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Presentation from the ERE Expo 2011 Fall, presented by Diane Borhani.
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Relationship Recruiting Deloitte’s Journey
September 2011
Diane Borhani, National Director of Campus Recruiting
© 2010 Deloitte Global Services Limited 2
Overview
• Where We Started
• Our Journey
• Where We Are Today
• Ongoing evolution
• Key take-aways
• Q&A
3
Where We Started
© 2010 Deloitte Global Services Limited 4
• Meeting hiring goals
• Established campus recruiting organization
• Passionate practitioners involved in recruiting efforts
2006
Transactional Recruiting
• Lacked compelling campus strategy
• Fragmented go to market approach
• Minimal accountability to overall organization
• No consistent performance measurements across teams
• Inconsistent approach to university partnership
5
Our Journey
© 2010 Deloitte Global Services Limited
2006
Organizational Change
Getting the vision in place and action plan moving…
ü Engaged key stakeholders
ü Created business case to support desired change (benefits and risks if we did NOT change)
ü Develop strategy document with roadmap to desired end state
ü Established detailed project plan with clear roles and responsibilities
ü Developed and distributed toolkits to enable the effort
ü Addressed critical success factors and potential obstacles
© 2010 Deloitte Global Services Limited
2006
Organizational Change It all started with a picture.
Partners, Campus Champions and Recruiters
Universities
Desired Graduates
Intellectual Capital
Diversity Outreach
Enhanced Brand
Shared Facilities
Aligned Curriculum
UNIVERSITY RELATIONS
High School Outreach
Foundation
Faculty
University Recruiting
Learning & Development
Marketing / PR
Research / Case Studies
Diversity
© 2010 Deloitte Global Services Limited
• School roster refinement
• “One Deloitte” • ATS improvement • Diversity / WIN
2006
“What gets measured gets done.”
Organizational Change
Take the Lead
2009
Build the Foundation
2007
Improve the Infrastructure
2008 “Where the
Best Choose to Be”
2010
• Continued eval of school roster
• Operational Excellence
• Further university relations
• Broaden marketing
• Capture ROI • Selection tools • New programs • Take relationships
to “new level” • External image
development
• Sustain improvements
• New programs with Gen Y focus
• Explore broader partnership possibilities
© 2010 Deloitte Global Services Limited
2006
Organizational Change Partnership with the business.
Identifying and on-boarding campus champions…
Fall/Winter
• Make introductions to key faculty, deans, Career Services, student groups, etc.
• Information sessions
• Career Fairs
• On-Campus interviews for FT hires
• Sell events on and off campus
Winter/Spring
• Additional meetings to identify further partnership opportunities with key contacts
• Intern recruiting takes place
• Events with student groups
• Pursue guest lecturer opportunities
• Additional informational sessions to targeted audience
10
Where We Are Today
© 2010 Deloitte Global Services Limited 11
2006
2011
Relationship Recruiting
• Meeting hiring goals despite increased competition
• Enhanced campus recruiting organization
• Passionate practitioners engaged in recruiting and relationship efforts
• One consistent, compelling campus recruiting strategy
• Firm leader sponsorship
• Consistent goals and performance measures
• Resources and structure to enable university partnerships
• Established processes and systems
© 2010 Deloitte Global Services Limited 12
2006
2011
Presence on Campus
Relationship Building
• Administration and Faculty Meetings
• Student Group Events
• Coffee Chats
• Mentorship programs
• Student office visits
Identification & Selection of Talent
• Career Fair
• Information session
• Resume review
• Diversity events
• Interviews
• Sell events
Branding & Reputation
• Case Workshops
• Case Competition
• Classroom Presence Opportunities
• Curriculum development
• Conference speakers/ sponsorship
© 2010 Deloitte Global Services Limited 13
2006
2011
Early ID Programs
Virtual Team Challenge
Alternative Spring Break
Leadership Conferences
Immersion Program
Internship Programs
© 2010 Deloitte Global Services Limited
2006
2011
University Relations
University Relations Center of Excellence
Academic industry insights
University Briefing Books
Best Practice
knowledge sharing
University Service
Assessments
Primary Impact • Institutions • Faculty • Students
Secondary Impact Deloitte’s Clients
Risk & Regulatory
Retired Partners & Principals
Communications
Talent Development Deloitte
University
Deloitte Research
Diversity & Inclusion
Women’s Initiative
Community Involvement
Deloitte Technical Leaders
Deloitte Foundation
Partner Matters
PPDs
Talent Acquisition
Alumni Relations
Client Service &
Opportunity
US Personnel
15
The Evolution Continues
© 2010 Deloitte Global Services Limited 16
What’s next?
2006
2011
Beyond
• Continue to expand relationships on campus with students and faculty
Evolution of Communications
Process Refinement
Continued Focus on
Relationships
• Mobile strategy • Paperless recruiting
• Refinement of our selection methodology • Continue to streamline processes
© 2010 Deloitte Global Services Limited
Keys to Success
© 2010 Deloitte Global Services Limited 18
Top 5 Keys to Success…
1. Engage your key stakeholders from the beginning
2. Align people that are passionate to the effort
3. Present a compelling business case
4. Have a well established implementation plan
5. Develop a clear communication plan