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Andy Hobsbawn of Evrything delivers an address on the promising world where we can connect to and learn from all our devices. Behold, the 'internet of things.'
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@ConnectEvrythng © Evrythng Limited | 2012
Andy Hobsbawm @ConnectEvrythng
A FACEBOOK FOR THINGS Turning physical products into digital
informaCon services
@ConnectEvrythng © Evrythng Limited | 2012
TUESDAY, AUGUST 10, 2010
@ConnectEvrythng © Evrythng Limited | 2012
@ConnectEvrythng © Evrythng Limited | 2012
M2M!
@ConnectEvrythng © Evrythng Limited | 2012
The Web of things
@ConnectEvrythng © Evrythng Limited | 2012
The Web of things
@ConnectEvrythng © Evrythng Limited | 2012
The Web of things
@ConnectEvrythng © Evrythng Limited | 2012
PEOPLE + THINGS!
@ConnectEvrythng © Evrythng Limited | 2012
Web of Things + Smartphones
Together, it gets really interesDng…
1 + 1 = 3
@ConnectEvrythng © Evrythng Limited | 2012
People + Things
@ConnectEvrythng © Evrythng Limited | 2012
Real objects part of the real-‐Cme web
You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them.
“ ”
Source: Bruce Sterling, ‘Shaping Things’
@ConnectEvrythng © Evrythng Limited | 2012
The future is here
@ConnectEvrythng © Evrythng Limited | 2012
A Facebook for things
An Ac)ve Digital Iden)ty profile for every thing.
Think of a Facebook for things − individual things with unique digital profiles, like we have, to update, share and add to…
a Facebook for things
@ConnectEvrythng © Evrythng Limited | 2012
@ConnectEvrythng © Evrythng Limited | 2012 Photo credit: Feliciano Guimarães
@ConnectEvrythng © Evrythng Limited | 2012
ConnecCng people + products
• Accessories, Consumers
Producers
• How to connect the things I care about into my social graph?
• How to easily find digital content, community advice and services linked to my product?
• How to share content from or linked to my product?
• How to connect product and customer experience?
• How link a product with own & 3rd party digital services?
• How to connect products through the supply chain to end customers?
@ConnectEvrythng © Evrythng Limited | 2012
“Product RelaConship Management”
Augmented, social product experiences
Consumer relaConships based on a product
• ‘Check-‐in’ to your products
• Connect with your social graph • Access value-‐add services,
funcConality, proposiCons
• Direct customer interacCon
• Customer informaCon & analyCcs • Digital services innovaCon & ops
integraCon
@ConnectEvrythng © Evrythng Limited | 2012
AcCve Digital IdenCCes @ the office
Office desks and chairs with Ac)ve Digital Iden))es can augment the physical office experience with digital services
E.g. phone preferences and personal voicemail
acCvated, heaCng adjusted, documents and video-‐conferencing a^endees called up for the meeCng.
Could automaCcally enter acCviCes into Cmesheets,
and provide overall infrastructure usage data to faciliCes managers (incl. energy, lighCng, etc)
Checking into a desk or chair makes it smart,
knowing who’s using it and automaCcally configuring meeCng room preferences
to that individual
@ConnectEvrythng © Evrythng Limited | 2012
NOT generic
@ConnectEvrythng © Evrythng Limited | 2012
Unique idenCty = unique relaConships
@ConnectEvrythng © Evrythng Limited | 2012
more to this productthan meets the eye!
The consumer proposiCon
@ConnectEvrythng © Evrythng Limited | 2012
Augmented product experience
Getting the most out of the things you own and use#
The consumer proposiCon
@ConnectEvrythng © Evrythng Limited | 2012
The marketer proposiCon
Everyone is unique, and now so are their products
Unique ID turns products into owned digital media
Enabling personalisaDon
Triggered at the right moment
Powered by real-‐Dme, social data
Each interacCon creates richer layers of data and more targeted communicaCons
MulDple apps (e.g. anC-‐counterfeit), single ID
@ConnectEvrythng © Evrythng Limited | 2012
Every Thing Connected
Pugng things on the Web and managing how they interact with each other and other people
An apps / services ecosystem driven by connected things using ADI profiles
@ConnectEvrythng © Evrythng Limited | 2012
The future?
If you thought there was a lot of communicaDon on the internet today…
Just wait unDl all the things start talking