Accenture innovation challenge - how and why

Copyright © 2014 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Intrapreneurship at AccentureHow and why do we organize the Innovation Challenge?

Introduction

Accenture helps clients become high-performance businesses and governments by: Unparalleled experience Comprehensive capabilities across all industries and business functions Extensive research

Accenture is a leading global management consulting, technology services and outsourcing company

Accenture is one of the world’s leading organizations providing management consulting, technology and outsourcing services and aiming to “change the way people work and live”:

With 373.000 employees globally, 1.300 in BeLux,

Offices and operations in more than 200 cities in 55 countries

Serving all leading companies and governments1

1. Including 94 of the Fortune Global 100 and more than three quarters of the Fortune Global 500

Who is Accenture?

4Copyright © 2016 Accenture All rights reserved.

Why stimulate innovation?

Start-Up Corporate

Intend to collaborate with Corporates to be successful

81%

Corporate bureaucracy is a barrier to collaboration

84%

Collaboration with Scale-ups is needed to innovate

88%

Difficult to find the right scale-up

56%

“An improvement of digital performance can bring the Belgian economy an additional 10 billion euros worth of growth” (De Tijd, 10/03/2015)


Accenture as a local and global catalyst

3-day + 3-month accelerator that helps

individuals inside large companies develop

profitable innovations that create social

impact and become intrapreneurs in the

process

"FLAVR gives hobby chefs the necessary tools to bring their passion for cooking to a higher level, FLAVR is their digital kitchen

ànd sales channel.”

Flanders Innovation Tower acts as an incubator for start-ups in Flanders and is proudly sponsored

by Accenture

The BeLux Innovation Challenge offers employees the opportunity to develop their genuine ideas. For some this even results in a true start-up...

The Ken Ernst Innovation Award is an internal prize to reward the best innovative project within Accenture Management Consulting across the globe

The Innovation Challenge


The secret formula

Awareness & Idea generation

Alignment & Collaboration

Valuation& Mock-up

Bringing the Story& Prototyping Deliberation

Create Idea Develop Idea Sell Idea

Phas

e de

scri

ptio

n#

idea s

150

Crit

eria

1. Innovation / Differentiation

2. Strong Business Model

3. Market validation / Client

relevance4. Prototyping / MVP

5. Feasibility

• Does the idea represent a novelty?

• Is the idea something new in the BeLux market?

• Is the idea something “out of the box” for our clients?

• Will the idea generate a reasonable amount of revenues compared to costs?

• Will there be a market interested in the idea?

• Is there a clear value proposition behind the idea?

• Will the idea establish key customer relationships?

• Does the idea meet a client’s (end customer or Accenture client) need or answer to its challenge?

• Has the idea’s relevance been proven?

• Did the team invest in a viable and appealing prototype?

• Did the team develop a strong MVP?

• Does the implementation of the idea seem realistic?

• Does the team have a strong go-to-market strategy?

100 30 10 3

Del

iver

able

Idea description & client value proposition

Business Model Canvas Elevator pitch Final jury presentation &

prototype

Innovation Awards

CeremonyMid June

Mid Feb Mid March Begin April End April Begin June

2 juryprizes

1 publicprize


What we’ve changed/learned over time

Focus on the client

Explore the new

Act like a start-up

• Maximize value for all parties by encouraging and facilitating the collaboration with clients.

• Provide a list of predefined client challenges, but also enable them to be creative and suggest their own (type of) client (and jumpstart the first contact where possible).

• Offer a wide range of coaching and support to ensure a smooth innovation process and enable them to venture into new domains.

• Exploit the buzz around new technologies and the huge value and new use cases that have or are still to be identified in a relatively new domain.

• Take advantage of this challenge to build internal skills and knowledge on topics that are likely to become increasingly important in the market.

• Connect with our customers and gather feedback as soon as possible in the process.

• Encourage and support prototyping to evolve the ideas based on first-hand experience of the participants and others.

• Offer a safe environment to unleash the participants’ entrepreneurial inner self.


Organization

Organization lead Responsible for organizationof the Innovation Challenge Coordinate all involved parties

Track 1 Learning & Coaching Provide relevant training material

for participants throughout the Challenge

Support coaches and ambassadors

Track 2 Communications In charge of all incoming and

outgoing communication Provide logistical support

Innovation sponsors

Get & enforce buy-in fromExCom Define vision

Track 3 Digital Inspire participants on capabilities

and potential of current Digital trends

Support teams with know-how and prototyping facilities

Track 4Client involvement Gather pre-defined client

challenges Jumpstart first contact between

participants and clients

Marketing Develop look & feel Define and execute promotional campaign

Innovation ambassadors Stimulate colleagues toparticipate Organize brainstorming session

Innovation coaches Contribute domain-specificexpertise

External parties

Participate in jury sessions Bring specialized knowledgeto the table

What’s in it for…


…the participants?

If they participate…

Evolve their own idea with the help of numerous experts, both internal as external

Get the chance to directly pitch their idea to a potential client, at the right level

If they win…

The opportunity to actually develop their idea while still on our payroll

Trip to our Innovation Center

Additional training and support


…Accenture?

Stimulate and disrupt the market

Encourage evolution of overall market into new domains/technologies

Every disruption creates cracks in market dynamics we can help to fill

Adhere to our strategy to “Make Belgium Digital”

Keep the innovational spirit alive

Stimulate employees to think outside of the box

Foster cross-industry and cross-domain thinking

Provide a playground for the entrepreneurial

Establish ourselves as innovation partner

Make ourselves known for innovation

Ensure our clients are aware that their problems also live within our organization

Build value-driven partnerships through early involvement