IMS Noida

DIGITAL MARKETING

STRATEGY &

PROPOSAL FOR IMS

NOIDA

• Client Brief

• Digital Landscape

• Market Analysis

• Competitive Analysis

• Suggested Working Areas

• Marketing Plan & Deliverables

AGENDA

Client Brief – IMS Noida

Here we can divide the brief into two parts:

A) Mobile Application:

The key objective of the Mobile Application is to:

Increase the engagement level with prospects.

Easy access to college information & features.

Hassel free notification to segmented category users.

Instant support and response to prospective query.

Better interaction and less internal process.

Building brand value.

Client Brief – IMS Noida

B) Digital Promotion of PGDM Entrepreneurship Program:

The key objective of the Digital Marketing is to:

Making people aware about specific program.

Generating more quality leads for specific program.

Winning the trust of prospects.

Targeting entrepreneurial mindset prospects.

Marketing the brand name.

What are these

terms???

Understanding the Digital

landscape

Landing

Pages

A landing page as

being a standalone

web page distinct from

your main website that

has been designed for

a single focused

objective.

What is a Landing Page

Why Should I Use Landing Page:

Hi, Welcome to IMS

Noida.

Or

Course Details for

Entrepreneurship

PGDM.

*no data capture

Download Full Info Now

Or

Why Naukri.. Be Your Boss

Or

Get list of Top MBA Colleges.

*data captured.

Home Page Landing Page

Should I really Invest on It..?

In Sum Landing Pages Can Help You

In-

Reducing Back Bouncing Rate.

To Increase your over all ROI by 3 to 25%.

To Getting most out of your traffic generation

investment.

To getting more leads.

To give proper message match to your Ad’s.

Ad Words:

Instant

Results.

Cost

effective.

Rapid

changes can

be done.

PPC Model.

Display Ad’s :

Largest affiliate network of the world.

Include approximately all brand commercial website.

Ad posting as per user online behavior by using cookies.

Highly profitable.

Enhance Brand value exceptionally.

Social Media:

Face Book:

Following features of facebook can be used

for basic promotional activities:

Posts: a) Generic b) Paid

Group

Apps

Polls

Events

Sponsored Ads

Page

Profile

Group

Paid Display

Ad’s

Paid Video Ad’s

Linked In

Video channel

management.

You tube

Paid Promotions

Paid Promotions

Content Marketing:

Writing Blogs on same domain.

Making new blogs.

White Papers.

Informative videos.

Mailers.

Highest ROI.

Video Marketing

What Market is

Saying..???

Market Analysis of Target

segment

Mob v/s Desktop

User behavior and used device are dramatically changed in last few years.

Number mobile internet user has been supersede the desktop users.

What our prospect do online..

64 % Gen Y, go online for job related searches.

72 % Gen Y, go online for watching videos.

67 % Gen Y, use social networking sites.

What they like to do…

96 % Gen Y, use internet for checking mails.

76 % Gen Y, go online and watch news.

92% Gen Y, use search engine to find information.

Where they hang out…

Face-book

& You-Tube

are the most

famous

social

mediums

among all

age group.

What

competitor's

are

doing…???

Competitors Analysis

Competitor's Analysis: AMITY

University

Web Presence:

Neat & clean layout.

Easy Navigation.

Call to action present

on each page

Mobile friendly site.

Mobile presence: AMITY University

Mobile application &

Mobile site both are present.

Mob application designed for:

a) Guest- For promotional use

b) Registered users: For use in within

the campus.

Mobile application for enhancing

process not present.

Social presence: AMITY University

5,00,000 + Likes

91,000 + Comments

Content quality bad.

400+ Subscribers.

5000+ viewed

videos.

Video Ad’s not

present.

Social Presence: AMITY University

7000+ Follower.

Very basic level page.

No user engagement.

7000+ Follower.

Very basic level page.

No user engagement.

Let’s Make it

Happen..!!!

Suggested Working Areas

Suggested working areas:

Website Revamp.

Mobile Presence.

Landing Pages.

Ad’ Sense.

Social Presence.

Ad words.

Content Marketing.

Website Revamp:

1. No proper alignment and spacing between tabs, looks not god.

2. No call to action on main banner.

3. a) Very untidy info area.

b) Contact information not

getting highlighted.

Website Revamp:

1. This area Should

be highlighted.

2. Nothing is

clean, fonts are

irregular, very

massive layout.

3. Scroll bar not

working, alignmen

t very bad.

1. a) Footer is again contains the items which are should not be there.

b) Image Quality is very bad.

2. a) Footer is unmanaged

b) Blank space on RHS.

c) Site Map not

Website Revamp:

Website Revamp: In Sum

Website presence is not up to the mark as per industry standards.

