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How sharply you define your brand's problem is key to getting to a good solution. The best ones are at the meeting point of marketing challenges and those of human perception and culture.
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What is happening to the sales?
behavior is causing this sales trend? What
What mindset is causing this behavior?
mindset must we aim at changing? Whose
Target profile
IMRB HH Panel
TGI
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Marketing issue?
Who? Is not doing
the desired?
Why not? What? Saying
what will change it?
How? Should we
say it?
Where?
Mktng brief
TG
Problem
Strategy/Brief
Creative
Media
What are his/her anxieties/desires?
Insight
Learningcurve.org.in
