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Delivering Growth: An Action Plan for the Food & Drinks Industry 2014-2020

Welsh Government

Where are we nowFood & Farming sector

• 14,000 businesses • £5.2bn turnover • 45,000 jobs• £1.3bn Gross Value

Added (GVA) in Wales

Supply Chain

• 23,300 businesses• £17.3bn turnover• 170,000 jobs• £4.0bn GVA

Programme for Government

• Diversify rural economy

• Work towards CAP reform that is fair to producers and consumers

• Support food producers / processors / distributors; strengthen and develop the supply chain; increase value of Welsh produce

• Balance development – food production – energy – environ. Protection.

• Public procurement – small producer needs met; LAs to share best practice

• Apply mkt/promotion best practice more widely e.g. HCC model

• Support UK Supermarket Ombudsman – fair pricing throughout the supply chain

• Strengthen the rural economy – promote farmers markets’ new markets, cooperation and invest in new equipment.

Priority Sectors

The sectors with the greatest potential for growth and to create jobs. This approach is broad enough to encourage a more sustainable economy, but targeted enough to ensure our support is focused on areas with growth potential.

•Creative industries•Information, Communication and Technology (ICT)•Energy and Environment•Advanced materials and manufacturing•Life Sciences•Financial and Professional services•Food and Farming•Construction•Tourism

Food and Farming Sector Panel Recommendations

1 Supporting business collaboration – industry led Welsh Food Forum2 Business growth – identify companies of all sizes with ambition and capacity for growth3 Processing of agricultural raw material – benchmark and significantly increase the capacity of agricultural raw material processed in Wales 4 Innovation and enterprise – via mentoring support, management training, marketing and other specific programmes.5 Business infrastructure – suitable industrial premises and simplification of planning6 Technical support – Food Business Development Centres; effective collaboration with employers and business mentors7 Baseline of evidence – on procurement of food and drink from Wales8 Re-establish the Food Group of Value Wales and apply best practice in other sectors to food and farming.9 Prioritise resources to provide an appropriate level of qualified procurement professionals.10 Establish a Welsh Supermarket Forum11 Minister to chair a Cross Government Working Group on Food – develop policy and work on key drivers and indicators across Government.12 Develop a set of KPIs and publish as part of a delivery plan to give direction to the Food and Farming sector.

Action Plan Timeline

24 Sept - Oral Statement22 Oct - Cabinet paper2 Dec to 3 Mar - ConsultationSpring 2014 - Launch of the Action Plan

Delivering Growth: An Action Plan for the Food & Drinks Industry in Wales 2014-2020

Welsh Food and Drink Federation

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Agriculture, Fisheries, Food, Tourism, Environment

Theme 1:Welsh Food and Drink Federation

• Strategic direction

• Leadership

• Communications and networks

• Research

• Opportunities – identify and developMembership drawn from throughout the food

supply chain

Theme 2: “Food & Drink Wales” Identity

• Strong provenance• Trade support• Industry facing• Domestic and

international markets

Bwyd a Diod Cymru

Food & Drink Wales

• Skills gaps• Resource shortages

(career advice in schs.)

• Key partnerships and joining-up

• Food & Drink Skills Project recommendations

• Single access gateway and mapping

• Career development

Theme 3: Training and Skills Development

P1: Market Development & Growth

Targets•30% increased turnover food & farming priority sector by 2020•10% growth in GVA•Job creation

P1: Market Development & Growth

Actions• Improved information /

data• Key account

management• Sub-sector mgt – SME

and micro businesses• Protect Food Names’• Export trade support,

and collaboration (UKTI, Defra)

• Develop new export market opportunities

• Innovation focus (Food Centres, Unis’)

• Foreign Direct Inv.• Food business

premises incl. starter units

• ‘Local market toolkit’• Levy hub for Wales• Showcase Welsh

produce

• Actions

P2: Food, Culture, Heritage & Tourism

Targets•30% increased turnover food & farming priority sector by 2020•10% growth in GVA•Job creation•Enhanced brand image / food culture•Wider local economic activity

P2: Food, Culture, Heritage and Tourism

Actions•Welsh caterers to use more Welsh produce – provenance•Increased and joint promotional activity – food and tourism (Visit Wales)•Identify and work with all tourism partners•Joint Action Plan – Food & Tourism•Support (incl. grant aid) to food events•Food / Food Tourism Awards

P3: Climate Change

Targets•Reduced ecological

footprint•Enhanced environmental

reputation of Welsh food

and drink•Water, energy, waste – carbon efficient industry•Fair trade and equality practices

P3: Climate ChangeActions• Gov. financial support to

food businesses will require an environmental commitment / aim.

• Develop ‘roadmaps’ for the sub-sectors to reduce carbon footprint.

• Promote the mainstreaming of Corporate Social Responsibility

P4: Supply Chain Efficiency

Targets

•30% increased turnover food & farming priority sector by 2020

•10% growth in GVA

•Job creation

P4: Supply Chain Efficiency

Actions

•Tailored services to businesses

•Mentoring support

•Supply chain efficiencies scheme

P5: Integration: Government & Supply Chain Collaboration

Targets•30% increased turnover food & farming priority sector by 2020•10% growth in GVA•Job creation•Improved understanding•Increased collaboration

P5: Integration: Government & Supply Chain Collaboration

Actions•Federated working groups under the Federation structure e.g. Innovation, training/skills.•Welsh Government ‘internal’ stakeholder group•Close working between government, the Federation and Wales Retail Consortium•Appropriate RDP 2014-2020 to industry needs

P6: Food Assurance & Resilience

Targets•30% increased turnover food & farming priority sector by 2020•10% growth in GVA•Job creation• Enhanced food safety standards• More resilient food chain

P6: Food Assurance & Resilience

Actions•New Food Security Industry Food Assurance Network•Broad adoption of food safety assurances and accreditations by food businesses

P7: Health & Social Impacts

Targets•Improved access to healthier food choices•Improved diet related health•Reduced obesity

P7: Health & Social ImpactsActions•Promote healthy eating in:

Schools (Healthy Eating in Schools Measure and Standards)

Public sector settings (hospitals, leisure centres, youth centres)

Workplaces and catering outlets•Improve access and affordability to healthy diet for all•Work with food business to produce healthier product formulations

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