Help YOU put YOUR social, online and internet marketing plans in place.
Create the links you need and automate as much as possible to save time AND money
Train you and your staff to use the technology
4. What am I going to do today?
Explore some of the issues that prevent you from using social networks for business
Explain why the ACT marketing model is the only one you should be concerned about.
Give you concrete examples of how the ACT marketing model works WITH social networking that you can take away and use TODAY.
5. ACT Marketing Model
A= Attraction
C = Conversion
T = Transformation
Customers 'see' you Then they engage with you Then they buy from you 6. ACT & Social Networking
Facebook - Over 120 million active users
LinkedIn - 50 million members in over 200 countries
Twitter around 8,000,000 members
Blogging - 133,000,000 blogs indexed by technorati
YouTube 100,000,000 videos viewed every day .
http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 7. How does it work? Six Degrees of Separation: (also referred to as the "Human Web") refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on earth. FOAF principle 8. What does this mean for ME? 9. But where are they? 10. How does it work in practice?
Hysterectomy Association
Founded in 1996
First website in 1997
It provides information and support to women
Self supporting via products it sells online
Has around 145k 200k visitors every month
Mailing list of about 16,000
There is ALWAYS someone on the forums
11. HA Social Networking -A
ATTRACT ATTENTION
Website
Facebook group
Twitter profile
LinkedIn profile
Website is a blog
Amazon blog(as I'm an author)
12. HA Social Networking -C
CONVERSION
Engage with discussion on Facebook
Use the forums
Reply to 'Tweets'
Become friends on LinkedIn
Give away a free booklet + daily hints & tips
13. HA Social Networking -T
TRANSFORMATION
Women buy products and services
They become a member
Many send in feedback, hints & tips, testimonials
They recommend to others
Some put up posters in surgeries
Almost all tell their healthcare providers about us
14. How does it all hang together?
Linkedin, Twitter, Facebook are all updated automatically whenever I add content to the website.
When I send out a newsletter it is automatically sent to Twitter.
Everything encourages women to sign up for free our free booklet and/or hints & tips.
