View
1.090
Download
0
Embed Size (px)
DESCRIPTION
How can organizations deal with tremendous change ? They must adopt a new paradigm that rids themselves of command and control notions and opens their thinking up to collaboration.
Citation preview
1
the new paradigma new era of organizations will emerge
that adopt different ways of doing things
How Will Organization’s Succeed ?
3rd
2
challenge : trends = rapid change
“The greatest obstacle to
progress is not ignorance. It’s the Illusion of knowledge. “
-Daniel Boorstin
3
4
ethos
the distinctive spirit of a culture
5
command & control vs. collaboration
6
the age of transendence
why ethos matters - talent attraction
7
8
gary vaynerchuck
9
you must adopt the new reality
104
11
“everyone is going to be in customer service”
12
the days of b.s. are OVER
remember 19 year old “dude”“trying too hard to close”
the technology leverage
13
planting seeds - long term - you’ve got to care
Challenge
14
picking fruit - short term - it will come
Challenge
15
a new world
technology meets culture
16
get these books and read them as good information sources
17the new organizations
18
•why ? customers, employees and all stakeholders have unprecedented power : you CAN NOT hide
key to the new business modality
19
where technology, culture & stakeholders converge
20
How ?
21
8 “to dos”
22#1 a game plan
23
23
Rita Mcgrath - accept the new paradigm - make it a priority !
24
don’t measure with a micrometer mark with a paint brush and cut with an axe
25
#1 a Plan ?
• google: social strategy: “getting your company ready” slideshare.net
• google: “8 success criteria for facebook page marketing” slideshare.net
• most people fail to “THINK” what are you trying to do?
• research & define outcomes
• resource - involve everyone
#2 differentiate - niche - how r u different ? 28
27
does it matter how they feel ?
28
#2 Differentiate
•define your BRAND
•how are you different ?
•who is your target market ?
•become a RESOURCE
•do YOU resonate ?
•are YOU ENGAGING ?
29#3 be real 31
30
#3 - be Authentic, Credible, Transparent
•BUYERS DO NOT trust advertising any longer
•customers want to feel like they are getting what is REAL
•your job is to EDUCATE, inform and SERVE
•DO NOT hide behind a brand
31
32#4 right platforms 37
33
#4 Right Platforms
•customized content
•enterprise tech platforms
•linkedin - b2b
•youtube
34
web site platforms
open source
35
social platforms - get these customized
C U S T O M I Z E
36#5 get the right resources 47
37
#5 Right Resources
• expertise isn’t hard to find
• its not that expensive
38
39
40
41#6 build the network 53
42
#6 give to get - engage
•join communities
•identify influencers
•share information
•contribute original works
•give love unconditionally
Customer ServiceIs For
Everyone
43#7 be cool - content 55
44
#7 Cool Content
•find sources - rss feeds other bloggers or influencers
•partners supply or co-create content
•video video video
•what is relevant, new & fresh
45produce your own video
VIDEO CONTENT
46produce video content - produce gaming - engage
47#8 use smart tools 61
48
your business
63
Finally
49
“The greatest obstacle to
progress is not ignorance. It’s the Illusion of knowledge. “
-Daniel Boorstin
50
think different 51
For all the challengesbe optimisic
is up to us......its up to you52
finally - think different .......
53
54