Bad web presence destroying brand image.

Non attractive layout increasing the bounce back ratio.

Massive layout not able to communicate the proper information.

Non responsive layout leading to loss of 100% mobile internet users prospective.

A Tidy, Informative, responsive designed with call to action on all pages is highly Recommended.

Mobile Presence:

A mobile application for

promotional, Parental

satisfaction, In Campus

purpose is recommended at

first stage.

Only a Basic Mob. App is

recommended in 1st phase:

About IMS Noida

Applications & Admission Prospectus download.

Programs Offered.

Session plan:

Fees:

Notice Board:

News and Events

Maps and Directions for Amity Campuses

Courses and Timetable:

Polls and Quizzes:

Alerts.

Social sharing.

Photos & Videos.

Mobile application may contained:

Suggested working areas cont..

Landing Page: 1.Neat and appealing landing pages need on

highest priority for data capturing. 2. Continuous A/B testing will also be recommended

for best results.

Display Ad’s: 1. An Ample amount of budget will be recommended for Ad sense as this medium can increase the ROI Dramatically. 2. Highly Appealing Creative should be developed for enhancing brand value and better CTR.

Suggested working areas cont..

Ad word: Highly recommended, most relevant leads will be generated from here.

Social Presence

Facebook: 1. First some paid like will recommended for getting started in a decent pose.2. Complete Account management with high quality post and other activities critically recommended for better user engagement.2. Paid ad’s will be a Add on.

Suggested working areas cont..

YouTube:1. Channel Management & Video marketing will

highly recommended for getting better user engagement and

building trust.2. Paid Ad’s will a Ad on.

Linked In: 1. Profile & Page development will be recommended.2. Paid ad’s can be target the Guardian of prospectuses.

Google+: Only Profile development needed.

Twitter: Only Profile development and once in a week updating needed.

So what the

plan..??

Marketing Plan & Deliverables

Plan & Deliverables

Plan & Deliverables In Sum:

5th Day of Campaign:1. Landing Pages will launched.2. Text Ad's will start running on google.3. Email Blast will be started.4. Linked profile will ready showcase.

10th Day of Campaign:1. Multiple text Ad's on google will start hitting market.2. Display Ad's will be start booming on google network 3. Google+ Profile will ready showcase.

Plan & Deliverables In Sum:

15th Day of Campaign:1. In domain blog will be completed and promotion will be started.2. Testing of landing pages will be started.3. Facebook like & content improvement will be done.4. Facebook Paid Ad's and Account Management will be started.

30th Day of Campaign:1. New website of IMS Noida will be launched. 2. White paper will be made & promotion will be started.3. twitter Page will be Managed with good followers number.

Plan & Deliverables In Sum:

45th Day of Campaign:

1. Mobile application of IMS Noida will be launched.

2. Promotions of Mobile App. will be started.

3. Two more off domain blogs will be launched.

4. SEO of blogs will be started.

5. First video e-mail blast will be initiated.

6. Promotion on Youtube will be started intensively.

Continuous Deliverables

Success will be on and on…

1. Landing Page tastings and optimization.

2. Multiple text & display ad’s.

3. Blog writing, promotion and SEO.

4. Display & Video mailers creative and blasts.

5. Facebook, Youtube Promotions.

6. Google+, Linked in, twitter basic account

management.

Looking only for PGDM

Entrepreneurship Program

In that case you just need:

Landing Pages.

Ad words text Ad’s on google SERP.

Banner/Flash Ad’s on google networks.

Video mailers.

Add ones:1. Sponsored Ad’s on facebook.2. Paid Ad’s on Linked In.3. Display/Flash Ad’s on Relative Portals.

Commercial

Commercials:

Sr. no. Services Tentative Price Range

1 Website Revamp

2 Mobile Application Development

3 Mobile Application Promotions

4 Landing Page Development

5 Ad' word management

6 Ad Sense Creative Development

7 Ad Sense Management

8 Same Domain Blog Development

9 Other Domain Blog Development

10 White Paper Writing

11 Mailer's Creative Development

Commercials:

Sr. no. Services Tentative Price Range

12 Email Blasts

13 Facebook Purchase like

14 Facebook Account Management

15 Facebook Paid Ad's

16 YouTube Creative Development.

17 YouTube Channel Management.

18 YouTube Paid Ad's

19 Twitter Purchased follower's.

20 Linked IN paid Ad's.

21 Google+, LinkedIn, Twitter profile Development.

22 Google+, LinkedIn, Twitter once a week updation.

Technology and Creative solutions by

me:

Vikas Sharma

+918800129127

er.vikasvashistha@gmail.com

Contacts

Thank you