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A key part of the environmental scans we conduct for organisations and industries, and the research analysis that we are commissioned to conduct involves identifying and tracking emerging trends. Here we’ve compiled the Top 6 Trends which will have an impact as we approach 2020. It’s no longer enough to just observe the changing times, business leaders have to understand the shifts and be prepared ahead of times to respond to the changes. McCrindle Research: Know the Times www.mccrindle.com.au
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Mark McCrindle, Social Researcher, McCrindle Research.
54% NET OVERSEAS
MIGRATION
172,500 46%
NATURAL
INCREASE
147,100
AUSTRALIA HAS
AUSTRALIA HAS
300,000
300,000
121,000
AUSTRALIA HAS
300,000
121,000
150,000
AUSTRALIA HAS
THE MOST ASKED
QUESTIONS ON GOOGLE
What is Gangnam style?
Why is my internet so slow?
When is Fathers’ Day?
Where is Chuck Norris?
Who is Gossip girl?
Accelerating Timeline
1956
TV in Australia
13 years to reach
50 million
1991
WWW launched
4 years to reach
50 million
2006
Facebook opens
12 months to reach
50 million
2013
Gangnam Style
Youtube video
Every 9 days
50 million
4,000,000,000 views/day
1,000,000,000 accounts
60 hrs uploaded/minute
400,000,000 tweets/day
4,700,000,000 searches/day
200+ social media sites
1,400,000 apps ios/Android
+
+
COGNITIVE
EMOTIVE
AGREE-ERS
SEEKERS
- -
HECKLERS
EMBRACERS
SESSION SUMMARY