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Making the world a prettier place, one nail at a time… It’s just a moment in time – one hand reaching out and taking another to introduce a touch of fabulosity. It’s a connection – the beginning of an introduction to a new life. It’s a journey to find and express one’s inner-nail-art-goddess. Everything we do honors that connection – from our commitment to the highest quality materials that go into making our products, to the countless hours spent developing designs loved by our customers across the globe, to the way we interact with and build relationships with our customers, communities, and resellers. From our humble beginnings to our current global expansion, in every place that we’ve been, and every place we go, we’ve tried to make the world a prettier place one nail at a time. About Us

About MoYou Nails - A Brief History & Company Outlook

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Making the world a prettier place, one nail at a time… It’s just a moment in time – one hand reaching out and taking another to introduce a touch of fabulosity. It’s a connection – the beginning of an introduction to a new life. It’s a journey to find and express one’s inner-nail-art-goddess.

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Page 1: About MoYou Nails - A Brief History & Company Outlook

Making the world a prettier place, one nail at a time…It’s just a moment in time – one hand reaching out and takinganother to introduce a touch of fabulosity.

It’s a connection – the beginning of anintroduction to a new life. It’s a journey to findand express one’s inner-nail-art-goddess.

Everything we do honors that connection – fromour commitment to the highest quality materialsthat go into making our products, to thecountless hours spent developing designs lovedby our customers across the globe, to the waywe interact with and build relationships with ourcustomers, communities, and resellers.

From our humble beginnings to our current global expansion, in every place thatwe’ve been, and every place we go, we’ve tried to make the world a prettier placeone nail at a time.

About Us

Page 2: About MoYou Nails - A Brief History & Company Outlook

ProfileAt MoYou Nails, our love for fashion and nail art drives who weare and what we do - every second of every day.

Celebrated by many style conscious and trend-savvy nail art mavens, MoYouNails has quickly become the source for the most current nail art trends anddesigns at the greatest value. MoYou Nails is growing quickly, featuring newand exciting retail environments, a global presence that currently spansmultiple continents, and a constant flow of fun and creative designs andaccessories that appeal to even the most discriminating of fashionistas.

“We aren’t the first kids on the block, and we certainlydidn’t invent nail art, but we have perfected it.”Moshe Atkins, Managing Partner, MoYou USA

The MoYou Nails brands & product line complement each other in a unique way that truly appeals tomultiple market segments and the breadth of the entire female demographic. As our premier brand,MoYou Nails consists of a line of kits that cover the children’s market, the coveted 18-34 year olddemographic, true salon professionals and everything in between. In addition to our recognizablebrand image, we provide private labeling services for many chains throughout the world. Privatelylabeled under the “Luvely” brand for Hamley’s, the oldest and largest toy shop in the world, ourPrincess Set is one of the top selling girls toys in Europe.

Page 3: About MoYou Nails - A Brief History & Company Outlook

The MoYou Nails GroupFrom a single owner-operated location in London to aglobal brand that spans three continents and ninedifferent countries… Comprised of multi-operational units with

manufacturing facilities and satellite offices aroundthe world, MoYou Nails is an amalgamation ofsuccess stories. Working separately with acombined focus and common goal, we possess thefacilities, knowledge and experience to deliver qualityproducts at competitive wholesale rates to resellerseverywhere. Our track record speaks for itself.

MoYou Nails sets are retailed at the finest malls,department stores, salons, and retail locationsthroughout the UK, South Africa, Italy, Israel, Norway,Sweden, Canada, and the United States. We attendhundreds of fashion and beauty shows across theglobe each year.

We're Everywhere

Page 4: About MoYou Nails - A Brief History & Company Outlook

MoYou USAHeadquartered in sunny Las Vegas, NV – MoYou USA is wellpoised to service the entire North American market. Startingoff with one retail location in Las Vegas, we took our time toadjust and perfect the product and brand image for entranceinto the monstrous, yet often finicky American market. In ashort time, we have expanded our reach to encompassoperations throughout malls, department stores and retailchains across the US as well as Canada.

...embracing some of the most talented sales,marketing, training, customer service andlogistics professionals in the business meansthat no one – from our valued customers to ourdistributors and resellers – ever have toworry about having their needs met. We keepthings simple, lean, and fast. We apply thisapproach in everything we do.

Corporate offices and anamazing staff...

Delivery & Fulfillment

Page 5: About MoYou Nails - A Brief History & Company Outlook

No matter whether you are a single businessowner-operator or represent a chain of big boxstores, we want to engage you in a long lastingrelationship. Our brand strategy and corporateatmosphere enable us to do just that because itallows us to tackle opportunities from severalperspectives, as both a mass and niche player,always providing distinct and relevant productscombined with the utmost in support for all thosewith which we do business.

With a goal to bring MoYou Nails to all retailers all over North America, our growth plan envisions aslow and steady expansion over the next three years to ensure solid market penetration withoutsacrificing on the customer-centric experience that sets us apart from others in the industry.

3,000 Feet of Dedicated WarehouseSpace Servicing Your Needs...

"We work the same with each of our clients,from single location owner­operators to largeretail chains, all of our clients are a priority."

Nir Algazy, Managing Partner at MoYou USA

Page 6: About MoYou Nails - A Brief History & Company Outlook

GUIDINGPRINCIPLES

Success calls for focus and dedication. This is why we holdseveral Guiding Principles dear to our hearts. They keep uson track and remind us of what is important.

We are committed to continuouslystrengthening our brand and productsto improve our competitive advantage.

We are consumer-focused and therefore wecontinuously improve the quality, look, feel andimage of our products and our organizationalstructures to match and exceed both consumerand distribution partner expectations.

We are the creative and quality leaders in ourindustry and we constantly seek to provideunmatched products to our end consumersthat ensure our distribution partners andresellers achieve peak performance with everyproduct we bring to market.

We are dedicated to consistentlydelivering outstanding financialresults for our distribution partnersand resellers.

We are a global organization thatembraces creativity and diversity, andis socially and environmentallyresponsible.