Upload
jan-wilhelm
View
144
Download
2
Embed Size (px)
Citation preview
IT-Consultingwww.jan-wilhelm.de
Jan Wilhelm
Start-up Challenge 2016
A small story about
learning &
scaling…
The StoryOnce upon a time, there was a father that had two sons. When his sons were grown up, he split his heritage equally across them.
Both decided to form a farming business…
Buys two estates and invests in machines for growing potatoes and sun flowers
Starts building a shop in his barn to sell the goods that he is growing right away from his farm
After the first year the brothers met…
Has started working as an employee for an experienced farmer
He buys potato's and re-sells them on the weekly farmer’s market during the weekends - however with a very small margin
Jack John
In the second Year… Is leasing a small estate, rents a
tractor and starts his own farm Grows first potatoes and sells them
on the farmer’s marked He hires his first 2 employees that
work very closely with him in his day to day business
Jack
Hires 3 employees to run his shop, 6 more to operate his potato and sun flower fields
Starts marketing for his shop on local print media
John
Starts to grow carrots, as some of his customers requested them
For this he splits his sun flower field, never the less, he only was able to sell half of his output
Starts to train his employees with external farming and sales consultants to optimize his business
And after the third year…
Is leasing multiple estates and rents multiple tractors
He grows a large amount of potatoes and sells them on markets surrounding his hometown
Has grown an experienced team that helps him to runs his business
Jack John
What’s the difference between Jack & John’s strategy?
Be aware if your business is running in a learning or in a
scaling phase
By doing things that don’t scale, you can already learn what it takes to produce your product (or how it should work) and what it takes to delight your customers
On small scale you can easier build the role model of your business You can identify the bits and peaces that need to scale Having the capacity to training a small team, will help you big times
later
If you have a proven role model, scaling can be better planned If you have a proven business model, growing your sales to new
markets isn’t that difficult If you have an experienced and well-rehearsed core team, scaling will
be under much better control
What’s experience do you have from learning & scaling?
THX!