi-year grants?
Should you offer general operating support?
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Checking the Big Picture9
Do the decisions for steps 1 – 8 fit together?
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Resourceswww.innonet.org/resources
Pathfinder
advocacy evaluation
The State of Evaluation Projectwww.stateofevaluation.org
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Question
Answer&
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Learn More and Connect
innonet.orgncrp.org
@Innonet_Eval@NCRP
facebook.com/innovation.networkfacebook.com/NCRPcommunity
youtube.com/InnoNetEvalyoutube.com/NCRP620
www.innonet.org | Slide 21 | @InnoNet_Eval
Philanthropy’s Promise