#discoveryVR

#discoveryRO

Where It Began

Auguste and Louis Lumière

January 1896

DISCOVERY VR

THE FUTURE IS HERE “Virtual reality

was once the

dream of

science fiction.

But the internet

was also once

a dream, and

so were

computers and

smartphones.

The future is

coming and we

have a chance

to build it

together.”

Mark

Zuckerberg

25 March 2014

DISCOVERY VR

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DRIVER: THE “RUSH” OF VR DISCOVERY VR

81%

of those who tried VR tell their friends

79%

of those who tried VR will seek to try it again

80%

of U.S. P10+ online respondents had some

awareness of VR technology

SOURCE: Touchstone survey of early adopters and social influencers, January 2016

https://touchstoneresearch.com/touchstone-vr-consumer-insights-for-the-virtual-reality-augmented-reality-industry /

ALSO:

People watching virtual reality videos recalled the brands mentioned 28x more

than in traditional commercials. Recall of 360° content in general was 8x higher.

WAYS TO WATCH

OCULUS

RIFT

iOS/ANDROID APP

SAMSUNG

GEAR VR

FACEBOOK/YOUTUBE

DISCOVERY VR

HTC

VIVE

ORIGINS Discovery VR was created by a small

group of enthusiasts in early 2015.

The Discovery VR app launched with

9 clips on August 15, 2015.

The first global VR platform for a major

media company.

DiscoveryVR.com

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7

WHERE WE ARE

2M Mobile App

Downloads

93M Video Views*

482K Samsung Gear App

Downloads

*59% YouTube, 32% Facebook, 9% Discovery VR App

DISCOVERY VR

4:39 Average Session

Duration

117 360° Videos

360° video series that immerses users in the

cultures of Ireland, Italy, England, Cuba and Japan.

“ATLAS” SERIES DISCOVERY VR

The period immersive piece

The contemporary exploration piece

SEE THE WORLD ON A MOTORCYCLE!

HARLEY & THE DAVIDSONS DISCOVERY VR

360° VR short horror film shot on

location in Transylvania.

Created for fans of paranormal

programming.

THE HAUNTED CASTLE DISCOVERY VR

OBJECTIVE

DISCOVERY VR + TOYOTA

APPROACH

DISCOVERY VR

Introduce the Rav4 Hybrid,

1st hybrid small SUV

Demonstrate the versatility

and range of the Rav4 Hybrid

through an authentic VR road

trip, guided by entertaining

journeymen

WHAT ELSE IN VR

1. LEARN Visit museums, archeological sites, touristic areas with the added layer of

information; go back or forward in time

2. DISCOVER Go inside a volcano; visit a refugee camp; go inside a high security

science lab where viruses are analyzed; go to space

3. CONNECT A virtual classroom, with avatars siting next to each other, talking to the

teacher and each other

4. CREATE Take ownership, as in art installation/ creative exploration way

DISCOVERY VR

WHAT WE KNOW SO FAR

1. SPECTACLE TO STORY Consumers need a reason to don the gear. “Why VR?”

2. STILL EARLY DAYS Think: Internet in the 1990s

3. TOOLS NEEDED Hard and software: storyboarding, sound in 3D

DISCOVERY VR

4. IT’S A SPECTRUM From a simple 360 shoot, to fully immersive, still-being-explored

actual VR, it has a common point: it puts audience in the middle

WHAT DOES THAT MEAN?

VR creates a new language in which to tell stories.

“Great VR add something to your life, it makes you feel something,

empathy, fear. It creates new memories because of closeness, immersion

and emotional content” Ben Smith, CEO Laduma VR

“VR is a tool. What’ll happen over time is that

people will learn to use that tool differently. Now

we’re thinking, ‘where can we go and show people

things?’ But as creators get behind it, it will

become a storytelling device. That will be very

exciting.” Marjorie Kaplan, Content President DNI

DISCOVERY VR

#discoveryVR

#discoveryRO