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A cup of coffee worth 10 dollars
GENERAL DIRECTOR, SHIN NAGAMURASeesaa Vietnam
is what we are going to sell!
PROFILE
LOCATIONSTOKYO OFFICE 7th Floor, Shibuya Konno Bldg., 3-‐‑‒3-‐‑‒1 Shibuya Shibuya-‐‑‒ward, Tokyo, Japan
KYOTO OFFICE #206, 2nd Floor, KRP 6th, Awatacho, Chudouji, Shimogyouku, Kyoto city, Kyoto
FOUNDED October, 2003FUNDING 15.1 million JPY CEO KENSAKU FUJIWARA
BUSINESS AREAS Development and licensing of blog systems Smartphone application planning & development Operation of owned media
PROFILE
ADDRESSHANOI OFFICE 12F, Viet A Building, Duy Tan Street, Cau Giay District
FOUNDED October, 2013FUNDING 50,000USDCEO SHIN NAGAMURA
BUSINESS AREA Smartphone application planning & development
A cup of coffee worth 10 dollarsis what we are going to sell!
A cup of coffee worth 10 dollars is what we are going to sell!
Price of a cup of coffee: 20,000 VND
Café in Vietnam
A cup of coffee worth 10 dollars is what we are going to sell!
Price of a cup of coffee: 200,000 VND
Intercontinental Hanoi Westlake Hotel
Café in Vietnam
A cup of coffee worth 10 dollars is what we are going to sell!
『Cho anh 1 cà phê đá, 1 cà phê nóng và 2 coca! Cho anh gạt tàn nữa. ...À, anh gọi 1 coca thôi nha, còn 1 coca chuyển sang nước trái cây xoài.』
A cup of coffee worth 10 dollars is what we are going to sell!
• For some reason, two iced coffee was served.• Two mango juices were served instead of cola.• No ash tray was served.
『Cho anh 1 cà phê đá, 1 cà phê nóng và 2 coca! Cho anh gạt tàn nữa. ...À, anh gọi 1 coca thôi nha, còn 1 coca chuyển sang nước trái cây xoài.』
Intercontinental Hanoi Westlake Hotelʼ’s Café
A cup of coffee worth 10 dollars is what we are going to sell!
『Cho anh 1 cà phê đá, 1 cà phê nóng và 2 coca! Cho anh gạt tàn nữa. ...À, anh gọi 1 coca thôi nha, còn 1 coca chuyển sang nước trái cây xoài.』
A cup of coffee worth 10 dollars is what we are going to sell!
• Waiter took a memo while listening to the order, and confirmed before finishing.
• Everything was brought to the table as ordered.
• Ash tray was already on the table when we sat down.
『Cho anh 1 cà phê đá, 1 cà phê nóng và 2 coca! Cho anh gạt tàn nữa. ...À, anh gọi 1 coca thôi nha, còn 1 coca chuyển sang nước trái cây xoài.』
Differences between the two café
A cup of coffee worth 10 dollars is what we are going to sell!
Question: Why were there differences between the two?
１. Confirmed before finishing taking order ２. Took a memo while taking order
Both are completely correct.But, there are more important things to note here.
A cup of coffee worth 10 dollars is what we are going to sell!
Question: Why were there differences between the two?
１. Confirmed before finishing taking order ２. Took a memo while taking order
Both are completely correct.But, there are more important things to note here.
Target customers are different
A cup of coffee worth 10 dollars is what we are going to sell!
Ordinary café in Vietnam -‐‑‒> Vietnamese
• They do not care if their order was mistaken.
• It is not a problem if they can bring correct order later.
A cup of coffee worth 10 dollars is what we are going to sell!
Intercontinental Hotel -‐‑‒> Foreigners
• They care about mistaken orders.• Time spent to correct the order and wait for a new one is waist of time.
• They do not come back to café where they make mistakes.
A cup of coffee worth 10 dollars is what we are going to sell!
Coffee that worth 200,000 VND includes…
• Service that fit to customerʼ’s culture and custom.
A cup of coffee worth 10 dollars is what we are going to sell!
To sell 20,000 VND coffee in 200,000 VND…
• Understand customerʼ’s culture and custom and adjust accordingly.
What nationalitiesare your companyʼ’s clients?
Japan is.....
A cup of coffee worth 10 dollars is what we are going to sell!
3,956kmJAPAN <–> VIETNAM
A cup of coffee worth 10 dollars is what we are going to sell!
Japanese clients are…
• Strict with schedule.• Detail-‐‑‒oriented.• Minor mistakes lose trust.
A cup of coffee worth 10 dollars is what we are going to sell!
• Stick with a schedule.• Focus on small details.• Eliminate errors• Confirm everything.• Take a memo.
A cup of coffee worth 10 dollars is what we are going to sell!
Adds more value to the product
Generates greater profit
• Stick with a schedule.• Focus on small details.• Eliminate errors• Confirm everything.• Take a memo.
In order to grow as an individual and as a company, do business by
putting yourself in the mind of the customer and think about their
culture and custom.
Thank you
