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Accelerate Your Next AEM Project
MAXIMIZING YOUR TIME & INVESTMENT WHEN ADDING A SECOND DOMAIN
JOHN JONES, SAS • MARK KELLEY, ICI DIGITAL
ACCELERATE YOUR
NEXT AEM PROJECT SAS & JMP Landscape
• SAS: $3B business analytics software firm
• SAS has adopted AEM as enterprise WCM
• SAS.com implemented AEM (Launch January 2014)
• JMP is a product and brand within SAS
• JMP is a customer of SAS IT team
• JMP.com needs to implement AEM
ACCELERATE YOUR
NEXT AEM PROJECT SAS & JMP Goals / Requirements
• Maximize investment in AEM
• Leverage existing AEM infrastructure and work product
• Re-use as much of existing design as possible
• Not interrupt SAS.com team velocity
• Meet budget, time, and resource constraints of JMP
• Launch JMP.com ahead of JMP 12 product launch
ACCELERATE YOUR
NEXT AEM PROJECT Eight Key Accelerators for JMP.com AEM Implementation
1. Clearly define your strategy for another domain
2. Reuse, refactor, then build new
3. Develop appropriate team structure between old and new
4. Maximize knowledge share
5. Change your business processes
6. Think creatively about business needs
7. Don’t skimp on quality
8. Enroll authors early in the process
ACCELERATOR 1 Clearly Define Your Strategy
• Inventory applications, integrations, processes
• Three-week strategy phase critical to JMP success
• Technical, functional, and process perspectives
• Assessed current state, defined requirements,
mitigated risk, and created the reuse and
implementation strategy
Teams Involved
JMP Marketing
JMP Online Team
SAS Digital Marketing
SAS IT / AEM SMEs
iCiDIGITAL AEM Consultants
ACCELERATOR 2 Reuse, Refactor, Then Build New
• Reduce development time and energy by
eliminating redundancy
• Reduce overall development costs through
reuse and refactoring
• Spend budget on new functionality
25%
19%56%
AEM Components
Reuse
Refactor
Build
ACCELERATOR 3 Create Appropriate Team Structure Between Old and New
• SAS.com team already had velocity with AEM
• JMP.com considered a parallel vs. combined team
approach with SAS.com development team
• Chose a combined teams approach
• This is the approach that worked for us; your
mileage may vary
ACCELERATOR 3 Create Appropriate Team Structure – Combined Teams
Pros of Combined Team
JMP Development will benefit SAS.com and
support.sas.com
Refactoring existing components will have
reusability benefits
Combining SAS and iCi developers will
leverage SAS.com and CQ expertise
Velocity can be shared or pooled
IT Developers will be cross-trained prior iCi
resources disengage
Overall efficiencies in collaborative
development and planning
Cons of Combined Team
Backlog prioritization is a new process
Onboarding new contractors can impact
velocity
Daily scrum and sprint planning may lengthen
due to larger audience
Onboarding current developers to JMP can
impact velocity
Scaling beyond SAS.com, JMP, Support is
difficult** (Turned out not to be the case)
ACCELERATOR 4 Maximize Knowledge Share
• SAS.com team already had AEM knowledge
• iCiDIGITAL team brought external AEM
expertise and experience from other projects
• Make sure functionality can be maintained after
the contractors leave
• AEM author training for JMP team
ACCELERATOR 5 Be Willing to Change Your Business Processes
• Adopt and modernize business processes to AEM
• AEM can improve operational efficiency and user experience
• Example: JMP 30-day trial
ACCELERATOR 6 Think Creatively to Satisfy Business Needs
• Think creatively about how existing templates and component can
be modified to suit your needs
• Collaborate with other AEM site owners and development about
needs and requirements that could be shared
ACCELERATOR 7 Don’t Skimp on Quality
• QA is critical to success
• For SAS & JMP, QA became a bottleneck that slowed
project velocity
• Invested in QA resource to increase QA capacity
ACCELERATOR 8 Enroll Authors Early in the Process
• Fosters adoption of AEM
• Authors provide insights about how AEM and
existing processes can be blended, modified, or
created to improve publishing
• Utilize authors during migration
• Better trained authoring team at launch
ACCELERATE AEM
IMPLEMENTATIONSEight Accelerators
1. Clearly define your strategy
2. Reuse, refactor, then build new
3. Develop appropriate team structure between old and new
4. Maximize knowledge share
5. Change your business processes
6. Think creatively about business needs
7. Don’t skimp on quality
8. Enroll authors early in the process