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International Recruiting Conference | December 2011

Accenture - Quezia Soares13_12_11

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Quezia Soares from Accenture presents her social media strategy at our December Direct Sourcing event

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Page 1: Accenture - Quezia Soares13_12_11

International Recruiting Conference | December 2011

Page 2: Accenture - Quezia Soares13_12_11

Taking a B2B brand into

the social space

International Recruiting Conference | December 2011

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First you have to convince

your own people…

International Recruiting Conference | December 2011

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Global brand – Social media isn’t regional, it’s global.

Resource – who’s going to manage this channel? And conversations?

Content – what are we going to say? What can we say?

Risk – what is the worst that could happen? Especially, if we don’t do it?

Results – what do we see as success?

International Recruiting Conference | December 2011

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When looking at the external

market, think first about the

relationship you want to build,

the technology later.

International Recruiting Conference | December 2011

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International Recruiting Conference | December 2011

People, Objectives, Strategy, Technology

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International Recruiting Conference | December 2011

Who is your target audience?

What are their behaviours?

What is the profile?

What are they ready for?

People

International Recruiting Conference | December 2011

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International Recruiting Conference | December 2011

What are you looking to achieve?

What are your business objectives for success?

What do you want our target audience to do?

Objectives

International Recruiting Conference | December 2011

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International Recruiting Conference | December 2011

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Now that you’ve done all the ground work,

what is the relevant technology?

How do you integrate it into your

overall recruitment strategy?

Technology

International Recruiting Conference | December 2011

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International Recruiting Conference | December 2011

The Accenture Experience

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International Recruiting Conference | December 2011

Talent Acquisition team

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International Recruiting Conference | December 2011