Creating profit with purpose

Adrienne Marsden

Environmental

EconomicSocial

The Sustainability Model

Every Business Commits

Big Society

Network

Red TapeTask Force

Free SchoolsTransition

Fund

Big SocietyFinance

PathfinderMutuals

VanguardCouncils

CommunityOrganisers

NationalCitizenService

The Big

Society

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F u n d i n g

1. Raising Awareness

• More needed to recognise, celebrate and raise awareness across all sectors of activity to illustrate effective local business community engagement

• Communicating the opportunities of good private-sector led regeneration across local and national government

2. Local Priorities: Acting Collaboratively

• Businesses report feeling isolated with insufficient opportunities for the voluntary and private sectors to come together locally in a meaningful way•Biggest challenge seen as tying together all local aspects and activity that is already happening locally – more collaboration can deliver more benefit to communities than companies acting alone

3. Removing Red Tape & Promoting Incentives

•Working in communities should be made easier, particularly for small business units and businesses•Businesses recognise the most profound contribution they can make in communities is to offer training, placements and job opportunities to those currently out of work•Mobilising volunteers•Making sure work always pays•Competition law

4. Procurement as a lever for change

•Public sector procurement is seen as a significant potential lever for change at national and local level, and was frequently mentioned in consultation discussions. In our survey of business leaders, 75% say it is important for government to address.

Reduce carbon and protect the environment: e.g. by cutting energy, reducing waste and encouraging green transport schemes.

Improve skills and create jobs: e.g. increasing apprenticeship and work experience opportunities.

Support your community: e.g. encouraging volunteering and philanthropy and making your company’s time, skills and resources available to neighbourhood groups.

Improve quality of life and wellbeing: e.g. make workplaces more family-friendly and help improve the health of your workforce.

Support small and medium-sized enterprises: e.g. use small local firms where possible or mentor a start-up or social enterprise.

Every Business Commits

So what…?

The Government

Social Investment

The Evidence

The Theory

Profit with Purpose

The Theory

•Kenexa – KHPI measurement tool•Shared Value Business Model – Dr Michael Porter, Harvard Business School•Enlightened Enterprise – Matthew Taylor, RSA•Social Return on Investment•Ethical Capitalism – Portsmouth University•Responsible Management – Dr Karen Blakely, The University of Winchester •Missional Business

Profit with Purpose

The Evidence

The rise of the social businesses and entrepreneurs:

•Innocent Smoothies Social Spider•Riverfords Spacehive•Lush Bespoke Experience

Support for the growing band of SE’s:

•The Big Society Network Nexters Programme•UnLtd – Big Venture Challenge Programme•Clearly So

Social Investment

•The Big Society Capital•UnLtd•Clearly So•Social Investment Business

Government

•Red Tape Task Force – Retail Sector•Open Public Services White Paper•Localism Bill – Power of Competence•Pathfinder Mutual's – trading arm of Local Authorities

If you want to know more…..

Business and The Big Society – How to create profit with purpose

conference

Date: Thursday 13th October 2011Venue: Winchester GuildhallTime: 10am – 3pmDetails: www.themarsdenconsultancy.com